As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by many international brands who wanted to tap into the Chinese fashion community.
[UPDATE] WeChat Launches Plan to Stimulate Retail Growth
Chinese social-media and mobile-payment app WeChat is aiming to boost the recovery of the retail industry and has already introduced measures for it.
The firm’s Wechat Retail Growth Plan can help global businesses and brands better understand and use WeChat’s tools and functions for faster resolution of challenges created by COVID-19.
“The plan uses several recent services launched by WeChat, including WeChat Live for businesses – which allows them to interact with customers and generate sales via live streaming – and WeChat Work 3.0, which has become a key platform for remote working during the pandemic, connecting enterprises with customers.”
WeChat’s key services promoted by the growth plan also include a 1 on 1 Consultant, allowing retailers to tap into existing user bases and manage fans. Retailers can also initiate direct conversations with followers. The plan also includes WeChat Pay, which has encouraged cross-border e-commerce, local orders and scan-and-go self-service during the pandemic.
[UPDATE] Xiao’e Pinpin, a WeChat mini program
Xiao’e Pinpin joins Tencent’s eCommerce efforts letting WeChat users buy lifestyle products through WeChat
Tencent rolled out Xiao’e Pinpin, a new mini-program meant for social commerce on WeChat that Tencent has made available to all of its 1.1 billion users.
The mini-program went online on 29 April. It carries a giant catalogue of lifestyle products, including lipsticks and iPhones. This play marks Tencent’s most recent move in China’s e-commerce sector. Previously, Tencent had invested in tech companies like JD.com and Pinduoduo, as well as supermarket chain operator Yonghui.
Xiao’e Pinpin uses a “content feed” to showcase its merchandise. It shows one merchant’s product details which are followed by goods from a different vendor. Two slots are reserved at the top of the feed for special promotions. As of now, the mini-program hosts more than a 100 shops. Goods on sale are uncategorized, without any search functions. At the moment, it is unclear how the mini program’s algorithm determines the order in which products appear on feeds.
How To Promote Your Account On WeChat
WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic marketing tool and much more. The number of monthly active WeChat users is over 1 Billion as of 2019, and around 80% of them are between the ages of 20 to 40. Its holistic ecosystem, with tools that enable companies to do everything from realization to conversion, makes it very convenient for brands and users to interact with each other. This opens up a lot of avenues for executing effective promotions and campaigns.
4 Essentials For A Kickass WeChat Marketing Strategy
WeChat has well over 1.12 billion users, making it the fifth most popular social media platform worldwide. It’s an app you cannot ignore especially since its penetration rate is approximately 80% in China. With WeChat becoming more and more popular and powerful in China, being present on the platform and having a well-documented strategy around it has become necessary.
Here are 4 important pointers to fine-tune your WeChat marketing strategy to the highest possible level.
What Is WeChat’s “Time Capsule”?
With hundreds of features already on deck, there’s one which is quite in talks: the Time Capsule. This feature is similar to Snapchat’s main feature of disappearing messages. It allows users to post videos and other rich media on the platform for a period of 24 hours, after which it vanishes.
WeChat Rolls Out Paywall Feature for Official Accounts
WeChat has been pretty clear on its position as a user-first platform since its inception. Recently, it announced that it’s testing a new feature which allows users to add paywalls to their posts.
WeChat Clashes With Tik Tok, Starts Testing Short Video Feature
Because of the insane traffic on the platform, Tencent’s WeChat always keeps planning to make its user interface better and up to the latest standards for its users. The development team at Tencent has started testing the short video feature on their platform that will make them a direct competitor to ByteDance’s Tik Tok.
This feature will allow users to post videos to an audience outside of their social circle in order to boost engagement.
WeChat and Weibo Fight Coronavirus Fake News
It’s a dark time in the world as coronavirus spreads across the globe. Majority of the infections are contained in Mainland China, the place which seems to be the origin of the virus. Amidst all the chaos, there are people who are trying to survive the catastrophe while others are trying to bring more chaos. The internet has been riddled with fake news relating to coronavirus, and it’s becoming increasingly tough to spot it out.