1. Top 3 hottest experiential trends among China’s Gen Z Here are the top picks from Xiaohongshu’s first-ever selection of “lifestyle inspirations”. Recent searches for “night school” have increased by […]
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Revealing Opportunities: Analysing the Recent Progress in China’s Sector
1.Knowledge is power: 2023’s lessons from Douyin Douyin, TikTok’s sister app in China, released a list of ‘hot words’ from their Douyin Knowledge community. Douyin Knowledge is a community dedicated […]
Uncovering Potential: Evaluating the Most Recent Developments in China’s Sector
1.Alibaba is being urged by Jack Ma to “change and reform” In an internal memo, Alibaba founder Jack Ma made an infrequent appearance and urged the e-commerce behemoth to “change […]
Unlocking the Power of 520 Day: How Brands are Capitalizing on China’s Love Celebration
You might know Valentine’s Day, but what if we told you that there’s another love day in China, where people celebrate love by sharing gifts with their loved ones? Yes, […]
What’s happening in the Chinese market
China’s answer to ChatGPT? Baidu shares tumble as Ernie Bot disappoints The introduction of Ernie coincides with Google and Microsoft upping their AI game. As the CEO of Baidu makes […]
Marketing to Women Empowerment: A Chinese Perspective on International Women’s Day
Every year on March 8, people celebrate International Women’s Day to honor women’s achievements and raise awareness of gender inequality. The first International Women’s Day was observed on March 19, 1911, […]
What is Chinese market upto
China NFT and metaverse marketing requires Tiffany, other global luxury brands, to tread lightly and be creative Brands must respect China’s ban on trading in cryptocurrencies and NFTs while attempting […]
Digital Strategy Case Study : GIC Singapore Sovereign Fund
WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]
WeChat Menu Basics: Introduction for Brands
What is WeChat Menu? Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use […]
What Is Dewu?
You probably hear a lot about RED, one of the biggest UGC (User Generated Content) platforms in China. Well, there is another one that is super popular among Chinese millennials […]