When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
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Your Weekly China Roundup
Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]
Your China Digital Weekly Update
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers Bilibili is favoured by millennials and Gen Zers, who together account for 81% of the platform’s user base. The […]
WeChat Payments for Overseas Companies
WeChat, a social networking platform developed by Chinese internet giant Tencent, is the most popular platform in China, with over 1.2 billion active users. It provides a once-in-a-lifetime opportunity to […]
The Accelerating Growth of Niche Perfume Brands in China
Introduction According to research put forth by Forward, the global perfume market in 2017 consisted of only 1% Chinese consumers. Even though it would seem like a small number, the […]