China Social Media Management Agency
Grow your brand across Chinese social platforms with expert content and community management:
Full management of WeChat, Douyin, Xiaohongshu & Weibo
Native Mandarin content creation by in-house specialists
Data-driven editorial calendars aligned with your brand strategy
All Chinese social
platforms supported
Trusted by 80+ of the worldโs top brands
China Social Media Management Agency
Grow your brand across Chinese social platforms with expert content and community management:
Full management of WeChat, Douyin, Xiaohongshu & Weibo
Native Mandarin content creation by in-house specialists
Data-driven editorial calendars aligned with your brand strategy
All Chinese social
platforms supported
Trusted by 80+ of the worldโs top brands
China Social Media Management Agency
Grow your brand across Chinese social platforms with expert content and community management:
Full management of WeChat, Douyin, Xiaohongshu & Weibo
Native Mandarin content creation by in-house specialists
Data-driven editorial calendars aligned with your brand strategy
All Chinese social
platforms supported
Trusted by 80+ of the worldโs top brands
China Social Media Management Agency
Grow your brand across Chinese social platforms with expert content and community management:
Full management of WeChat, Douyin, Xiaohongshu & Weibo
Native Mandarin content creation by in-house specialists
Data-driven editorial calendars aligned with your brand strategy
All Chinese social
platforms supported
Trusted by 80+ of the worldโs top brands
China Social Media Management Agency
Grow your brand across Chinese social platforms with expert content and community management:
Full management of WeChat, Douyin, Xiaohongshu & Weibo
Native Mandarin content creation by in-house specialists
Data-driven editorial calendars aligned with your brand strategy
All Chinese social
platforms supported
Trusted by 80+ of the worldโs top brands
China Social Media Management Agency
Grow your brand across Chinese social platforms with expert content and community management:
Full management of WeChat, Douyin, Xiaohongshu & Weibo
Native Mandarin content creation by in-house specialists
Data-driven editorial calendars aligned with your brand strategy
All Chinese social
platforms supported
Trusted by 80+ of the worldโs top brands
The challenge
Why Chinese social media is harder than it looks
Posting without strategy burns budget
Publishing regularly doesn't guarantee reach. Chinese platforms reward content that matches their algorithm logic โ which changes constantly and requires local expertise to navigate effectively.
Language and culture are inseparable
Mandarin content that's grammatically correct but culturally flat gets ignored. Chinese consumers can spot generic, translated content immediately โ and they don't engage with it.
Remote management creates constant lag
Time zone gaps, approval chains, and distance from trending topics mean brands managed from overseas are always one step behind the Chinese news cycle โ and the opportunities that come with it.
The challenge
Why Chinese social media is harder than it looks
Posting without strategy burns budget
Publishing regularly doesn't guarantee reach. Chinese platforms reward content that matches their algorithm logic โ which changes constantly and requires local expertise to navigate effectively.
Language and culture are inseparable
Mandarin content that's grammatically correct but culturally flat gets ignored. Chinese consumers can spot generic, translated content immediately โ and they don't engage with it.
Remote management creates constant lag
Time zone gaps, approval chains, and distance from trending topics mean brands managed from overseas are always one step behind the Chinese news cycle โ and the opportunities that come with it.
The challenge
Why Chinese social media is harder than it looks
Posting without strategy burns budget
Publishing regularly doesn't guarantee reach. Chinese platforms reward content that matches their algorithm logic โ which changes constantly and requires local expertise to navigate effectively.
Language and culture are inseparable
Mandarin content that's grammatically correct but culturally flat gets ignored. Chinese consumers can spot generic, translated content immediately โ and they don't engage with it.
Remote management creates constant lag
Time zone gaps, approval chains, and distance from trending topics mean brands managed from overseas are always one step behind the Chinese news cycle โ and the opportunities that come with it.
