China NFT and metaverse marketing requires Tiffany, other global luxury brands, to tread lightly and be creative Brands must respect China’s ban on trading in cryptocurrencies and NFTs while attempting […]
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Digital Strategy Case Study : GIC Singapore Sovereign Fund
WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]
WeChat Menu Basics: Introduction for Brands
What is WeChat Menu? Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use […]
What Is Dewu?
You probably hear a lot about RED, one of the biggest UGC (User Generated Content) platforms in China. Well, there is another one that is super popular among Chinese millennials […]
The Week’s Update In China
Alibaba goes after JD’s direct retail model with new e-commerce app: It is establishing a new online platform that will follow the direct sales strategy of rival JD’s. Maoxiang, the […]
Advertising on RED/XiaoHongshu
Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous […]
5 Reasons to Leverage RED/Xiaohongshu and How to Set Up an Account?
China is one of the world’s largest e-commerce markets, with a myriad of marketplaces to choose from. Taobao, Tmall, JD, and Pinduoduo have drawn millions of shoppers to become frequent […]
Weekly Learnings From China
China introduces state-backed NFT platform unlinked to cryptocurrencies China’s state-backed Blockchain Services Network (BSN) has announced the soft launch of a nationwide infrastructure to support Chinese non-fungible tokens (NFTs), marking […]
China’s Weekly Learnings
Xiaohongshu’s registers new trademark ‘Laohongshu’, eyeing Chinese elders Xiaohongshu is now focusing on the elderly in China, a profitable customer segment that is mostly untapped. More lately, elder generations have […]
China’s Christmas: How It Has Evolved Over the Years
Christmas in China Christmas has grown in popularity in Mainland China in recent years, despite the fact that it is not a national holiday. Its “celebrations” have little to do […]