WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic marketing tool and much more. The number of monthly active WeChat users is over 1 Billion as of 2019, and around 80% of them are between the ages of 20 to 40. Its holistic ecosystem, with tools that enable companies to do everything from realization to conversion, makes it very convenient for brands and users to interact with each other. This opens up a lot of avenues for executing effective promotions and campaigns.

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