WeChat Channels and WeCom – Perfect Partners
Utilizing short videos and live streaming can be difficult. WeChat Channels introduce fresh approaches to improve interactions with fans and viewers thanks to WeCom solutions:
- Buttons for adding the chat to the customer service account
- Pushing business cards during a live broadcast
- Employees at WeCom can have up to 50 profiles connected to a single WeChat Channels account.
- Users can share the stream directly with their moments or groups.
Link: https://mp.weixin.qq.com/s/T0LAvsiVkXRLQ_kSzt-sUA
China’s cross-border e-commerce for first-time market entry
The Chinese government has promoted CBeC (cross-border e-commerce) in China over the past ten years by enacting legislative incentives like preferential tax rates and cross-border e-commerce pilot zones.
Cross-border e-commerce has lower regulatory barriers than traditional trade, which requires a significant initial investment, making it a quicker, lower-risk, and more accessible way for foreign brands to begin selling in China.
Link: https://mp.weixin.qq.com/s/0KxWcwmp4piKlS_rLQu4YA
ByteDance quietly launches search app Wukong in China, where Google is banned
Owner of the popular short video app TikTok, ByteDance, has quietly introduced a new search engine that guarantees there will be no ads online. ByteDance and Baidu, the dominant search engine in China, are now more directly competing thanks to Wukong, which is currently offered on the Chinese Apple App Store and various Chinese Android app stores.
According to the new app’s advertising, it offers “quality information and search without ads.” It’s possible to read the phrase as a subtle dig at Baidu, which has long drawn flak for its use of paid listings in search results.
Wukong offers a variety of search categories, including news, images, and video, just like other well-known search engines. Additionally, it offers a feature similar to web browsers’ “incognito mode” that does not save search history and lets users bookmark pages.
Link: https://www.digitalinformationworld.com/2022/08/tiktoks-parent-firm-bytedance-quietly.html
ByteDance rival Kuaishou narrows losses, boosts revenue at overseas operations amid gains made in domestic business
After beginning to restructure its international business in March, Kuaishou Technology, owner of the second-largest short video platform in China, narrowed losses at its overseas operations in the three months that ended June 30 while seeing revenue rise by more than 1,000% year over year.
Compared to the 4.4 billion yuan loss experienced during the same period last year, the operating loss at Kuaishou’s overseas operations significantly decreased to 1.6 billion yuan in the second quarter. Revenue increased by 1,328 percent to 103.4 million yuan from 7.2 million yuan a year earlier.
Currently, Kuaishou’s international operations are concentrated in Indonesia with its SnackVideo app and Brazil where it runs the short video app Kwai. In August of last year, the company removed its Zynn short video app from the US after failing to compete with TikTok, which is owned by ByteDance and has more than 1 billion users worldwide.