The challenge
Why Chinese social media is harder than it looks
Posting without strategy burns budget
Publishing regularly doesn't guarantee reach. Chinese platforms reward content that matches their algorithm logic โ which changes constantly and requires local expertise to navigate effectively.
Language and culture are inseparable
Mandarin content that's grammatically correct but culturally flat gets ignored. Chinese consumers can spot generic, translated content immediately โ and they don't engage with it.
Remote management creates constant lag
Time zone gaps, approval chains, and distance from trending topics mean brands managed from overseas are always one step behind the Chinese news cycle โ and the opportunities that come with it.
The challenge
Why Chinese social media is harder than it looks
Posting without strategy burns budget
Publishing regularly doesn't guarantee reach. Chinese platforms reward content that matches their algorithm logic โ which changes constantly and requires local expertise to navigate effectively.
Language and culture are inseparable
Mandarin content that's grammatically correct but culturally flat gets ignored. Chinese consumers can spot generic, translated content immediately โ and they don't engage with it.
Remote management creates constant lag
Time zone gaps, approval chains, and distance from trending topics mean brands managed from overseas are always one step behind the Chinese news cycle โ and the opportunities that come with it.
Benefits
Your Chinese social channels, managed by experts
Full-platform social management
Unified management across WeChat, Douyin, Xiaohongshu, and Weibo by a single dedicated team that knows your brand and your market.
Native Mandarin content creation
In-house writers, designers, and video producers who create content that feels authentically Chinese โ not translated from a global brief.
Platform-native content formats
WeChat articles, Douyin short videos, Xiaohongshu photo-text, Weibo threads โ each produced in the native format to maximise organic reach.
Community management & DM handling
We monitor comments, respond to enquiries, and manage your brand reputation across all Chinese platforms in real time โ in Mandarin.
Monthly performance reporting
Full analytics on follower growth, reach, engagement, and content performance โ with clear insights and strategic recommendations each month.
Integrated paid social campaigns
When organic needs a boost, we manage WeChat Moments Ads, Douyin Ads, and Xiaohongshu Ads to amplify your best content and drive results.
Benefits
Your Chinese social channels, managed by experts
Full-platform social management
Unified management across WeChat, Douyin, Xiaohongshu, and Weibo by a single dedicated team that knows your brand and your market.
Native Mandarin content creation
In-house writers, designers, and video producers who create content that feels authentically Chinese โ not translated from a global brief.
Platform-native content formats
WeChat articles, Douyin short videos, Xiaohongshu photo-text, Weibo threads โ each produced in the native format to maximise organic reach.
Community management & DM handling
We monitor comments, respond to enquiries, and manage your brand reputation across all Chinese platforms in real time โ in Mandarin.
Monthly performance reporting
Full analytics on follower growth, reach, engagement, and content performance โ with clear insights and strategic recommendations each month.
Integrated paid social campaigns
When organic needs a boost, we manage WeChat Moments Ads, Douyin Ads, and Xiaohongshu Ads to amplify your best content and drive results.
Benefits
Your Chinese social channels, managed by experts
Full-platform social management
Unified management across WeChat, Douyin, Xiaohongshu, and Weibo by a single dedicated team that knows your brand and your market.
Native Mandarin content creation
In-house writers, designers, and video producers who create content that feels authentically Chinese โ not translated from a global brief.
Platform-native content formats
WeChat articles, Douyin short videos, Xiaohongshu photo-text, Weibo threads โ each produced in the native format to maximise organic reach.
Community management & DM handling
We monitor comments, respond to enquiries, and manage your brand reputation across all Chinese platforms in real time โ in Mandarin.
Monthly performance reporting
Full analytics on follower growth, reach, engagement, and content performance โ with clear insights and strategic recommendations each month.
Integrated paid social campaigns
When organic needs a boost, we manage WeChat Moments Ads, Douyin Ads, and Xiaohongshu Ads to amplify your best content and drive results.
Benefits
Your Chinese social channels, managed by experts
Full-platform social management
Unified management across WeChat, Douyin, Xiaohongshu, and Weibo by a single dedicated team that knows your brand and your market.
