In the last decade, Christmas has settled as an important event for brands in China. Of course, it is not as large as traditional Chinese holidays or e-commerce festivals, but […]
wechat content
What is Whitelisting and How It Can Help Brands Boost Collaborations on WeChat?
All WeChat content creators and marketing managers will agree that getting organic views under their articles is getting tougher year by year. In the highly-saturated space as WeChat is, ads […]
How to Make a Great First Impression on WeChat with an Official Account?
WeChat’s active users are steadily increasing, and it has over 1.29 billion monthly users. Today, WeChat is one of the leading social networks worldwide, ranking fifth in terms of active users. […]
Tips for Reusing Your Western Social Media Content for WeChat in the Chinese market
China is the largest social media market in the world, but since Western social media like Twitter, Facebook, and YouTube are blocked there, most people are limited to using domestic […]
Chinese market trends
Tencent Accelerates the Development of its One-Stop Live Shopping Platform, Will it be Able to Compete with Douyin? The launch of Tencent’s WeChat Channels Store on July 21 increased the […]
WeChat Interactive Articles – Introduction & Examples
WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and […]