KRDS - A WECHAT EXPERT WITH A GLOBAL PRESENCE
KRDS has been helping global brands reach out and engage their target audience online in China since 2011.
Our focus is on WeChat: we define your social media strategy, ideate and execute creative content, interactive campaigns, H5/WeChat mini-sites and mini-programs.
With our team constantly following the latest trends, we also offer our expertise on RED (Xiaohongshu), Douyin (TikTok), Weibo, Toutiao, Caifuhao, and other emerging platforms.
Beyond its offices in Shanghai and Hong Kong, KRDS also has offices in Singapore, India, Dubai and Paris and has a staff of nearly 100 people.
YOUR CHINA-DEDICATED TEAM
BRICE LE GUEN – GREATER CHINA DIRECTOR
Experience: 7 years as an agency Director in Asia; 5 years in web-based technology in China
Currently: Managing our offices in Shanghai and Hong Kong.
As the Greater China Director at KRDS, he oversees China projects for our clients worldwide, such as hospitality, travel retail, insurance and banking in all aspects of marketing, consulting, digital project and team management.
Portfolio:
Clients include L’Oréal, Disneyland, Grand Hyatt, Prudential, Cigna Life Insurance, Sennheiser, Hong Kong Tourism Board.
MIRIAM DABROWA – SENIOR DIGITAL STRATEGIST
Experience: 6 years as a marketing expert in the Chinese market
Currently: Providing the best-fit Chinese social media strategies to support international brands to enter the Chinese market
She has a holistic, firsthand experience across different sectors and channels, as well as a unique overview of both international and Chinese social media, hence serving as a liaison between these two ecosystems.
Portfolio:
Clients include Yves Saint Laurent, Givenchy, Shilla Duty-Free, TCL, Acer, Sony, Kipling, Intel.
MIA KUANG – HEAD OF COMMUNITY MANAGEMENT
Experience: Over 5 years of experience in China’s digital industry
Currently: Handling clients and projects in the creative scope
Her passion lies with making a brand come to life. She develops digital strategy with a strong focus on social media. She also coordinates with our technical team to develop digital experiences such as H5 micro-sites, Mini-programs, and AR experiences.
Portfolio:
Clients include Total, IKEA, Pampers, Hamilton, Biotherm, BNP Paribas, Montagut, AkzoNobel, Groz Beckert.
KRISTIE CHENG – ACCOUNT MANAGER
Experience: Over 4 years of experience in Digital Strategy
Currently: Managing creative execution, media buying, campaigns and teams
Proactive and vibrant digital marketing professional specialising in crafting strategies and developing effective and creative campaigns to engage audiences.
Portfolio:
Clients include Vivo, Urban Decay, Givenchy.
FEI WANG – SOCIAL MEDIA MANAGER
Experience: 7 years of PR management and copywriting experience in the Chinese market
Currently: Specialising in WeChat and Weibo copywriting
She enjoys using mediums like visuals and words to tell stories. As a native speaker in mandarin, she enjoys turning creative ideas into words.
Portfolio:
Clients include Montagut, BNP Paribas, Total, Atout France, Club Med.
SKYLER GAO – SENIOR COPYWRITER
Experience: 5 years of experience in the Chinese market
Currently: Helping international brands in their communication on China’s social media platforms
She is a copywriting strategist who is enthusiastic about connecting consumers through compelling content.
Portfolio
Clients include Shilla Duty Free Singapore, Mont Blanc, Franke, BNP Paribas, Montagut, Piper-Heidsieck.
CLARICE CHOI – SOCIAL MEDIA MANAGER
Experience: 4 years of experience in social media and bilingual copywriting for APAC markets
Currently: Specialising in visual-driven social media campaigns and digital copywriting
Passionate about creative copywriting and content creation – the fusion of visuals and words, she aspires for boundless communication in the digital era.
Portfolio
Clients include BMW, Bossini, DeLonghi, Happy Wednesday (HKJC), Lee Jeans, Mannings, Sands Shoppes Macao, Shell, S.T. Dupont.