Native Mandarin content creation
In-house writers, designers, and video producers who create content that feels authentically Chinese โ not translated from a global brief.
Platform-native content formats
WeChat articles, Douyin short videos, Xiaohongshu photo-text, Weibo threads โ each produced in the native format to maximise organic reach.
Community management & DM handling
We monitor comments, respond to enquiries, and manage your brand reputation across all Chinese platforms in real time โ in Mandarin.
Monthly performance reporting
Full analytics on follower growth, reach, engagement, and content performance โ with clear insights and strategic recommendations each month.
Integrated paid social campaigns
When organic needs a boost, we manage WeChat Moments Ads, Douyin Ads, and Xiaohongshu Ads to amplify your best content and drive results.
Benefits
Your Chinese social channels, managed by experts
Full-platform social management
Unified management across WeChat, Douyin, Xiaohongshu, and Weibo by a single dedicated team that knows your brand and your market.
Native Mandarin content creation
In-house writers, designers, and video producers who create content that feels authentically Chinese โ not translated from a global brief.
Platform-native content formats
WeChat articles, Douyin short videos, Xiaohongshu photo-text, Weibo threads โ each produced in the native format to maximise organic reach.
Community management & DM handling
We monitor comments, respond to enquiries, and manage your brand reputation across all Chinese platforms in real time โ in Mandarin.
Monthly performance reporting
Full analytics on follower growth, reach, engagement, and content performance โ with clear insights and strategic recommendations each month.
Integrated paid social campaigns
When organic needs a boost, we manage WeChat Moments Ads, Douyin Ads, and Xiaohongshu Ads to amplify your best content and drive results.
Benefits
Your Chinese social channels, managed by experts
Full-platform social management
Unified management across WeChat, Douyin, Xiaohongshu, and Weibo by a single dedicated team that knows your brand and your market.
Native Mandarin content creation
In-house writers, designers, and video producers who create content that feels authentically Chinese โ not translated from a global brief.
Platform-native content formats
WeChat articles, Douyin short videos, Xiaohongshu photo-text, Weibo threads โ each produced in the native format to maximise organic reach.
Community management & DM handling
We monitor comments, respond to enquiries, and manage your brand reputation across all Chinese platforms in real time โ in Mandarin.
Monthly performance reporting
Full analytics on follower growth, reach, engagement, and content performance โ with clear insights and strategic recommendations each month.
Integrated paid social campaigns
When organic needs a boost, we manage WeChat Moments Ads, Douyin Ads, and Xiaohongshu Ads to amplify your best content and drive results.
Case Studies
These brands trust us
8+ years
years of partnership
We are very pleased to see the big success of our launch on WeChat. Appreciate The WeChat Agency for their expertise and flexibilities in responding to our requests.
Maggie Ma
Head of Brand and Communications
8+ years
years of partnership
We are very pleased to see the big success of our launch on WeChat. Appreciate The WeChat Agency for their expertise and flexibilities in responding to our requests.
Maggie Ma
Head of Brand and Communications
500K+
followers gained
2.4M+
engagement
The campaign we have worked on with The WeChat Agency was a very fruitful process and completely worth it. It was definitely a successful campaign.
Aquin Matthew
Director of Corporate Marketing & Communication
500K+
followers gained
2.4M+
engagement
The campaign we have worked on with The WeChat Agency was a very fruitful process and completely worth it. It was definitely a successful campaign.
Aquin Matthew
Director of Corporate Marketing & Communication
3+ years
years of partnership
+11%
engagement rate
We believe that The WeChat Agency is a partner with rich digital marketing experience, solid capabilities, great responsiveness and reliability.
Andy Li
Head of Marketing & Digital
3+ years
years of partnership
+11%
engagement rate
We believe that The WeChat Agency is a partner with rich digital marketing experience, solid capabilities, great responsiveness and reliability.
Andy Li
Head of Marketing & Digital
500K+
followers gained
400%
ROI
They are really setting the standard for how we promote our trade shows, not just in China but globally.
Stephen Farrell
Senior Digital Communications Specialist
500K+
followers gained
400%
ROI
They are really setting the standard for how we promote our trade shows, not just in China but globally.
Stephen Farrell
Senior Digital Communications Specialist
8 yerars
years of partnership
2,000+
leads generated
The WeChat Agency has the China digital expertise, especially in handling innovative audience engagement solutions for the B2B sector.
Kabilen Sornum
VP APAC Marketing & eCommerce
8 yerars
years of partnership
2,000+
leads generated
The WeChat Agency has the China digital expertise, especially in handling innovative audience engagement solutions for the B2B sector.
Kabilen Sornum
VP APAC Marketing & eCommerce
100 million+
Consumers reached across Chinaโs major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across Chinaโs major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across Chinaโs major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across Chinaโs major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across Chinaโs major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across Chinaโs major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
The platforms
Your growth platforms in China
The platforms
Your growth platforms in China
The platforms
Your growth platforms in China
The platforms
Your growth platforms in China
The platforms
Your growth platforms in China
The platforms
Your growth platforms in China
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 โ through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything โ aligned with your brand, reporting to you.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 โ through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything โ aligned with your brand, reporting to you.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 โ through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything โ aligned with your brand, reporting to you.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 โ through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything โ aligned with your brand, reporting to you.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 โ through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything โ aligned with your brand, reporting to you.
How Our Social Media Management Service Works for Global Brands in China
A China social media management agency covers the whole platform mix under one team; readers who want depth on a single platform can go to that platformโs dedicated page. China counts 1.28 billion social media user identities, and social media reaches 98.6% of internet users, according to DataReportalโs Digital 2026 report, almost all of it inside a closed domestic ecosystem with no real equivalent abroad. The WeChat Agency by KRDS has been active in China since 2011, with bilingual specialists in Shanghai and Hong Kong, working as an extension of global and French marketing teams rather than a replacement for them.
Running Accounts Across the WeChat, Weibo, Douyin and Xiaohongshu Ecosystem
Each platform gets a distinct job for a global brand: WeChat is the owned hub for Official Account content and Mini Programs, Weibo handles public announcements, Douyin carries short video and livestreams, and Xiaohongshu supports search-led discovery, with Toutiao added when relevant. One team handles every account, from creation to moderation and engagement, under one brand identity and one reporting view, while in-depth work on each platform stays on its own platform page.
Content Creation and Community Moderation
Bilingual copywriters adapt one core message into Chinese copy, visuals and video for each platformโs format, rather than translating Western posts word for word. Comments and consumer sentiment are monitored across all accounts at once, so a recurring question on Weibo can shape the next WeChat article, with social listening feeding the content plan directly.
Coordinating a Multi-Platform Content Calendar
The calendar is built around the brandโs actual buyer journey rather than around each platform in isolation: WeChat carries long-form expertise content, while Douyin or Weibo amplify launches and events, with fewer platforms run seriously rather than every platform run thinly. For AkzoNobel Marine and Protective Coatings, this logic extended beyond owned accounts into partnerships with specialist Chinese trade magazines: two resulting articles outperformed the brandโs best internal article of the year by 80% and 125%, and added SEO backlinks on top.
FAQ
Frequently asked questions
Which Chinese social media platforms do you manage?
We manage all major Chinese social platforms: WeChat Official Accounts, Douyin (TikTok China), Xiaohongshu (Little Red Book), Weibo, and Toutiao. We help you select the right platform mix based on your target audience and business objectives.
Do you create content in Chinese?
Yes. Our in-house team includes native Mandarin-speaking content creators and strategists who produce platform-native content โ from WeChat articles and Douyin short videos to Xiaohongshu posts and Weibo campaigns. No translation agencies required.
