1.China’s Video Platforms Under Scrutiny Amid New Gov’t Campaign The short video market in China has grown significantly; as of June, there were 1.02 billion online short video users, up […]
marketing
Revealing Potential: Assessing the Latest Advances in China’s Industry
1.WeChat added recommended attention traffic entry Addition of traffic entry to the WeChat account homepage. After selecting “follow account,” the account of “other followers also like” will appear, asking how […]
Delving into the Chinese Market: Recent Advancements
As people spend less on real estate and more on travel, tourism in China to grow faster than its GDP The tourism industry, hit hard during the pandemic, has emerged […]
From Gurus to Game-Changers: Embracing Key Opinion Professionals in Content Marketing
Influencer marketing is one of the pillars of communication strategies for all brands wishing to make their footprint in China. These influencers referred in China as KOLs, or Key Opinion […]
Chinese Marketing Updates
TikTok Parent ByteDance Battles Meta for Virtual-Reality App Developers Developers who created virtual reality software for Meta Platforms are being offered payment by ByteDance Ltd. to port their programs to […]
Marketing to Women Empowerment: A Chinese Perspective on International Women’s Day
Every year on March 8, people celebrate International Women’s Day to honor women’s achievements and raise awareness of gender inequality. The first International Women’s Day was observed on March 19, 1911, […]
China Marketing Strategy: One Size Doesn’t Fit All
China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]
Cross Border E-Commerce in China
China’s cross-border e-commerce has drastically matured in recent years. Thanks to the steady increase in industry size, greater integration of supply chain processes, progressive transition to more refined operation, and […]
[UPDATE] Xiao’e Pinpin, a WeChat mini program
Xiao’e Pinpin joins Tencent’s eCommerce efforts letting WeChat users buy lifestyle products through WeChat Tencent rolled out Xiao’e Pinpin, a new mini-program meant for social commerce on WeChat that Tencent […]
A Guide To WeChat’s Built-In Automation Tools
WeChat’s Built-In Automation There’s no doubt that WeChat is one of the most essential apps when it comes to China’s digital marketing scene. Most, if not all, businesses that begin […]