WeChat’s active users are steadily increasing, and it has over 1.29 billion monthly users. Today, WeChat is one of the leading social networks worldwide, ranking fifth in terms of active users. […]
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Chinese Advertising Regulations and Those Who Can’t Advertise on WeChat
China, like the majority of nations, has enacted laws governing advertisements to safeguard the health and safety of consumers. The Republic of China’s Advertisement Law stipulates general rules that all […]
Tips for Reusing Your Western Social Media Content for WeChat in the Chinese market
China is the largest social media market in the world, but since Western social media like Twitter, Facebook, and YouTube are blocked there, most people are limited to using domestic […]
What’s new happening in China?
WeChat Channels and WeCom – Perfect Partners Utilizing short videos and live streaming can be difficult. WeChat Channels introduce fresh approaches to improve interactions with fans and viewers thanks to […]
Weekly China Updates
JD.com Announces Renewed Strategic Cooperation With Tencent Tencent will keep providing JD.com with main entry points on its WeChat platform in order to maintain traffic. It also includes collaboration in […]
WeChat Interactive Articles – Introduction & Examples
WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and […]
Case Study: Montagut (Digital Content & China Social Media Management)
WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]
Digital Strategy Case Study : GIC Singapore Sovereign Fund
WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]
WeChat Stickers – A Quick Guide
WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. It has outgrown its initial messaging […]
China News for the Week
Top 5 Chinese Tech Firms Have Lost Nearly Half of Their Combined Market Cap in 2 Years Why it matters: After two decades of phenomenal expansion, the top five Chinese […]