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China Marketing Strategy: One Size Doesn’t Fit All

China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it.  Entering the Chinese market is […]

Posted on June 16, 2022 by The WeChat Agency Continue reading
Gen z China luxury

China’s Gen Z As Luxury Consumers

From Balenciaga to Gucci and Louis Vuitton, the Chinese market has become the most crucial driver of growth for European luxury brands. Nothing is more important for success in the […]

Posted on May 10, 2022May 11, 2022 by The WeChat Agency Continue reading

China’s Personal Information Law

On August 20, 2021, the Standing Committee of the National People’s Congress passed the Personal Information Protection Law (PIPL), which became effective on November 1, 2021.  Since its first version was […]

Posted on April 14, 2022December 8, 2022 by The WeChat Agency Continue reading

What Is Dewu?

You probably hear a lot about RED, one of the biggest UGC (User Generated Content) platforms in China. Well, there is another one that is super popular among Chinese millennials […]

Posted on March 9, 2022April 26, 2022 by The WeChat Agency Continue reading

China’s Latest Updates 

China’s first virtual magazine: a read in the Metaverse Huasheng Media and Alimama have joined the newest Metaverse campaign in China. On February 9th, the two partners released MO Magazine, […]

Posted on February 15, 2022April 22, 2022 by The WeChat Agency Continue reading
Cross-Border E-commerce China

Cross Border E-Commerce in China

China’s cross-border e-commerce has drastically matured in recent years. Thanks to the steady increase in industry size, greater integration of supply chain processes, progressive transition to more refined operation, and […]

Posted on February 7, 2022April 28, 2022 by The WeChat Agency Continue reading

China’s Weekly Learnings

Xiaohongshu’s registers new trademark ‘Laohongshu’, eyeing Chinese elders Xiaohongshu is now focusing on the elderly in China, a profitable customer segment that is mostly untapped. More lately, elder generations have […]

Posted on January 17, 2022April 22, 2022 by The WeChat Agency Continue reading

WeChat Stats 2021

Weixin, which means micro message in Mandarin, was the name given to WeChat when it first debuted in 2011. It began as a simple communication programme, essentially a Chinese equivalent […]

Posted on December 29, 2021April 22, 2022 by The WeChat Agency Continue reading

China’s Christmas: How It Has Evolved Over the Years

Christmas in China Christmas has grown in popularity in Mainland China in recent years, despite the fact that it is not a national holiday. Its “celebrations” have little to do […]

Posted on December 21, 2021April 22, 2022 by The WeChat Agency Continue reading

Top 5 alternatives for LinkedIn in China you need to know now

Linkedin, the world’s most popular professional social networking site, recently announced that it will cease operations in China due to a “significantly more challenging operating environment and greater compliance requirements […]

Posted on November 29, 2021April 22, 2022 by The WeChat Agency Continue reading

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