Singles’ Day 2023: Retailers pursue low-priced strategies in hopes of consumers opening wallets Chinese e-commerce companies are vying with one another to offer customers tempting discounts on Singles’ Day this […]
chinese market
Unveiling Prospects: Delving into the Newest Advancements in China’s Market
1. Mainland Chinese tourists flock to Hong Kong for first post-Covid National Day holiday, but do not plan to stay long Chinese tourists who were asked about their […]
Capturing the Spirit: How Brands Can Harness the Dragon Boat Festival for Effective Marketing
The Dragon Boat Festival is a traditional Chinese holiday that occurs on the fifth day of the fifth lunar month, which corresponds to late May or early June on the […]
WeCom: The Essential Chinese Business Communication Tool for the Online Era
The COVID-19 pandemic has accelerated the shift towards online business for businesses around the world. As a result, WeCom, a communication and collaboration platform developed by Tencent, has become increasingly […]
Marketing to Women Empowerment: A Chinese Perspective on International Women’s Day
Every year on March 8, people celebrate International Women’s Day to honor women’s achievements and raise awareness of gender inequality. The first International Women’s Day was observed on March 19, 1911, […]
Maximizing WeChat Channels: An In-Depth Look at the Statistics and the Future Plans
WeChat, China’s biggest app, grew from just a chatting messanger to a major business platform a long time ago. And Channels, the video sub-platform of WeChat, is becoming one of […]
This Christmas, Find Out What Brands in the Chinese Market Have Been Up To
In the last decade, Christmas has settled as an important event for brands in China. Of course, it is not as large as traditional Chinese holidays or e-commerce festivals, but […]
Chinese Market Updates
Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing. As the 14th Double 11 came to a close, China’s consumers were feeling down, and […]
What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?
We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]