Xiaohongshu’s registers new trademark ‘Laohongshu’, eyeing Chinese elders Xiaohongshu is now focusing on the elderly in China, a profitable customer segment that is mostly untapped. More lately, elder generations have […]
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China’s Weekly Overview
Does Your Brand Need a Weibo Profile? Many international companies begin their Chinese social media presence with a WeChat official account, but having a Weibo account can also help them […]
This Week In China
TikTok limits younger users to 40 minutes a day in China Following the stepped up efforts to protect minors from the internet’s risks by the Chinese Government, TikTok created a […]
Your China Digital Weekly Update
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers Bilibili is favoured by millennials and Gen Zers, who together account for 81% of the platform’s user base. The […]