China is the largest social media market in the world, but since Western social media like Twitter, Facebook, and YouTube are blocked there, most people are limited to using domestic […]
What’s new happening in China?
WeChat Channels and WeCom – Perfect Partners Utilizing short videos and live streaming can be difficult. WeChat Channels introduce fresh approaches to improve interactions with fans and viewers thanks to […]
Chinese market trends
Tencent Accelerates the Development of its One-Stop Live Shopping Platform, Will it be Able to Compete with Douyin? The launch of Tencent’s WeChat Channels Store on July 21 increased the […]
Why Adding the WeChat Mini Program to Your Business Will Make All the Difference?
Need to switch between different apps for different services? The process can be time-consuming and inconvenient, and you might end up with a number of apps that you rarely use. […]
Weekly China Updates
JD.com Announces Renewed Strategic Cooperation With Tencent Tencent will keep providing JD.com with main entry points on its WeChat platform in order to maintain traffic. It also includes collaboration in […]
WeChat Interactive Articles – Introduction & Examples
WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and […]
Selling On WeChat: How Brands Can Do and Is it Better Than Other E-commerce Platforms?
When you’re entering the Chinese market you might wonder if selling on WeChat is a good strategy. With over 1.26 billion monthly active users and 78% of Chinese people aged […]
Case Study: Grand Hyatt (APAC Wedding Planning Campaign)
ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]
Digital Strategy Case Study : GIC Singapore Sovereign Fund
WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]
Live Streaming on WeChat Channels
Live streaming is the new Holy Grail for brands and businesses that are constantly looking for new methods to better engage their customers. This allows businesses to better understand their […]