Whether your business is selling lipsticks, chicken wings, or museum tours, the topic of how to reach more new people – more customers – comes up in every marketing meeting, […]
china market
This Week’s China Learning
2021 Beauty Industry White Paper Although this white paper focuses on China’s cosmetics industry, many of the conclusions are applicable to China’s other industries. Main takeaways: A content-focused strategy is […]
What’s New in China This Week?
How Chinese Retailers Are Reinventing the Customer Journey China’s retail sector is both enormous and rapidly developing, with an estimated value of $5 trillion by 2020. It is also heavily […]
Podcasts in China
Despite the fact that podcasting has been around for almost two decades in the United States, with more than 41% of adults aged 18 and above listening to a podcast […]
China’s Weekly Overview
Does Your Brand Need a Weibo Profile? Many international companies begin their Chinese social media presence with a WeChat official account, but having a Weibo account can also help them […]
What Happened in China This Week?
Chanel Takes on the Resale Market With One Bag per Person per Year Policy Chanel limits the number of purchases for its most popular handbags to one of each per […]
WeChat for Education Sector
With the growing competition in the foreign education market, education brands are looking for new ways to attract Chinese students, such as incorporating e-learning courses, offering home and distance learning, […]
Weekly China Insights
WeChat Launches Easy Mode for Elderly The older generation, even though relatively mobile-savvy, faces a lot of challenges when it comes to mobile services, especially those related to COVID-19. By […]
WeChat for B2B Sector
We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]
What Are the Most Important E-commerce Festivals in China?
China is not just the world’s most populous country, but it also has the most internet users. And with about one billion online shoppers, the country has the world’s largest […]