WeChat has been pretty clear on its position as a user-first platform since its inception. Recently, it announced that it’s testing a new feature which allows users to add paywalls to their posts.
WeChat Clashes With Tik Tok, Starts Testing Short Video Feature
Because of the insane traffic on the platform, Tencent’s WeChat always keeps planning to make its user interface better and up to the latest standards for its users. The development team at Tencent has started testing the short video feature on their platform that will make them a direct competitor to ByteDance’s Tik Tok.
This feature will allow users to post videos to an audience outside of their social circle in order to boost engagement.
WeChat and Weibo Fight Coronavirus Fake News
It’s a dark time in the world as coronavirus spreads across the globe. Majority of the infections are contained in Mainland China, the place which seems to be the origin of the virus. Amidst all the chaos, there are people who are trying to survive the catastrophe while others are trying to bring more chaos. The internet has been riddled with fake news relating to coronavirus, and it’s becoming increasingly tough to spot it out.
Difference Between A WeChat Service Account and Subscription Account
While WeChat has been successful in building a giant user base, its platform is still relatively newer and people aren’t used to it. It has a new interface with newer features that take some time to be fully understood, one of them being the types of accounts provided by WeChat.
While registering, companies can choose between a subscription account and a service account. Individuals, however, can only register a subscription account.
Here’s an overview of the differences between Subscription accounts and Service accounts.
Essential WeChat Statistics for 2020
WeChat’s power and influence over the Chinese market is immense. With 34% of all data traffic in China coming from WeChat and users spending over 66 minutes daily on average on the platform, WeChat certainly is one of the most important apps for businesses in China.
Keeping that in mind, for it to work for your business, you need to know how to crack the platform, and that can’t be done if you don’t know what’s going on on the platform right now.
With the advent of 2020, here are some essential metrics and statistics that will assist you in your road ahead to tap the Chinese market.
How to Use WeChat for Business
Introduction
If you’re here, you’re probably a business owner or someone in marketing. In order to understand how to leverage WeChat for your business, you must know a few things about WeChat and how it works. This is especially informative since LinkedIn has removed its social component in its China’s version. This article will explain it all in an efficient and smooth way.
Let’s start with the first thing you would do – set up a WeChat account. Learn more about B2B lead generation strategies for WeChat.
A Guide To WeChat’s Built-In Automation Tools
WeChat’s Built-In Automation
There’s no doubt that WeChat is one of the most essential apps when it comes to China’s digital marketing scene. Most, if not all, businesses that begin in China or expand to China venture WeChat as an important resource in customer acquisition and customer interaction. With such a vast demand for this resource in every sector, marketing automation has become imperative.
WeChat has multiple automated marketing tools built-in to its framework that assist enterprises with a plethora of tasks while reducing human labor and making the businesses cost-effective.
WeChat Trends In 2020
2020: A Big Year For WeChat
WeChat is one of the biggest and most important platforms in the digital marketing game. For both freshers and professionals alike, WeChat brings a lot of opportunities for brand growth, community interaction and business development. So keeping up with the latest trends in the market become second nature to anyone who wants to leverage these opportunities.
Without wasting any more time, let’s dive into the treasure trove of WeChat trends that can be expected out of 2020.
(more…)
WeChat Data Report – Summer 2017
From communicating with friends and performing complex payments, WeChat has been at the center of the digital revolution in the Chinese market. Each year, WeChat releases detailed reports on its performance and user behaviour with their analysis. Here’s a summary of the data in these reports.
Number of Users and Behavior:
WeChat has recorded daily active users to be over 877 million in June 2017 with over 20 million official accounts on the database. This is an increase of 21% from last year.
The app also recorded 600 million monthly active mobile payment users. Moreover, every day 50% of users use WeChat for an average of 90+ minutes. Another interesting point is that 30% of all time spent on mobile in China is on WeChat alone.
WeChat User Engagement
We now know how many users visit the app everyday. It’s time to take a look at what they do when they are online. The last year saw an increase of 67% total messages sent per day on WeChat with an average of 8 calls per month with over 65 mins of calls per month per user. Apart from sending messages, users are also reading content from official brand accounts. Ever month users read official account articles the length of a novel!
Users also send each other 28 red packets per user in a month with ¥580 sent each month per user.
WeChat in Overseas Travel
Over the last year, 135 million outbound travellers from China spent over $261 billion abroad with top destinations that included, Japan, USA, Thailand, S Korea, Australia and the United Kingdom. This has been largely possible due to businesses targeting Chinese customers as they travel abroad by simplifying payments. For businesses, 40% of Mobike rides are initiated from their WeChat mini program (other 60% being from their own app) Anoother addition is that, Moments ads targeting Chinese tourists abroad are officially opening up to all businesses from August.
As WeChat sees an increase of users everyday, it will be quite interesting to see how the platform grows beyond its current capabilities to make it an integral part of business and life in the Chinese market.
How to illustrate your WeChat articles perfectly ?
Visuals are an important part of creating quality content and delivering your message effectively to the right audience. The potential for an increase in audience interest and engagement is immense once you understand the intricacies of creating tailor made content for business.
Every day businesses are effectively utilizing the power of WeChat to connect with their Chinese audience better and as the market becomes more competitive, brands with great and visually appealing content are bound to stand out from the best.
Here are some effective visual formats and examples to help you create the perfect WeChat article.
GIFs:
GIF is the best format to use to illustrate your WeChat articles and deliver the message in a visually attractive manner. Lighter than a video, they will load quickly and bring motion to illustrate your copy perfectly. You can find tons of GIF’s online. However, it is best to create and design your own with a motion designer, to keep the visuals in tone with your brand personality.
ILLUSTRATION:
Finding the perfect picture or visual asset for your brand content can be a challenge. This is where working with an illustrator can come handy to produce the exact visual you have in mind and effectively deliver your message.
PHOTO MONTAGE
They say an image is worth a thousand words, well how about a photo montage ? A photo montage is the way to go to illustrate a more complex idea and bring it to life.
STICKERS
Stickers are an integral part of the WeChat world and a common way of communicating with today’s Chinese netizens. Don’t stay behind and start building your own custom stickers to communicate in a fun and branded way on WeChat
Credit: BNP Paribas
QR CODE, HEADERS & FOOTERS
Some marketers think that QR Code’s are not visually appealing, but they are an essential part of the WeChat world and the key for user to access your WeChat account. Make sure to add them in the footer of you WeChat article and keep it interesting with some designs! Also why not add a nice header in your WeChat article to welcome your reader properly?