Uncovering Opportunities: Exploring Recent Developments in China

May 27, 2024

1.”Domestic pride”: growing preferences for domestically made products

  • Among the top 10 most popular movies in 2024 so far, only one is a foreign movie (Godzilla vs. Kong).
  • The topics related to “intangible cultural heritage” have been trending up on social media platforms, with many netizens discussing China’s traditional craftsmanship, art, and artisan designs.
  • The growing preferences for domestically made products are influencing the business environment and marketing strategies of merchants. Many historic and cultural institutions, such as the Forbidden City Palace and local museums, are introducing their own creative products.
  • Various international luxury giants like LVMH are integrating Chinese elements into their product designs to attract Chinese consumers, and “intangible cultural heritage” is just becoming the new localization strategy of these international brands.
  • Even if a business does not directly sell intangible cultural heritage products, they are leveraging its popularity for its own marketing strategies. For instance, Chinese retail chain MINISO ran a marketing campaign where consumers could experience writing the 江永女书 (Jiangyong Women’s Script) in their offline retail stores. The successful marketing campaign combined two elements that have become very popular in China’s consumer markets in recent years: “women empowerment” and “intangible cultural heritage.”

Link: https://www.baiguan.news/p/chinese-consumers-real-estate-market-job-trend

 

2. Is luxury missing out on China’s cycling boom?

  • China is historically known as the “kingdom of bicycles,” with young people carrying on the movement as streetwear infiltrates the space and brands amp up the elegance of their offerings to cater to this new more fashion-conscious demographic.
  • On Xiaohongshu, the hashtag “my cycling log” (#我的騎乘日誌) takes you to 1.17 billion photos, starring millions of outfit posts by Gen Z cycling fanatics.
  • While specialized brands thrive, luxury houses should look to the space for collaboration opportunities, whether through ambassador partnerships with established domestic cyclists or clothing capsules to cater to the major trend in China.
  • For brands looking to enter new markets like China, leveraging existing fanbases, as seen with Rapha’s recent entry, can instill confidence; however, ensuring long-term success requires strategic planning for maintaining engagement and relevance

Link: https://jingdaily.com/posts/chinese-streetwear-s-biggest-craze-cycling

3. What is the “twenty minutes in the park” theory? Brands are holding outdoor activities to connect with consumers

 

  • As more and more young people flock to parks, brands are following suit to find new marketing opportunities.
  • Young people who are overwhelmed by reality and can’t catch their breath find spiritual healing in the park.
  • From 22 March to 22 April, Xiaohongshu partnered with Nanjing’s Xuanwu Lake Park to launch the “Hanging out in the park matters a lot” (逛公园才是正经事) campaign, inviting Nanjing residents to spend time in the park.
  • In addition to sports and camping, mart brand plant b’s “Urban Forest Project” was held in mid-April this year at the Great Lawn of Hangzhou Botanical Garden’s Botanical Area, inviting more than 100 brands to participate.
  • In many cases, purchases are based on emotional judgement, especially when consumers are feeling relaxed, and a natural product placement is more likely to receive positive feedback.

Link: https://daoinsights.com/works/what-is-the-twenty-minutes-in-the-park-theory-brands-are-holding-outdoor-activities-to-connect-with-consumers/

4. Scratch card effect? Young people find solace in instant lottery as cards sell out

  • Scratch cards have seen a significant rise in popularity among young people in China, transforming from a pastime of older generations to a social activity embraced by the younger demographic. This surge is fueled by influencers on social media platforms like Weibo and creative uses of scratch cards in livestreams and DIY prize draws.
  • The appeal of scratch cards lies in their instant nature, providing immediate results and gratification. This aspect has made scratch cards a popular social activity, even being incorporated into venues like coffee shops. High-profile wins, such as a young person winning 1 million RMB, have further amplified interest and engagement on social media.
  • Despite the skyrocketing demand, the supply of scratch cards is limited due to strict regulation and a slow production turnaround. This has led to widespread shortages, with shop owners struggling to restock. The Ministry of Finance’s data shows a dramatic increase in sales, yet the supply chain is unable to keep pace, leading to empty shelves and a competitive restocking process.

Link: https://daoinsights.com/opinions/scratch-card-effect-young-people-find-solace-in-instant-lottery-as-cards-sell-out/ 

 

5. Weibo, Douyin, Xiaohongshu remove displays of wealth

  • Influencers Wang Hongquanxing, Baoyujiejie, and Baigongzi had their accounts banned across all platforms on May 21st.
  • These influencers were known for showcasing luxury items and boasting about their wealth to attract attention and drive sales through live-streaming e-commerce.
  • The bans are part of a government campaign to clean up online content that promotes materialism and unhealthy values.
  • Such displays of wealth can exacerbate social inequality and negatively influence youth.
  • The situation highlights the need for better content moderation and stricter platform policies to foster a healthier online environment.
  • From a luxury brand point of view, perceived value on the secondhand market can have direct repercussions on reputation and desirability in the eyes of consumers.

Link: https://jingdaily.com/posts/chinese-social-media-remove-displays-of-wealth 

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Discovering Opportunities: Exploring China’s Recent Updates

May 20, 2024

1. Shanghai takes the lead as Chinese coffee consumption averages 16 cups per year

  • China’s coffee industry amassed a staggering 265.4 billion RMB (approx. 36.66 billion USD) in scale last year, with an average per capita annual consumption of 16.74 cups
  • Coffee Carnival is running in Shanghai between 30 April to 4 May, alongside over 50 esteemed local coffee shops.
  • Additionally, takeaway, payment, and social media platforms initiated the “Drinking in the City” campaign in Shanghai, poised to invest nearly 100 million RMB (approx. 13.8 million USD) into the consumer market.
  • With a net increase of 118 shops, marking a 14% year-on-year rise, the total count of Starbucks outlets soared to 7,093.

LINK:https://daoinsights.com/news/shanghai-takes-the-lead-as-chinese-coffee-consumption-averages-16-cups-per-year/

2.What’s driving China’s unstoppable second hand luxury market?

  • China’s secondhand luxury market is tipped to grow to $30 billion (217 billion RMB) in 2025 from $8 billion (58 billion RMB) in 2020, with Gen Z and millennials (under 40) together accounting for more than 80 percent of the total number of secondhand luxury consumers
  • From a luxury brand point of view, perceived value on the secondhand market can have direct repercussions on reputation and desirability in the eyes of consumers.
  • Brands should not see the secondhand market as an adverse phenomenon, but encourage customers to trade in or resell their pre-owned items through authorized channels, ensuring that the brand retains control over the quality and authenticity of the products in the secondary market.
  • Luxury brands must monitor and manage their perceived value in the secondhand market, as it can impact their reputation and desirability among consumers. Digital marketing efforts should focus on maintaining brand authenticity and highlighting the enduring quality and heritage of their products.

