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China News for the Week

Top 5 Chinese Tech Firms Have Lost Nearly Half of Their Combined Market Cap in 2 Years Why it matters: After two decades of phenomenal expansion, the top five Chinese […]

Posted on May 11, 2022 by The WeChat Agency Continue reading

WeChat Menu Basics: Introduction for Brands

What is WeChat Menu? Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use […]

Posted on March 16, 2022April 26, 2022 by The WeChat Agency Continue reading
WeChat (Weixin) Class PRO 2022: Highlights & News

WeChat (Weixin) Class PRO 2022: Top Highlights

WeChat which is known as Weixin (pronounced way-shin) in China is the country’s killer app, a highly addictive social networking tool that allows smartphone users to send messages and share […]

Posted on January 18, 2022April 28, 2022 by The WeChat Agency Continue reading

Creating Your Own Red Packet Cover On WeChat—The Ultimate Guide

It is a widespread custom for adults to gift red packets containing monetary gifts to children during Chinese New Year. However, in recent years, the habit of presenting friends and […]

Posted on January 13, 2022April 28, 2022 by The WeChat Agency Continue reading

E-commerce Platforms in China

 The Chinese economy has grown at an extraordinary rate in the last three decades. New buying patterns have been shaped by social progress, technology advancements, and rising disposable personal incomes.  […]

Posted on December 7, 2021May 9, 2022 by The WeChat Agency Continue reading

What is Zhihu? And 4 key benefits of using it.

WeChat, Weibo, and Douyin are almost certainly the first platforms that come to mind when it comes to social media marketing in China. While Zhihu may not be as well-known […]

Posted on November 23, 2021April 22, 2022 by The WeChat Agency Continue reading

The Idol Economy in China; Who are KOLs and KOCs?

Idolising stars and celebrity worship has become an increasingly important part of modern Chinese culture. Chinese Gen Z’s are continuously engaged with internet information as a result of growing up […]

Posted on October 25, 2021October 25, 2021 by The WeChat Agency Continue reading

WeChat for Travel Sector

Everyone who has ventured into Chinese marketing knows that WeChat, the mobile app and social media platform with over one billion monthly active users, is the place to be. WeChat […]

Posted on October 12, 2021October 27, 2022 by The WeChat Agency Continue reading

Difference Between A WeChat Service Account and Subscription Account

While WeChat has been successful in building a giant user base, its platform is still relatively newer and people aren’t used to it. It has a new interface with newer […]

Posted on February 26, 2020 by The WeChat Agency Continue reading

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