WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]
wechat 2022
Digital Strategy Case Study : GIC Singapore Sovereign Fund
WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]
Live Streaming on WeChat Channels
Live streaming is the new Holy Grail for brands and businesses that are constantly looking for new methods to better engage their customers. This allows businesses to better understand their […]
Weibo & Twitter: Are They Comparable?
Weibo is often called China’s answer to Twitter but is that actually true? Let’s dig into the specifics of both of the platforms and understand what Weibo is really about. […]
WeChat Stickers – A Quick Guide
WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. It has outgrown its initial messaging […]
WeChat Channels – How to Post for Success?
WeChat Channels, which was released for beta testing in early 2020, is a relatively new short and largely untapped video platform within WeChat that allows users to produce and share […]