LINK:https://jingdaily.com/posts/what-s-driving-china-s-unstoppable-secondhand-luxury-market#8548723daa5e

3. Decoding China’s $170 billion ‘romance economy’

  • China commemorates love on three separate holidays: the Western Valentine’s Day on February 14, the uniquely Chinese 520 Day on May 20, a celebration derived from internet slang where the numbers “520” phonetically resemble the words for “I love you” in Mandarin, and the traditional Qixi Festival, which usually falls in August.
  • China’s Gen Z consumers are a key element of the “romance economy,” responsible for 54% of related orders according to the “Romantic Economic Big Data Report” released in 2022.
  • Survey data from iiMedia Research in 2023 revealed that regardless of their relationship status – single, in a relationship, or married – over 90% of participants were eager to celebrate romantic festivals by presenting gifts to family and friends.
  • Notably, jewellery ranks as the number top gift category for coupled-up individuals on China’s romantic days.
  • Traditional gifts like flowers, personal care items, and beauty products remain favorites and “gift boxes” persist as a preference for consumers on seasonal occasions.
  • “Love-brain” (恋爱脑) has recently emerged as a trending term online. It centers on the idea that individuals often lose their emotional or financial rationality when in love. This phenomenon prompted the creation of the phrase “scolding to cure love brain” (骂醒恋爱脑) as a response. And in turn, this has sparked a new type of service.

LINK: https://jingdaily.com/posts/decoding-s-china-s-usd170-billion-romance-economy

4. Xiaohongshu: Unlock new opportunities in Chinese beauty market

Customers are getting more connected to Chinese culture and caring about value, which makes domestic beauty brands more popular. Younger consumers are stepping up as key players in the domestic beauty market.

  • Emergence of quality Chinese cosmetics: Domestic beauty annual sales surged around 10%, outperforming foreign cosmetics with a commanding market share of 50%.
  • Co-create content with the brands: Hundreds of celebrities and top KOLs embarked on the offline and online collaboration with a lot of brands.
  • Create a personalized IP Matrix: Xiaohongshu collaborated with more influential media like CCTV network and created more personalized IP/topics for brands.

LINK: https://mp.weixin.qq.com/s/4oAwT-Q0mtbWHGQtRYSPLg

5.ByteDance surprises AI rivals with ultra-low cost Doubao model:

  • ByteDance has surprised the artificial intelligence industry with the ultra-low cost of its Doubao model
  • The company said it is capable of processing 2 million Chinese characters, equivalent to 1.25 million tokens, for RMB 1 ($0.14).
  • OpenAI’s most advanced multimodal model, GPT-4o, also unveiled this week, comes in at $5 per million input tokens handled.

LINK:https://technode.com/2024/05/16/bytedance-surprises-ai-rivals-with-ultra-low-cost-doubao-model/

6. Which fashion campaigns for China’s 520 Day hit the mark?

  • Luxury fashion campaigns for China’s 520 Day focus on limited edition collections, celebrity endorsements, and creative storytelling, often in the form of mini videos.
  • Brands like Gucci and Saint Laurent tapped into Gen Z’s preferences by incorporating traditional Chinese elements and leveraging digital platforms for greater engagement.
  • 520 Day’s fusion of traditional Chinese culture with commercialism highlights the evolving landscape of celebrations and consumer behavior, emphasizing the importance of cultural resonance and meaningful experiences in luxury marketing strategies for brands looking to better connect with consumers.
  • These strategies aimed to blend cultural significance with contemporary marketing, enhance brand appeal and foster emotional connections with consumers.

LINK: https://jingdaily.com/posts/which-fashion-campaigns-for-china-s-520-day-hit-the-mark

7. 2024 May Day Holiday: The rise of small cities tourism and AI companions

  • Amid an economy yet to fully recover to pre-pandemic levels, this year’s May Day break underscores a notable trend towards tourism in lesser-known destinations.
  • On social media platforms like Xiaohongshu (RED), many young people are keen to explore counties and even aim to ‘visit Top 100 Counties of China’ as a novel approach to May Day travel.
  • Hong Kong has shifted its focus to cultural and artistic events, as well as large-scale concerts.
  • It is also worth mentioning Japan. With the Yen reaching a 34-year low against the US dollar during the holiday period, this made it more attractive for overseas tourists.
  • ‘AI companion’ emerged as a new trend in travel. This involves using AI technology to offer personalised travel assistance services, crafting tailored itineraries and services.

LINK:https://daoinsights.com/opinions/2024-may-day-holiday-the-rise-of-small-cities-tourism-and-ai-companions/

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Examining Potentialities: Evaluating China’s Most Recent Advances

April 24, 2024

  1. JD introduces avatar of founder Richard Liu to promote goods in move to lure shoppers

  • The creator of the Chinese e-commerce business JD, Richard Liu, used an avatar that resembled him to debut his live streaming show on Tuesday. 
  • In less than an hour, the billionaire’s virtual twin propelled overall sales volumes to surpass RMB 50 million ($6.9 million), according to the company.
  • With significant investments in new markets, JD is finally attempting to take advantage of China’s online retail trend of fusing content forms with shopping. 
  • Liu’s rare public appearance, albeit through an extremely life-like avatar, demonstrates the urgency of change for the company as it plays catch-up to rivals that have cultivated high-popularity influencers over many years.

Link: https://technode.com/2024/04/18/jd-introduces-avatar-of-founder-richard-liu-to-promote-goods-in-move-to-lure-shoppers/

  1. Luxury brands take a bite of China’s bakery boom

American fashion house Michael Kors collaborated with edgy pastry connoisseurs Basdban to create a denim-clad patisserie filled with treats like croissants, eclairs, and coffee branded with the Michael Kors brand to celebrate the launch of its MK denim bag collection in Shanghai.