How do you measure social media performance in China?
We track platform-specific KPIs including follower growth, reach, engagement rate, click-through rate, and conversion. We provide monthly performance reports with insights and recommendations, fully tailored to each platform's analytics.
Can you manage our existing Chinese social accounts?
Yes. We can take over management of existing accounts or help you build new ones from scratch. We start with an audit of your current presence, then propose a content and growth strategy aligned with your brand.
How long before we see results?
Social media growth is a long-term investment. Most brands see meaningful follower growth and engagement improvements within 3โ6 months of consistent, quality content. Paid campaigns can accelerate results in the short term.
Do you also handle paid social in China?
Yes. We manage paid campaigns on WeChat (Moments Ads, Banner Ads), Douyin Ads, and Xiaohongshu Ads. Paid and organic strategies work best together โ we integrate both for maximum impact.
Still have a question ?
FAQ
Frequently asked questions
Which Chinese social media platforms do you manage?
We manage all major Chinese social platforms: WeChat Official Accounts, Douyin (TikTok China), Xiaohongshu (Little Red Book), Weibo, and Toutiao. We help you select the right platform mix based on your target audience and business objectives.
Do you create content in Chinese?
Yes. Our in-house team includes native Mandarin-speaking content creators and strategists who produce platform-native content โ from WeChat articles and Douyin short videos to Xiaohongshu posts and Weibo campaigns. No translation agencies required.
How do you measure social media performance in China?
We track platform-specific KPIs including follower growth, reach, engagement rate, click-through rate, and conversion. We provide monthly performance reports with insights and recommendations, fully tailored to each platform's analytics.
Can you manage our existing Chinese social accounts?
Yes. We can take over management of existing accounts or help you build new ones from scratch. We start with an audit of your current presence, then propose a content and growth strategy aligned with your brand.
How long before we see results?
Social media growth is a long-term investment. Most brands see meaningful follower growth and engagement improvements within 3โ6 months of consistent, quality content. Paid campaigns can accelerate results in the short term.
Do you also handle paid social in China?
Yes. We manage paid campaigns on WeChat (Moments Ads, Banner Ads), Douyin Ads, and Xiaohongshu Ads. Paid and organic strategies work best together โ we integrate both for maximum impact.
Still have a question ?
FAQ
Frequently asked questions
Which Chinese social media platforms do you manage?
We manage all major Chinese social platforms: WeChat Official Accounts, Douyin (TikTok China), Xiaohongshu (Little Red Book), Weibo, and Toutiao. We help you select the right platform mix based on your target audience and business objectives.
Do you create content in Chinese?
Yes. Our in-house team includes native Mandarin-speaking content creators and strategists who produce platform-native content โ from WeChat articles and Douyin short videos to Xiaohongshu posts and Weibo campaigns. No translation agencies required.
How do you measure social media performance in China?
We track platform-specific KPIs including follower growth, reach, engagement rate, click-through rate, and conversion. We provide monthly performance reports with insights and recommendations, fully tailored to each platform's analytics.
Can you manage our existing Chinese social accounts?
Yes. We can take over management of existing accounts or help you build new ones from scratch. We start with an audit of your current presence, then propose a content and growth strategy aligned with your brand.
How long before we see results?
Social media growth is a long-term investment. Most brands see meaningful follower growth and engagement improvements within 3โ6 months of consistent, quality content. Paid campaigns can accelerate results in the short term.
Do you also handle paid social in China?
Yes. We manage paid campaigns on WeChat (Moments Ads, Banner Ads), Douyin Ads, and Xiaohongshu Ads. Paid and organic strategies work best together โ we integrate both for maximum impact.
Still have a question ?
FAQ
Frequently asked questions
Which Chinese social media platforms do you manage?
We manage all major Chinese social platforms: WeChat Official Accounts, Douyin (TikTok China), Xiaohongshu (Little Red Book), Weibo, and Toutiao. We help you select the right platform mix based on your target audience and business objectives.
