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Interactive Articles WeChat

WeChat Interactive Articles – Introduction & Examples

WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and […]

Posted on July 1, 2022July 6, 2022 by The WeChat Agency Continue reading
Montagut

Case Study: Montagut (Digital Content & China Social Media Management)

WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]

Posted on June 14, 2022June 14, 2022 by The WeChat Agency Continue reading
GIC China

Digital Strategy Case Study : GIC Singapore Sovereign Fund

WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]

Posted on June 14, 2022June 16, 2022 by The WeChat Agency Continue reading
WeChat Stickers

WeChat Stickers – A Quick Guide

WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. It has outgrown its initial messaging […]

Posted on May 18, 2022June 10, 2022 by The WeChat Agency Continue reading

China News for the Week

Top 5 Chinese Tech Firms Have Lost Nearly Half of Their Combined Market Cap in 2 Years Why it matters: After two decades of phenomenal expansion, the top five Chinese […]

Posted on May 11, 2022 by The WeChat Agency Continue reading
WeChat Channels

WeChat Channels – How to Post for Success?

WeChat Channels, which was released for beta testing in early 2020, is a relatively new short and largely untapped video platform within WeChat that allows users to produce and share […]

Posted on May 7, 2022June 8, 2022 by The WeChat Agency Continue reading

Creating Your Own Red Packet Cover On WeChat—The Ultimate Guide

It is a widespread custom for adults to gift red packets containing monetary gifts to children during Chinese New Year. However, in recent years, the habit of presenting friends and […]

Posted on January 13, 2022April 28, 2022 by The WeChat Agency Continue reading

WeChat Stats 2021

Weixin, which means micro message in Mandarin, was the name given to WeChat when it first debuted in 2011. It began as a simple communication programme, essentially a Chinese equivalent […]

Posted on December 29, 2021April 22, 2022 by The WeChat Agency Continue reading

E-commerce Platforms in China

 The Chinese economy has grown at an extraordinary rate in the last three decades. New buying patterns have been shaped by social progress, technology advancements, and rising disposable personal incomes.  […]

Posted on December 7, 2021May 9, 2022 by The WeChat Agency Continue reading

What is Zhihu? And 4 key benefits of using it.

WeChat, Weibo, and Douyin are almost certainly the first platforms that come to mind when it comes to social media marketing in China. While Zhihu may not be as well-known […]

Posted on November 23, 2021April 22, 2022 by The WeChat Agency Continue reading

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