  • Michael Kors isn’t the first brand to tap into China’s sweet tooth with its foodie-focused pop-up. Across the mainland, the communal, relaxed appeal of the country’s bakeries has whet luxury’s appetite.
  • In January, Valentino Beauty teamed up with South Korean chain Butterful & Creamorous to take over the bakery’s Shanghai flagship store. 
  • Max Mara also capitalized on Butterful & Creamorous’ cultural success with its own installation last September. The campaign’s hashtag amassed over 44,000 views on Xiaohongshu.
  • For consumers, the appeal of the pop-ups expands beyond just tasty treats. The collabs are also satiating Gen Z’s appetite of embellishing their social media accounts with visually appetizing trends.
  • These collaborations arrive at a time when luxury is inching ever-closer towards the hospitality industry, as experiential marketing and lifestyle choices such as “xiaozi” (petite bourgeoisie) gain traction with consumers.

Link: https://jingdaily.com/posts/luxury-brands-take-a-bite-of-china-s-bakery-boom

  1. Third time’s the charm? Douyin relaunches seeding app Kesong

  • The new version of Kesong is created and operated by the team behind the likes of CapCut (剪映), ByteDance’s short-form video editing app. 
  • The new design of the app resembles a combination of Xiaohongshu’s layout and Instagram’s colour scheme. 
  • Kesong can provide a more lifestyle-centric community for the platform outside Douyin, but with access to Douyin’s pool of users and content. 

Link: https://daoinsights.com/news/third-times-the-charm-douyin-relaunches-seeding-app-kesong/

  1. How luxury brands can get into pole position with F1

  • All eyes are on motorsport Formula 1: average viewership doubled from 554,000 in 2018 to 1.11 million in 2023. It is a cross-cultural phenomenon, being increasingly leveraged by luxury brands.
  • After F1 confirmed a series of streaming partnerships with Chinese firms Tencent, Guangdong TV, and Shanghai TV in 2018, China was named as a “key market for Formula 1” by Ian Holmes, the company’s director of media rights.
  • From streetwear like Palace, to luxury watchmakers such as IWC and H.Moser & Cie, F1 is becoming a frequently-tapped franchise for its high cultural capital.
  • After a five-year hiatus, the Chinese Grand Prix returns on April 18 2024, so it is a good moment for luxury brands to utilize the mainland’s adoration for the sporting event — Lululemon, for example, has named the only Chinese F1 driver, Zhou Guanyu, as brand ambassador.
  • Brands want in on the extensive exposure that F1 offers, yet producing authentically cool collaborative collections requires a sophisticated understanding of cultural nuances and the fans who are watching.

Link: https://jingdaily.com/posts/how-luxury-brands-can-shift-into-high-gear-with-f1

 

  1. How Ami’s Suzhou runway and celebrity front row won Chinese fans

  • In an electrifying encore presentation, cult French fashion label Ami Paris took to Suzhou, China, on April 10 to showcase its Fall/Winter 24 collections (women’s, men’s, and accessories) amid the historical backdrop of the ancient Xiangmen Wall.
  • The hashtag “Ami’s Suzhou show” quickly climbed up Weibo’s Hot Search List, with 46.1 million views so far.
  • The brand’s Weibo livestream also reached over 3.55 million views, thanks to an impressive lineup of influential Chinese celebrities. Attendees from film and music included Bonnie Chen, Kara Wai, Daddi Tang, Jerry Yan, Peng Wan, Cheng’en Yu, Tony Yu, Cecilia Boey, Mika, Henry Lau, and Qin Li.
  • At the same time, the choice of location garnered approval of netizens and guests alike. Suzhou, often dubbed “China’s Venice” for its extensive canal system and UNESCO-recognized classical gardens, seamlessly blends heritage and modernity, providing a fitting frame for Ami’s design philosophy.
  • Teaser videos from the brand even zoned in on Suzhou’s historical setting and traditional culture, tapping neatly into China’s guochao, or national pride, trend — a move that so many brands have been attempting.

Link: https://jingdaily.com/posts/ami-suzhou-runway-celebrity-front-row-won-chinese-fans

  1. Xiaohongshu 2024 Spring Trend Report

Since the beginning of spring, more than 400 billion have been read on spring-related topics. Posts on spring-related content increased by 118% year on year. The users are more interested in fashion, culinary, photographic skill and destination strategy.

  • Discover spring in a unique manner: people may not always seek out popular destinations.
  • Experience spring in the park: people seek joy in local parks instead of distant travel.
  • Unlock outdoor activities: canoeing, hiking, fishing, biking are current trends.
  • Embrace spring with close ones: picnic with friends, park visit with mother suffering from Alzheimer’s disease were the hot topics.

Link: https://mp.weixin.qq.com/s/P7nWnmEXma5mpVExNommnw

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Exploring Possibilities: Assessing China’s Latest Updates

April 8, 2024

1.Tmall Luxury Pavilion playbook: How brands find success in 2024

  • Despite market uncertainties, Tmall luxury consumers expressed a desire to increase their investment in luxury goods in the first half of 2024.
  • The majority of consumers on Tmall Luxury Pavilion comprise women born after 1995, who are willing to invest in luxury while strategically leveraging discounts and promotions.
  • With VICs demonstrating greater resilience in luxury spending, brands should focus on converting interested customers into loyal fans by providing personalized experiences across both online and offline channels.
  • Digitalization is not only about driving online sales, but also about promoting brand culture. This can be achieved by utilizing 3D and AR try-on features and creating immersive digital stores within the Tmall app.
  • While Tmall continues to be an important e-commerce platform for luxury brands, Douyin is starting to pose competition to the traditional marketplace. However, shopper preferences differ between the two.

LINK: https://jingdaily.com/posts/tmall-luxury-pavilion-janet-wang 

 

2. Douyin launches dedicated shopping platform

  • Douyin, has launched a new app focussed just on shopping. Douyin Mall will enable Douyin’s e-commerce team to establish its own distinct brand identity, effectively showcase its e-commerce functionalities and strengths, and expand into international consumer markets.
  • Following in the footsteps of Chinese e-commerce giants Alibaba, JD, and Pinduoduo, Douyin set “price advantage” as one of its strategic priorities for 2024, which will include funneling more traffic exposure towards low-priced products. 
  • Douyin users can access short video content from within the Mall app just as they can on the main app, but the video shooting and editing feature is absent. 

LINK: https://daoinsights.com/news/douyin-launches-dedicated-shopping-platform/

 

4.Top 3 findings from this year’s China Internet Audio and Video Convention

  • Shorts and livestreams continue to fuel consumption, including domestic tourism. A whopping 71.2% of users say they have purchased products after watching short videos or livestreams, and 40% agreed with the statement “short videos and livestreams have become my main consumption channel”.
  • The volume of microdramas online has doubled. 39.9% of internet users said they frequently watch microdramas and 31.9% said they have paid to watch microdrama content.
  • The fastest-growing viewership segment is rural. In 2023, the number of rural viewers accessing audio-visual content hit 320 million, representing around 67% of the total rural population and 6.8% growth on the previous year.

LINK: https://daoinsights.com/news/top-3-findings-from-this-years-china-internet-audio-and-video-convention/

 

5. How brands can tap the booming Chinese ‘old money style’

  • The “new Chinese style” fashion craze has exploded on Chinese social media over the past two years, with young generations mixing traditional culture and contemporary styling. 
  • The growing popularity of “Chinese old money style” not only offers a chance to preserve traditional Chinese crafts, but is also an opportunity for savvy fashion and lifestyle brands to elevate their designs for high-end consumers.
  • Like its “old money” counterpart in the West, the Chinese style symbolizes an appreciation of historical pedigree and refined taste (often referred to as “noble temperament” in China). While retaining some traditional design elements, the luxury of the style is mainly manifested in the use of traditional craftsmanship and textiles.
  • The Chinese government’s protection and promotion of the country’s intangible cultural heritage have helped raise awareness of traditional craftsmanship.

LINK: https://jingdaily.com/posts/how-brands-can-tap-the-booming-chinese-old-money-style

 

6. Vuitton develops bespoke trunks for Olympic medals and torches

  • Louis Vuitton has developed a series of bespoke trunks in which to carry and protect the medals and torches of this summer’s upcoming Paris 2024 Olympics and Paralympics.
  • The trunks will be associated with key Paris 2024 moments of celebration, such as the Olympic and Paralympic Torches Relays. The Torches Trunks and the Medals Trunks will be notably presented at the Champions Park.
  • The medals have been designed by Chaumet, the noted Paris jeweler that is another prestige mark within LVMH, the luxury conglomerate whose largest brand is Vuitton.
  • Besides Chaumet, LVMH-owned Berluti will attire the two entire French Olympic team at the opening ceremonies on July 26 and August 28.
  • Vuitton has enjoyed a long link with top-level international sporting competitions, creating the trunks for such prestige competitions as the America’s Cup, the Australian Open, Ballon d’Or, Davis Cup, FIFA World Cup, Grand Prix de Monaco, NBA Championship, Roland Garros, and the Rugby World Cup.

 

LINK: https://ww.fashionnetwork.com/news/Vuitton-develops-bespoke-trunks-for-olympic-medals-and-torches,1619016.html

 

7.Douyin Entertainment Music White Paper

Douyin released the White Paper on Entertainment Music, focusing on six sectors. It combined industry insights, model exploration and publicity strategies.

  • Film and TV dramas: Douyin has emerged as a critical platform for film and TV drama promotion. Quality films and TV dramas gain wider attention from Douyin
  • Innovative Reality shows: New variety shows will spotlight life, music, emotion, language, and E-sports to produce entertaining content.
  • Quality mini dramas: Douyin wants to make the content cover a wide range with deep insight, so these real-life stories could engage a diverse audience and resonate profoundly.
  • Celebrities: The scaled celebrity community engages with their active fans in a rational and friendly manner.
  • Various performance types: it merge live performances with interactive experiences online.
  • Music: Good music shines in Douyin and musicians also fulfill dreams there.

LINK: https://mp.weixin.qq.com/s/l9Mf-bdaw1brqmHYSjL44w

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Exploring Possibilities: Assessing China’s Latest Developments

April 8, 2024

1.What to expect from the upcoming Shanghai Fashion Week

  • In addition to featuring a wide range of fascinating performances, exhibitions, and forums, Shanghai Fashion Week also highlights Shanghai’s emerging fashion sector.
  • The Labelhood incubator has been expanding its global reach and expanding recently. As part of this year’s Chinese New Year activation, the organisation partnered with Harrods in London.
  • The prestigious French fashion brand Courrèges and luxury online retailer Mytheresa are teaming up to curate a one-of-a-kind exhibition called “The Legacy & Future of Courrèges: Reimagining Historical Codes.”
  • Sustainable fashion practices have received attention during Shanghai Fashion Week in recent years thanks to expert forums and exhibitions. 
  • With the help of Douyin, SHFW hopes to expand its audience this year by collaborating on digital projects like live broadcasts and digital fashion shows.

Nonetheless, drawing in foreign visitors continues to be a struggle. To ensure the country’s young designers and fashion events reach a worldwide audience, the city must consider encouraging a more tourist-friendly infrastructure and payment system.

Link: https://jingdaily.com/posts/what-to-expect-for-the-upcoming-shanghai-fashion-week

 

 

2.Why do young Chinese delight in collecting gold beans?

  • The younger generation in China has been displaying an increasing desire for this valuable yellow metal.
  • Particularly endorse “gold beans”. The pill-shaped bling costs between 400 and 600 RMB ($62.85 and $94.28) per unit and weighs only about one gramme. 
  • Online retailers are reporting monthly sales of over 10,000 units, demonstrating how quickly this kind of customer interest developed into a profitable industry.
  • The hashtag #GoldBeans has garnered more than 1.36 million views on China’s biggest lifestyle-sharing platform Xiaohongshu. Additionally, the platform has received over 20,000 notes on a variety of subjects. The most popular searches are for advice on how to transform their collected beans into decorative accessories and collection strategy.
  • Chow Tai Fook, the industry leader in China, to adapt its traditional offerings to tap into the golden wave. Efforts made by the brand so far include crossovers with youthful brands such as Coca-Cola and Disney.

Link: https://daoinsights.com/news/why-do-young-chinese-delight-in-collecting-gold-beans/

 

 

3.Dune’s ‘desert core’ look hits China

  • Since the release of the American science fiction films Dune: Part I in 2021 and Dune: Part II earlier this month, desert core has become more and more popular as a fashion trend.
  • Ideas for clothing have gained popularity all over the world. Examples include the full body suit from the movie Dune, which is worn in the open desert to retain body moisture, or the clothes worn by desert nomad tribes, which have a futuristic yet desolate look.
  • This aesthetic has transcended the confines of the screen, permeating into the real world as a newfound concept eagerly embraced by the fashion, cosmetics, and home furnishing industries.
  • Floating and body-contouring hooded dresses, crafted from silky or cotton fabrics and ranging in tones from brown to beige and military green, have emerged as favored styles among Chinese youth embracing the desert-core trend. These outfits are being shown off in deserts and on mountains, with young girls posting Dune-inspired pictures online.

