With the growing competition in the foreign education market, education brands are looking for new ways to attract Chinese students, such as incorporating e-learning courses, offering home and distance learning, […]
wechat advertising
WeChat for Travel Sector
Everyone who has ventured into Chinese marketing knows that WeChat, the mobile app and social media platform with over one billion monthly active users, is the place to be. WeChat […]
WeChat for B2B Sector
We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]
Weibo and it’s Status in 2021
Globally, the number of people using social networking sites is constantly rising without an end in sight. By the end of 2021, there will be over 3 billion people using […]
What is Bilbili and Why Brands Must Consider it When targeting Gen Z
When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by […]
[UPDATE] WeChat Launches Plan to Stimulate Retail Growth
Chinese social-media and mobile-payment app WeChat is aiming to boost the recovery of the retail industry and has already introduced measures for it. The firm’s Wechat Retail Growth Plan can […]
How To Promote Your Account On WeChat
WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic […]