Weibo is often called China’s answer to Twitter but is that actually true? Let’s dig into the specifics of both of the platforms and understand what Weibo is really about. […]
WeChat Stickers – A Quick Guide
WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. It has outgrown its initial messaging […]
China News for the Week
Top 5 Chinese Tech Firms Have Lost Nearly Half of Their Combined Market Cap in 2 Years Why it matters: After two decades of phenomenal expansion, the top five Chinese […]
China’s Gen Z As Luxury Consumers
From Balenciaga to Gucci and Louis Vuitton, the Chinese market has become the most crucial driver of growth for European luxury brands. Nothing is more important for success in the […]
A Quick Guide To WeChat Search
WeChat Search called Souyisou (搜一搜) is WeChat’s own search engine, which was launched in 2017 and allows users to research any kind of information. Besides messaging and connecting with others, […]
A Beginner’s Guide to WeChat Channels
WeChat has developed a new dedicated space for video content, similar to Instagram Reels. It is targeted towards content creators, brands, businesses and individuals who want to reach out to […]
Different Types of WeChat Engagements: Demystified!
WeChat Article Engagements Similarly to Western social media platforms, WeChat users can react to posts in different ways too. There is a like button and comment section, which are quite […]
10 Ways for a B2B Brand to Generate Leads on WeChat
Lead generation in China, and especially for the B2B sector, might seem a bit challenging at first but doesn’t have to. In the past, many Western brands relied on LinkedIn […]
China Learnings This Week
Short Video Platforms to Deal with Stricter Rating Measures Problems with fan circles, such as irrational fan support among young fans, have become a cause of concern for Chinese politicians. […]
WeChat Menu Basics: How to Optimize WeChat Menu?
As we have introduced in our previous post, the WeChat menu is where users will look for crucial information such as your company’s contact information, brand story, major products, product […]