Link: https://jingdaily.com/posts/dune-s-desert-core-look-hits-china 

 

 

4.Tmall creates a 3D personality test out of Shanghai’s streets

  • This month, to create “the world’s first real-life MBTI personality test,” the e-commerce site Tmall deftly blended City Walk with another widely recognised trend on the internet: MBTI personality types.
  • Between March 6th to 8th participants could create their own City Walk route by exploring personality-themed checkpoints along Shanghai’s trendy Anfu Road. Each checkpoint corresponds to a different dimension of the MBTI personality test and has several newly launched products from global brands to discover there. Online treats are also available for customers to enjoy. By searching “personality experience centre” on the Taobao app, shoppers can find exclusive discounted goodies tailored to each personality type.
  • A total of 38 brands, including the Chinese perfumery Cosmic Speculation and the American beverage container brand Stanley, launched new products as part of the CityWalk + MBTI event. This was in tandem with Tmall Little Black Box, the e-commerce site’s dedicated channel for product debuts, housed within the Taobao shopping app.

Link: https://daoinsights.com/news/tmall-turns-shanghai-streets-into-3d-personality-test/

 

 

5.The Trends of China’s Consumer Goods Market in 2024

The general consumer goods market in China will carry on the post-pandemic trend of growth and recovery. While new consumer categories like digital, green, and healthy consumption are emerging, the growth of traditional consumer markets is stabilising.

  • The term “dopamine economy” describes consumer goods or behaviours that have the potential to elevate consumers’ emotions. Customers typically want immediate satisfaction over the delayed satisfaction that comes from long-term planning.
  • More shrewd spending management: Customers are employing more shrewd tactics to get the best deals on goods and services in addition to saving money.
  • GenAI: Consumers are immersed in the convenience and creativity brought by digital technology, enjoying the surprising experience brought by GenAI. 
  • Consumer doubts about “environmental protection”: They will no longer pay for empty and false promises, purchase so-called “environmentally friendly” products
  • Social differentiation affects consumption: Once there is a dispute over the brand’s values, some consumers may choose to boycott the purchase of the brand’s products.
  • Health and wellness concepts: It advocates maintaining health through practical and intelligent methods

Link: https://mp.weixin.qq.com/s/Ig8eVv45N6TU3nIrHmTZvA

 

6.Baidu CEO touts ERNIE chatbot’s classical Chinese language ability, says related tasks would “confuse” GPT

  • The Tang dynasty poetry metre was used by Baidu co-founder Robin Li to illustrate ERNIE 4.0’s alleged superiority over OpenAI’s GPT-4 on Chinese language tasks. 
  • The CEO of Baidu stated in an interview that was aired on Chinese state television last week that the company’s most recent artificial intelligence chatbot demonstrated greater skill when given the assignment of writing poetry in the style of the intricate Qinyuanchun Tang dynasty scheme.
  • “If I asked GPT to compose a poem following the Qinyuanchun scheme, the tool would become totally confused,” Li said, “because it lacks the understanding of whether the first sentence should consist of four words or five.”

Link: https://technode.com/2024/03/12/baidu-ceo-touts-ernie-chatbots-classical-chinese-language-ability-says-related-tasks-would-confuse-gpt/

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Examining Potential: Evaluating China’s Most Recent Advances in Landscape

February 19, 2024
  1. The unique way that Generation Z in China is celebrating Chinese New Year
  • hanfu, prayer bracelets, and a dragon frenzy

Traditional buying habits are changing due to the rise of Generation Z. Traditional gifts are being avoided by younger shoppers. They are choosing, instead, more meaningful and customised things that speak to their unique identities.

  • Travelling, but not home

There will be 1.8 million passenger trips per day on average into and out of the Chinese mainland, which is about 3.3 times more than there were the previous year. The majority of these trips were made by people going back to their hometowns. But a growing number of China’s youth is choosing to diverge from this custom, and is instead opting to travel.

  • Balancing red packets and financial wellbeing

As members of China’s Gen Z stand at the crossroads of tradition and modernity. They are not abandoning the customs passed down through generations, but are instead redefining them to resonate with contemporary realities and modern demands of financial and emotional well-being.

LINK: https://jingdaily.com/posts/how-china-s-gen-z-is-doing-cny-differently

  1. Macau welcomes Galeries Lafayette.

The chain’s fourth location in China has opened, Galeries Lafayette, Macau. By 2025, Galeries hopes to have ten locations in China thanks to this new partnership. The pandemic delayed development plans, which had called for the opening of branches in Macau and Chongqing for late 2022.

Galeries Lafayette is refocusing on luxury brands with this new joint venture, with the goal of sharing “a certain vision of the French art of living.”

LINK: https://daoinsights.com/news/galeries-lafayette-lands-in-macau/

  1. From Hangzhou to Harbin: Alibaba’s Fliggy sets out on winter road trip
  • Fliggy, an online travel agency owned by Alibaba, launched a travel campaign by capitalising on the winter travel trend.
  • Fliggy Bus made the entire journey to Harbin while offering gifts and coffee along the way. In order to generate interest in snow and ice tourism, Fliggy assumed the role of explorer for this campaign.
  • Thanks to deliberate government investments in the industry, ice skating and snowboarding are two of the most popular holiday pastimes for upper-middle class consumers.
  • Travelling pop-ups are a great marketing tactic for a spate of brands, not just for travel or outdoor specialists. Non-travel brands can partner up with a travel booking platform or outdoor clothing brand to help provide offline activities to consumers

LINK: https://daoinsights.com/works/from-hangzhou-to-harbin-alibabas-fliggy-set-outs-on-winter-road-trip/

  1. WeChat E-commerce Amplifies with Video Account Surge
  • The 2023 Gross Merchandise Value (GMV) figures are projected to hit between 120 and 150 billion yuan (vs 50 billion yuan in 2022). However, the sector’s scale remains modest compared to giants like Alibaba, JD.com, Pinduoduo, Douyin, Kuaishou, whose GMVs have breached the trillion yuan mark
  • A significant development is Tencent’s integration of video account e-commerce with its WeChat advertising system, allowing for video account livestreams to be promoted within Moments. This new feature opens up fresh avenues for traffic acquisition, potentially boosting conversion rates by shortening the consumer journey from ad click to purchase.
  • The integration extends beyond advertising, as various e-commerce formats within the WeChat ecosystem, such as social commerce and mini-program commerce, are linked up with video account e-commerce. This strategic move positions video accounts as a foundational infrastructure within WeChat e-commerce, facilitating a seamless flow of both public and private domain traffic within the social network.

LINK: https://www.chinainternetwatch.com/43528/tencent-video-account-ecommerce/

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Exploring Potential: Assessing China’s Latest Innovations in Landscape

February 7, 2024


1. Top 3 hottest experiential trends among China’s Gen Z

Here are the top picks from Xiaohongshu’s first-ever selection of “lifestyle inspirations”.

  • Attend night classes to pick up new skills.

Recent searches for “night school” have increased by an astounding 980% when compared to the same period last year, according to data from Dianping and Meituan. With over 8 million views and counting for the Xiaohongshu hashtag (#夜校), more inquisitive minds are probably going to follow in his footsteps.

  • Arrange to stay at a hotel by yourself and watch a tonne of TV.

This month’s most popular lifestyle inspiration hashtag (#厘在亦假) has received 35 million views.

  • Forget “old money” – embrace “no money style”

“no money style” invites people to exaggerate their lack of funds. This could mean wearing baggy, mismatched clothes (think taking out the bins or popping to the supermarket – the more ripped and stained the better) or simply wearing your favorite outfit on repeat. 

Link: https://daoinsights.com/opinions/top-3-hottest-experiential-trends-among-chinas-gen-z/

2. China and Singapore to allow mutual visa-free travel

From 9 February, CNY Eve, travellers with passports from either China or Singapore will be able to enter the reciprocal country visa-free and remain for 30 days. 

Within an hour of the announcement, searches for hotels and flights to Singapore increased 15 and 6 times, respectively, according to the travel booking website Fliggy. Singapore is now the fifth most popular place to go during the nine-day Chinese New Year holidays. 

Link: https://daoinsights.com/news/china-and-singapore-to-allow-mutual-visa-free-travel/

3. The best places to go for Chinese New Year in 2024

  • During CNY, there will be an estimated 9 billion domestic travels.
  • As per Ctrip, the most popular travel destinations are Indonesia, Malaysia, Singapore, Thailand, and Cambodia. 
  • While traditional Asian favourites include Hong Kong, Macau, Singapore, Thailand, and Japan, interest in emerging luxury hotspots like Dubai, Saudi Arabia, and Qatar is growing.
  • Millennials want experiences that are genuine and tailored to them; they want to engage with locals and become fully immersed in the culture.
  • The narratives and perceptions surrounding destinations are significantly shaped by KOL content shared on platforms such as Douyin and Xiaohongshu.

Link: https://jingdaily.com/posts/the-top-travel-destinations-for-chinese-new-year-2024

4. Gen Z unfiltered: Michael Kors peels back emotional layers of Chinese New Year

  • On January 31, Michael Kors premiered its 2024 Chinese New Year special short film, “Carry Your True Self,” 
  • The film takes a distinctive approach to conventional Lunar New Year ad shorts by employing a bold and incisive creative angle, capturing the inner emotional landscape of contemporary youth as they embark on their festival holidays.
  • As they prepare to reunite with family for the traditional festival, they unpack unnecessary burdens from their bags, shedding labels such as “aloofness,” “empty fame,” “busy individuals,” “emotional stability,” and “unnecessary obligations.” Choosing to liberate themselves from societal pressures, the protagonists opt for a more authentic and carefree return home.
  • In Michael Kors’ case, its Chinese New Year advertisement stands out for its genuine portrayal of the emotions young people experience during this traditional festival. Through the nuanced message of “Carry Your True Self,” the brand encourages a more relaxed approach to the holiday, which allows it to resonate with Chinese young generations.

Link: https://jingdaily.com/posts/inside-michael-kors-bold-chinese-new-year-narrative 

5. Why is the ‘mob wife’ fashion aesthetic gaining momentum?

  • From TikTok to the New York Times, the mob wife fashion aesthetic, that of opulence, extravagance and maximalist glamour, is gaining traction.
  • The aesthetic, made famous by the long-running crime series The Sopranos, often features bold statement pieces, including fur coats, high-end accessories, and ensembles that reflect wealth and status.
  • While the brashness of mob wife fashion stands in stark contrast to the prevailing trend of understated luxury on the runways, data analytics has substantiated its surge in popularity.
  • Ultimately, the trend resonates with those who appreciate the fusion of sophistication, drama, and a touch of rebellion in their fashion choices.

Link: https://fashionunited.com/news/fashion/why-is-the-mob-wife-fashion-aesthetic-gaining-momentum/2024012958106

6. TikTok faces large-scale content removal after major falling out with Universal Music Group

  • TikTok turned against its former cooperation partner Universal Music Group (UMG) overnight after the world’s largest music copyright owner threatened to remove all of the music it owns from the video-sharing platform, which lambasted UMG’s “self-serving actions” and characterized them as putting their interests above those of artists, songwriters, and fans. 
  • The dispute would reportedly also affect TikTok sibling Douyin, potentially causing both platforms to have to remove Universal songs from the huge number of videos using them as background music. The falling out with UMG may also lead to a similar response from other music companies.

Link: https://technode.com/2024/02/01/tiktok-faces-large-scale-content-removal-after-major-falling-out-with-universal-music-group/

7. In WeChat Channel, selling knives like this can break millions?

Knives are originally popular consumer goods with a strong and traditional atmosphere, but in the words of Wang Jinbo, the video anchor of “Zhang Xiaoquan Knife Flagship Store”, they collide with poetry, life insights, and English. It is this contrast that makes the live broadcast of this time-honored brand instantly become high-end.

With a full-time team of only 10 people, they quickly accumulated 600,000 followers and achieved sales of over one million yuan in the first week of broadcasting. On November 11, 2023, the number of viewers for the special session reached 1.4 million, and the single session sales exceeded one million yuan.

  • Brand content matches their Channel’s users
  • Live streaming has reached sufficient duration
  • It is selling knives, but also bringing knowledge expansion and emotional value through live streaming

Link: https://mp.weixin.qq.com/s/lvTH2sRJjenUJtv7POP1zw

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Exploring Possibilities: Assessing the Latest Advancements in China’s Industry

January 16, 2024

1.Maths professor recognised as top content creator by Bilibili

  • Mathematics professor Song Hao gains fame on China’s Bilibili platform, akin to YouTube.

  • He got 7.2 million subscribers and 140 million views on certain videos, but recognition as one of Bilibili’s Top 100 Channels of 2023 is attributed to his “Longest Viewing Time.”

  • Hao’s award reflects the highest cumulative hours of viewing since 2021, emphasizing Bilibili’s unique approach to honoring creators based on expertise, influence, and innovation.

  • Bilibili intentionally rewards creators with clear specialist content areas, aiming to distinguish itself from platforms with generic content such as Douyin.

LINK:

https://daoinsights.com/news/maths-professor-recognised-as-top-content-creator-by-bilibili/

https://mp.weixin.qq.com/s/p7Vacoa9aTscYRFNKD4bqw

 

2.China’s Gen Z wants ‘lazy health,’ budget lifestyle trends in 2024

Whether it is due to an intensive work schedule, geographical distance, or social isolation, China’s Gen Zers are experiencing a so-called “friendship recession.” Their shopping habits and hobbies have evolved in response to mounting social and economic pressures. Below are five of the key trending terms on the platform that capture Gen Z users’ mentality entering the new year.

 

  • Self-love (自恋浪漫主义):

Young Chinese are learning to embrace their flaws and live on their own terms.

  • Value-for-money lifestyle (性价比生活):

Chinese young consumers are adopting a more rational approach to their consumption.

  • Lazy health (懒系健康):

Young people are opting for low-cost and low-effort methods to maintain their well-being.

  • Stress-relief worship (释压崇拜):

Young workers have been relieving their stress by volunteering or meditating at temples.

  • Rebuilding neighborhoods (重构“多维”附近):

As Chinese youth experience isolation in urban environments, there’s a growing desire to seek connections within the community and build relationships with their neighborhood.

LINK: https://jingdaily.com/posts/china-gen-z-lifestyle-trends-soul-2024

 

3.Tsingtao brews up new ice cream sub-brand

  • The Chinese beer brewery Tsingtao has just dropped a beer-flavoured ice cream. At the helm of the product launch is Tsingtao World, China’s first beer museum situated in the company’s birthplace in Qingdao’s Old Town.

  • Tsingtao World has been developing beer-flavoured ice cream for 10 years and has even been selling it on-site for some time. Now they finally going to be rolled out nationwide under the new brand name Pi Ka Bing “啤咔冰”,

  • There are also a pair of sweet, fruity twists to the main ice cream flavours, like Original Beer with Vanilla and Buttermilk and White Beer with Cherry Blossom and White Peach.

LINK: https://daoinsights.com/news/tsingtao-brews-up-new-ice-cream-sub-brand/

4.Michelle Yeoh stars in a Chinese New Year short film for Lululemon

  • Academy Award-winning actress Michelle Yeoh joins eight Wing Chun dancers to herald the arrival of the Spring season in Lululemon’s short film, Be Spring.

  • The film celebrates the arrival of Spring through the concept of wellbeing, encouraging everyone to find their eternal spring in their everyday lives.

  • The 61-year-old star and the Wing Chun dancers are clad in Lululemon’s Lunar New Year capsule collection that draws inspiration from dragon scales, a timely nod to the year of the dragon.

  • This campaign gained great popularity on China’s social media like RED, where Lululemon surged on the top when searching for Michelle Yeoh.

  • This campaign also received waves of positive reactions from social media users, it shows lululemons focuses on Chinese kungfu culture.

LINK: https://cnalifestyle.channelnewsasia.com/style-beauty/michelle-yeoh-lululemon-chinese-new-year-382926

5.What is the ‘Metallic Girl’ fashion trend in China?

  • Metallic Girl (五金女孩) refers to women who adopt a metallic aesthetic, and in less than three weeks, this trend has garnered 2.2 billion views on Douyin and 22 million views on Xiaohongshu. It has also claimed the top spot in eight Douyin hot topic rankings so far.

  • Incorporating elements such as patent leather, glitter, sequins, glossy satin, golden eyeshadows, or anything with a metallic or shiny quality — Metallic Girl brings a touch of brightness to the normally dull and muted fall wardrobe, aiming to elevate both the outfit and the wearer’s mood.

  • What makes China’s Metallic Girl fashion trend distinctive is its origin; it’s not an organic phenomenon, but rather a trend manufactured by Douyin E-commerce to generate original content and attract more traffic to its platform.

LINK: https://jingdaily.com/posts/what-is-metallic-girl-fashion-trend-china

6.The total value of goods sold through WeChat’s video Channels nearly tripled year-on-year in 2023

  • The total value of goods sold through WeChat’s TikTok-like service nearly tripled year-on-year in 2023

  • the key figure was revealed at WeChat’s annual flagship event, but creator of the all-in-one app, Allen Zhang, was absent from the event again for three years and director-level executives also haven’t attend this year.

  • Tencent did not disclose absolute figures. Livestreaming e-commerce orders completed on Channels, WeChat’s in-app short video feature launched in 2020, increased by over 244%, the company said.

  • Tencent allowed content creators to charge viewers for watching certain videos last year, and has now expanded that to allow creators with at least 10,000 followers to set up members-only areas, where they post content only for paid subscribers.

LINK: https://www.yicai.com/news/101954484.html

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Revealing Opportunities: Analysing the Recent Progress in China’s Sector

January 8, 2024

1.Knowledge is power: 2023’s lessons from Douyin

  • Douyin, TikTok’s sister app in China, released a list of ‘hot words’ from their Douyin Knowledge community.

  • Douyin Knowledge is a community dedicated to educational and popular science content. This year, they compiled a list of 15 keywords that were most frequently asked, explained, and discussed on Douyin.

  • Some of these words are very science or sector-specific, while others have a wider appeal to people’s interests. The topics suggest that people want to learn more about these ideas.

    • City marketing and city-based marketing, ChatGPT and AI, Self-driving cars, Mixed reality, Co-brandings, Self-love…

Link: https://daoinsights.com/opinions/knowledge-is-power-what-people-learnt-on-douyin-in-2023/

 

2.China’s new beauty trend: Body care ‘Skinification’

  • Chinese consumers are no longer focusing just on facial skincare, but grooming themselves from head to toe. Body skincare has become a symbol of self-love for sophisticated young Chinese consumers.

  • From May 2022 to April 2023, the sales of body care products on Tmall and Taobao exceeded 7.2 billion (52 billion RMB). On lifestyle platform Xiaohongshu, searches for “body care” (身体护理) increased by 750 percent year on year in March this year.

  • Visible skin improvements are the priority. However, homegrown consumers also seek mental and physical wellness from their body care routines.

  • As a result, local C-beauty brands are upgrading their products’ functional and emotional value.

