In the last decade, Christmas has settled as an important event for brands in China. Of course, it is not as large as traditional Chinese holidays or e-commerce festivals, but […]
wechat agency
Case Study: Grand Hyatt (APAC Wedding Planning Campaign)
ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]
Case Study: Montagut (Digital Content & China Social Media Management)
WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]
Digital Strategy Case Study : GIC Singapore Sovereign Fund
WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]
Weibo & Twitter: Are They Comparable?
Weibo is often called China’s answer to Twitter but is that actually true? Let’s dig into the specifics of both of the platforms and understand what Weibo is really about. […]
WeChat Stickers – A Quick Guide
WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. It has outgrown its initial messaging […]
China News for the Week
Top 5 Chinese Tech Firms Have Lost Nearly Half of Their Combined Market Cap in 2 Years Why it matters: After two decades of phenomenal expansion, the top five Chinese […]
WeChat Menu Basics: Introduction for Brands
What is WeChat Menu? Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use […]
WeChat (Weixin) Class PRO 2022: Top Highlights
WeChat which is known as Weixin (pronounced way-shin) in China is the country’s killer app, a highly addictive social networking tool that allows smartphone users to send messages and share […]
Creating Your Own Red Packet Cover On WeChat—The Ultimate Guide
It is a widespread custom for adults to gift red packets containing monetary gifts to children during Chinese New Year. However, in recent years, the habit of presenting friends and […]