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Mastering Seasonal Marketing: 6 Trends to Watch in 2025

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March 01, 2025

As 2025 unfolds, brands are redefining their marketing strategies to align with evolving consumer behaviors and cultural shifts. From leveraging seasonal changes to embracing emotional marketing, the key to success lies in crafting authentic connections with audiences. Here are six emerging trends that will shape marketing strategies in the coming year: 1. Four Seasons, New […]

5 Key B2B Marketing Predictions for 2025: How to Stay Ahead

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February 14, 2025

As we move into 2025, the B2B marketing landscape is set for transformative changes. From the rise of influencers to AI-driven marketing innovations, staying ahead of these trends is crucial for maintaining a competitive edge. In this blog, we’ll explore five key B2B marketing predictions for 2025 and actionable strategies to help businesses adapt and […]

RedNote Surges to No. 1 on U.S. App Store Amid TikTok Ban Concerns

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January 16, 2025

As TikTok faces potential shutdown in the U.S. on January 19 due to ownership concerns, many “TikTok refugees” are seeking alternative platforms, and a new Chinese app is making waves in the American market. Xiaohongshu, known as RedNote in English, has skyrocketed to the No. 1 spot for free apps on the U.S. App Store, […]

How Xiaohongshu’s New AIPS Model Redefines Grass-Planting Marketing

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January 10, 2025

At the 2025 WILL Business Conference, Xiaohongshu unveiled a groundbreaking marketing framework: the “AIPS Audience Asset Model.” This innovation aims to transform how brands measure and optimize their grass-planting (content-driven marketing) campaigns on Xiaohongshu. By integrating process measurement and outcome measurement, Xiaohongshu has equipped brands with actionable insights to enhance their marketing efficiency. Here’s a […]

Mastering WeChat Channels’ Algorithm for Maximum Exposure

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January 03, 2025

As the Chinese social media landscape continues to evolve, WeChat Channels (视频号) remains a crucial platform for brands looking to connect with Chinese audiences. The key to success on WeChat Channels lies in understanding its recommendation algorithm, which determines which content gets seen and by whom. This blog dives into the core of WeChat Channels’ […]

Hermès’s Innovative WeChat Campaign: Bridging Digital and Physical Worlds in China’s Luxury Market

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December 24, 2024

Introduction to Digital Innovation at Hermès In an era where digital transformation shapes marketing strategies, Hermès has set a benchmark in China’s dynamic market. This blog post explores Hermès’s recent groundbreaking campaign that harmoniously blends offline exhibitions with interactive WeChat Mini Programs, setting new standards for engaging consumers in China’s competitive luxury landscape. Exploring the […]

Macau’s Tourism Transformation: Luxury Brands Left Behind?

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October 30, 2024

Macau’s visitor numbers are surging, bolstering the city’s status as an important destination for Greater Bay Area travelers. Official data showed that Macau saw a record-breaking day this past Saturday, with a total of 197,000 visitors entering the city. This brought overall visitors in 2024 to over 20 million, with average daily visitors climbing to […]

Kuaishou: Overview of China’s Popular Short Video Platform

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September 23, 2024

Kuaishou, often referred to as “Kwai” in English, has become a significant player in China’s short video landscape, rivaling other giants like Douyin (known as TikTok internationally). With its roots tracing back to 2011 as a GIF creation app, Kuaishou evolved into a full-fledged short video platform by 2013. Over the years, it has grown […]

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