Link: https://jingdaily.com/posts/skinification-bodycare-china-beauty

 

3.China’s Gen Z ‘city walk’ phenomenon is good for brands

  • Fanhua, a TV series in China mainly discusses how the billionaire started his business career in Shanghai in the 80s.

  • Montagut’s brand was mentioned as the top clothing brand and regarded as a symbol of Wealth and Power.

Link:

https://www.douyin.com/video/7317597936349662483

https://www.163.com/dy/article/INHIKBK50552SQM1.html

 

4.The 2024 China core trend forecast

  • From the proliferation of K-pop to the internet culture leading the Y2K revival, Chinese consumers have taken a cue from global trends, as well as adding their own takes via the contribution of New Chinese style, or cartoon-influenced Kidulthood looks.

  • ABGhashtag in China has surged since 2020, amassing over 9.8 million posts on Xiaohongshu, and as Chinese international travel resumes, and with the rise of globalized and multicultural cultures via social media and in real life, the ABG trend can only continue to evolve in 2024. It will continue to see relevance given its association with women’s independence, worldliness and freedom of self-expression in the nation.

  • Kidulthood cartoon style (#元气卡通风), kidulthood as a continued means of escapism and form of respite, amid these uncertain times in China and the world.

  • Old money: 2023 saw the global return of old money style across, predict a continuation of the trend in both fast fashion and luxury

  • Yk2 China has come up with its own spin on the aughts, greater mixing and matching between retro and futuristic elements, consumers who channel Y2K in China seek respite from modern day life, needing moments of escapism via edgy, fun fashions.

Link: https://jingdaily.com/posts/the-2024-china-core-fashion-forecast

5.Red 2023 conclusion calendar

  • The Red summarizes the keywords and notes page views of each month in 2023, and tells users the key words of each month’s browsing through the form of a calendar

  • I suggest that GB use this format to preview some of the key events of 2024 to give users a comprehensive overview of the New Year’s plan

Link:
https://mp.weixin.qq.com/s/3CklN_ibfh5Ow4Ef13NSrQ

 

6.Douyin reported a 256% increase in gross merchandise volume (GMV) for local life services last year:

  • attributing the surge to its robust efforts in the local lifestyle sector, Douyin now hosts over 4.5 million offline merchants, encompassing restaurants and lifestyle activity providers, spanning across more than 370 Chinese cities.

  • This information was disclosed by Douyin on its official WeChat account on Wednesday.

  • Additionally, in 2023, transaction volume completed during livestreamings witnessed a remarkable 570% growth from the previous year

  • total sales generated from short videos saw an 83% increase compared to the prior year.

Link: https://mp.weixin.qq.com/s/Z1jCkk_JDyLc7V6pwIqHfw

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Discovering Possibilities: Assessing the Latest Advancements in China’s Industry

January 3, 2024

1.China’s Video Platforms Under Scrutiny Amid New Gov’t Campaign

  • The short video market in China has grown significantly; as of June, there were 1.02 billion online short video users, up 14.54 million from December 2022. 
  • Despite this expansion, the industry faces criticism for widespread dissemination of fabricated content. Content producers frequently create videos that cater to vulgar tastes or share sensationalist news in an effort to increase viewership and profits.
  • To address these concerns, Douyin, the Chinese version of TikTok, introduced measures in May requiring content creators to clearly label AI-generated content. This helps users distinguish between virtual and real content. 
  • Additionally, Weibo, the microblogging platform, initiated a trial of a “side note” function in September, similar to “community notes” on X (formerly Twitter). During this month-long campaign to counter inappropriate content and fake news, verified users can fact-check posts. 
  • Accounts or platforms found to be in violation face closure and penalties, as issued by the nation’s top internet watchdog.

LINK: https://mp.weixin.qq.com/s/CSDtfyeBj4SGDh37KGr46w

 

2.WeChat live shopping GMV hits 100 billion RMB

WeChat revealed on 11 December that WeChat’s shopping feature achieved 100 billion (13.9 billion USD) in gross merchandise volume this year.

Even with this remarkable number, sales of the specialized short video apps Douyin and Kuaishou, which are now the preferred online shopping destinations for many Chinese consumers, are still far below this amount. Douyin is expected to surpass Kuaishou’s sales of 800 million RMB (112.4 million USD) this year, with sales of 2 trillion RMB (281 billion USD).

Given that it has already developed a “pretty significant high-income and affluent customer base,” WeChat is now well-positioned to benefit from the expanding market for luxury live shopping. WeChat Channels can hopefully carve out a niche as the go-to destination for luxury live shopping, distinguishing itself from everyman apps Douyin and Kuaishou.

LINK: https://daoinsights.com/news/wechat-live-shopping-gmv-hits-100-billion/

 

 

3.China’s Gen Z ‘city walk’ phenomenon is good for brands

  • More than sixty percent of city walkers are wealthy, college-educated women in China’s first-tier cities between the ages of eighteen and thirty-five.
  • A growing number of lifestyle brands have already collaborated with regional influencers to produce themed city walks that are open to the public as part of their fan community.
  • To launch the brand’s newest coloring shade, Honey Light Gold, Schwarzkopf staged a “Color District” parade at Shanghai TX Huaihai Plaza. Taking advantage of the popularity of City Walk, the event brought together 10,000 spectators for the parade to celebrate bold styles and over 100 beauty KOLs.
  • Peco, a Chinese designer bag brand, adopted a playful approach with a “Dog Walk Show” on the streets of Shanghai to celebrate its ninth anniversary in late September. The brand styled nine models and dogs to stroll along the streets of Shanghai, with bag straps redesigned into leashes.
  • City walk’s resurgence is a uniquely contemporary Chinese phenomenon. The common thread uniting these city walk-related brand events is young people’s desire to get out more on the streets and live more in the moment.

 

 

 

 

 

 

LINK: https://jingdaily.com/posts/life-in-china-is-back-to-normal-so-why-are-foreign-tourists-skipping-the-country

 

4.Wechat account  test marketing content limit pop-up window

Users have been receiving relevant pop-up prompts in some WeChat account articles that contain marketing promotion information. These prompts indicate that the current content may contain unaudited third-party commercial marketing information, and users have the option to either continue reading the article or leave it.

Regarding this, a WeChat representative stated that “the pop-up window function is currently in the testing stage, and it is not a violation that will pop up; instead, the user will be repeatedly reminded and warned, and if the violation stays, the pop-up window will appear.”

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