Do you create content in Chinese?
Yes. Our in-house team includes native Mandarin-speaking content creators and strategists who produce platform-native content โ from WeChat articles and Douyin short videos to Xiaohongshu posts and Weibo campaigns. No translation agencies required.
How do you measure social media performance in China?
We track platform-specific KPIs including follower growth, reach, engagement rate, click-through rate, and conversion. We provide monthly performance reports with insights and recommendations, fully tailored to each platform's analytics.
Can you manage our existing Chinese social accounts?
Yes. We can take over management of existing accounts or help you build new ones from scratch. We start with an audit of your current presence, then propose a content and growth strategy aligned with your brand.
How long before we see results?
Social media growth is a long-term investment. Most brands see meaningful follower growth and engagement improvements within 3โ6 months of consistent, quality content. Paid campaigns can accelerate results in the short term.
Do you also handle paid social in China?
Yes. We manage paid campaigns on WeChat (Moments Ads, Banner Ads), Douyin Ads, and Xiaohongshu Ads. Paid and organic strategies work best together โ we integrate both for maximum impact.
Still have a question ?
FAQ
Frequently asked questions
Which Chinese social media platforms do you manage?
We manage all major Chinese social platforms: WeChat Official Accounts, Douyin (TikTok China), Xiaohongshu (Little Red Book), Weibo, and Toutiao. We help you select the right platform mix based on your target audience and business objectives.
Do you create content in Chinese?
Yes. Our in-house team includes native Mandarin-speaking content creators and strategists who produce platform-native content โ from WeChat articles and Douyin short videos to Xiaohongshu posts and Weibo campaigns. No translation agencies required.
How do you measure social media performance in China?
We track platform-specific KPIs including follower growth, reach, engagement rate, click-through rate, and conversion. We provide monthly performance reports with insights and recommendations, fully tailored to each platform's analytics.
Can you manage our existing Chinese social accounts?
Yes. We can take over management of existing accounts or help you build new ones from scratch. We start with an audit of your current presence, then propose a content and growth strategy aligned with your brand.
How long before we see results?
Social media growth is a long-term investment. Most brands see meaningful follower growth and engagement improvements within 3โ6 months of consistent, quality content. Paid campaigns can accelerate results in the short term.
Do you also handle paid social in China?
Yes. We manage paid campaigns on WeChat (Moments Ads, Banner Ads), Douyin Ads, and Xiaohongshu Ads. Paid and organic strategies work best together โ we integrate both for maximum impact.
Still have a question ?
FAQ
Frequently asked questions
Which Chinese social media platforms do you manage?
We manage all major Chinese social platforms: WeChat Official Accounts, Douyin (TikTok China), Xiaohongshu (Little Red Book), Weibo, and Toutiao. We help you select the right platform mix based on your target audience and business objectives.
Do you create content in Chinese?
Yes. Our in-house team includes native Mandarin-speaking content creators and strategists who produce platform-native content โ from WeChat articles and Douyin short videos to Xiaohongshu posts and Weibo campaigns. No translation agencies required.
How do you measure social media performance in China?
We track platform-specific KPIs including follower growth, reach, engagement rate, click-through rate, and conversion. We provide monthly performance reports with insights and recommendations, fully tailored to each platform's analytics.
Can you manage our existing Chinese social accounts?
Yes. We can take over management of existing accounts or help you build new ones from scratch. We start with an audit of your current presence, then propose a content and growth strategy aligned with your brand.
How long before we see results?
Social media growth is a long-term investment. Most brands see meaningful follower growth and engagement improvements within 3โ6 months of consistent, quality content. Paid campaigns can accelerate results in the short term.
Do you also handle paid social in China?
Yes. We manage paid campaigns on WeChat (Moments Ads, Banner Ads), Douyin Ads, and Xiaohongshu Ads. Paid and organic strategies work best together โ we integrate both for maximum impact.
Still have a question ?
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.