1.China’s Video Platforms Under Scrutiny Amid New Gov’t Campaign The short video market in China has grown significantly; as of June, there were 1.02 billion online short video users, up […]
wechat marketing
Uncovering Potential: Evaluating the Most Recent Developments in China’s Sector
1.Alibaba is being urged by Jack Ma to “change and reform” In an internal memo, Alibaba founder Jack Ma made an infrequent appearance and urged the e-commerce behemoth to “change […]
Unlocking the Power of 520 Day: How Brands are Capitalizing on China’s Love Celebration
You might know Valentine’s Day, but what if we told you that there’s another love day in China, where people celebrate love by sharing gifts with their loved ones? Yes, […]
WeChat Open Class Pro: A Look at What’s in Store for Businesses in 2023
WeChat Open Class PRO is a hyped and highly-anticipated annual conference organized by Tencent and aimed at creators. In addition to showcasing exciting new developments and plans that WeChat has […]
How to Make a Great First Impression on WeChat with an Official Account?
WeChat’s active users are steadily increasing, and it has over 1.29 billion monthly users. Today, WeChat is one of the leading social networks worldwide, ranking fifth in terms of active users. […]
What is the Mid-Autumn Festival and How do Brands Approach It?
First of all, happy mid-autumn festival from the WeChat Agency team! China has a very distinct cultural history, traditions, and holidays. Such days […]
What’s new happening in China?
WeChat Channels and WeCom – Perfect Partners Utilizing short videos and live streaming can be difficult. WeChat Channels introduce fresh approaches to improve interactions with fans and viewers thanks to […]
Why Adding the WeChat Mini Program to Your Business Will Make All the Difference?
Need to switch between different apps for different services? The process can be time-consuming and inconvenient, and you might end up with a number of apps that you rarely use. […]
WeChat Interactive Articles – Introduction & Examples
WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and […]
China Marketing Strategy: One Size Doesn’t Fit All
China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]