Case Study Archives

Why a top French business school is launching on WeChat?

November 6, 2017

Toulouse Business School (TBS) increases its footprint in China and partners with KRDS, the WeChat agency, for its WeChat development.

Having entered the Chinese market a few years ago, and boasting a network of more than 1,500 Chinese alumni coming from all over the country, TBS is already a key player in its industry in China. So why this decision to open a WeChat account ?

‘We want to get closer to our students, build tailor-made relationships with them and make sure we answer their questions in a timely manner. Following our conversation with KRDS, we now fully understand how we can leverage WeChat as a communication and servicing platform !’ says François Dean of Toulouse Business School.

As a matter of fact, besides enjoying weekly content posted on TBS’ WeChat account, students will also be able to ask any questions and receive instant and tailor-made replies directly on the platform!

For instance, questions about a specific program, an upcoming event, a professor, an alumni, tips to brush upon one’s curriculum, etc. All these pieces of information will be at finger’s reach for Chinese students.

“With one billion monthly active users in Q3 2017 as well as 12 million official accounts, WeChat is the must have tool for any brand wishing to expand its presence in the Chinese market and/or among a Chinese audience” adds Aurélien FERRIE, general manager of KRDS

In the top 10 Business Schools in France, with an executive MBA ranked in the top 100 in Financial Times 2017, TBS offers renowned and tailor-made undergraduate and graduate programs in areas such as aviation, financial engineering, etc. Students can also choose between 5 TBS campuses : Paris, Toulouse, Barcelone, Casablanca, London !

To discover Toulouse Business School account, scan the QR in WeChat

LifeProof Ropes in KRDS Shanghai as its Social Media Agency in China

August 9, 2017

LifeProof, well renowned for its consumer electronic accessories wanted to boost its Chinese social media presence. Thus, LifeProof has recruited Social & Mobile Agency, KRDS Shanghai as its new social media agency in charge of WeChat and Sina Weibo.

https://youtu.be/-NCCgY51kdo

LifeProof is a reputable US company, that designs, manufactures and markets cases that protect smartphone and tablet functionality and condition from water, snow, dirt, and shock. Their products include cases, flotation jacketing, belt clips, headphones, chargers, connectors, arm bands, bike mounts, and photography equipment.

KRDS Shanghai will assist LifeProof with its social media development strategy and its execution, producing quality content and immersive campaigns on WeChat and Sina Weibo, to support the growth and the engagement of its active community.

Commenting on this, Aurelien Ferrie, the General Manager at KRDS Greater China said,

“We thank LifeProof for trusting KRDS’ expertise to help grow their audience and engagement on Chinese social media platforms, specially WeChat and Sina Weibo. With the incredible growth and usage of high-quality smartphones in China, LifeProof has great potential here and social will be a key to unlocking this huge market. We are really proud to be joining LifeProof in this journey towards better growth in the Chinese market”

BNP Paribas engages with its staff on WeChat

October 5, 2015

To animate BNP Baribas annual dinner event, KRDS creates 2 uniques dynamic experiences on WeChat.

A quiz with 2 sessions allowed BNP employees to compete live on a WeChat connected mini-site. The results were display live on a giant screen.

A WeChat voting system was also created to elect the best staff performance of the evening.

You can read more on the event on Digital Marketing Asia or Marketing Interactive.