Exploring Possibilities: Assessing China’s Latest Updates

April 8, 2024

1.Tmall Luxury Pavilion playbook: How brands find success in 2024

  • Despite market uncertainties, Tmall luxury consumers expressed a desire to increase their investment in luxury goods in the first half of 2024.
  • The majority of consumers on Tmall Luxury Pavilion comprise women born after 1995, who are willing to invest in luxury while strategically leveraging discounts and promotions.
  • With VICs demonstrating greater resilience in luxury spending, brands should focus on converting interested customers into loyal fans by providing personalized experiences across both online and offline channels.
  • Digitalization is not only about driving online sales, but also about promoting brand culture. This can be achieved by utilizing 3D and AR try-on features and creating immersive digital stores within the Tmall app.
  • While Tmall continues to be an important e-commerce platform for luxury brands, Douyin is starting to pose competition to the traditional marketplace. However, shopper preferences differ between the two.

LINK: https://jingdaily.com/posts/tmall-luxury-pavilion-janet-wang 

 

2. Douyin launches dedicated shopping platform

  • Douyin, has launched a new app focussed just on shopping. Douyin Mall will enable Douyin’s e-commerce team to establish its own distinct brand identity, effectively showcase its e-commerce functionalities and strengths, and expand into international consumer markets.
  • Following in the footsteps of Chinese e-commerce giants Alibaba, JD, and Pinduoduo, Douyin set “price advantage” as one of its strategic priorities for 2024, which will include funneling more traffic exposure towards low-priced products. 
  • Douyin users can access short video content from within the Mall app just as they can on the main app, but the video shooting and editing feature is absent. 

LINK: https://daoinsights.com/news/douyin-launches-dedicated-shopping-platform/

 

4.Top 3 findings from this year’s China Internet Audio and Video Convention

  • Shorts and livestreams continue to fuel consumption, including domestic tourism. A whopping 71.2% of users say they have purchased products after watching short videos or livestreams, and 40% agreed with the statement “short videos and livestreams have become my main consumption channel”.
  • The volume of microdramas online has doubled. 39.9% of internet users said they frequently watch microdramas and 31.9% said they have paid to watch microdrama content.
  • The fastest-growing viewership segment is rural. In 2023, the number of rural viewers accessing audio-visual content hit 320 million, representing around 67% of the total rural population and 6.8% growth on the previous year.

LINK: https://daoinsights.com/news/top-3-findings-from-this-years-china-internet-audio-and-video-convention/

 

5. How brands can tap the booming Chinese ‘old money style’

  • The “new Chinese style” fashion craze has exploded on Chinese social media over the past two years, with young generations mixing traditional culture and contemporary styling. 
  • The growing popularity of “Chinese old money style” not only offers a chance to preserve traditional Chinese crafts, but is also an opportunity for savvy fashion and lifestyle brands to elevate their designs for high-end consumers.
  • Like its “old money” counterpart in the West, the Chinese style symbolizes an appreciation of historical pedigree and refined taste (often referred to as “noble temperament” in China). While retaining some traditional design elements, the luxury of the style is mainly manifested in the use of traditional craftsmanship and textiles.
  • The Chinese government’s protection and promotion of the country’s intangible cultural heritage have helped raise awareness of traditional craftsmanship.

LINK: https://jingdaily.com/posts/how-brands-can-tap-the-booming-chinese-old-money-style

 

6. Vuitton develops bespoke trunks for Olympic medals and torches

  • Louis Vuitton has developed a series of bespoke trunks in which to carry and protect the medals and torches of this summer’s upcoming Paris 2024 Olympics and Paralympics.
  • The trunks will be associated with key Paris 2024 moments of celebration, such as the Olympic and Paralympic Torches Relays. The Torches Trunks and the Medals Trunks will be notably presented at the Champions Park.
  • The medals have been designed by Chaumet, the noted Paris jeweler that is another prestige mark within LVMH, the luxury conglomerate whose largest brand is Vuitton.
  • Besides Chaumet, LVMH-owned Berluti will attire the two entire French Olympic team at the opening ceremonies on July 26 and August 28.
  • Vuitton has enjoyed a long link with top-level international sporting competitions, creating the trunks for such prestige competitions as the America’s Cup, the Australian Open, Ballon d’Or, Davis Cup, FIFA World Cup, Grand Prix de Monaco, NBA Championship, Roland Garros, and the Rugby World Cup.

 

LINK: https://ww.fashionnetwork.com/news/Vuitton-develops-bespoke-trunks-for-olympic-medals-and-torches,1619016.html

 

7.Douyin Entertainment Music White Paper

Douyin released the White Paper on Entertainment Music, focusing on six sectors. It combined industry insights, model exploration and publicity strategies.

  • Film and TV dramas: Douyin has emerged as a critical platform for film and TV drama promotion. Quality films and TV dramas gain wider attention from Douyin
  • Innovative Reality shows: New variety shows will spotlight life, music, emotion, language, and E-sports to produce entertaining content.
  • Quality mini dramas: Douyin wants to make the content cover a wide range with deep insight, so these real-life stories could engage a diverse audience and resonate profoundly.
  • Celebrities: The scaled celebrity community engages with their active fans in a rational and friendly manner.
  • Various performance types: it merge live performances with interactive experiences online.
  • Music: Good music shines in Douyin and musicians also fulfill dreams there.

LINK: https://mp.weixin.qq.com/s/l9Mf-bdaw1brqmHYSjL44w

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Exploring Possibilities: Assessing China’s Latest Developments

April 8, 2024

1.What to expect from the upcoming Shanghai Fashion Week

  • In addition to featuring a wide range of fascinating performances, exhibitions, and forums, Shanghai Fashion Week also highlights Shanghai’s emerging fashion sector.
  • The Labelhood incubator has been expanding its global reach and expanding recently. As part of this year’s Chinese New Year activation, the organisation partnered with Harrods in London.
  • The prestigious French fashion brand Courrèges and luxury online retailer Mytheresa are teaming up to curate a one-of-a-kind exhibition called “The Legacy & Future of Courrèges: Reimagining Historical Codes.”
  • Sustainable fashion practices have received attention during Shanghai Fashion Week in recent years thanks to expert forums and exhibitions. 
  • With the help of Douyin, SHFW hopes to expand its audience this year by collaborating on digital projects like live broadcasts and digital fashion shows.

Nonetheless, drawing in foreign visitors continues to be a struggle. To ensure the country’s young designers and fashion events reach a worldwide audience, the city must consider encouraging a more tourist-friendly infrastructure and payment system.

Link: https://jingdaily.com/posts/what-to-expect-for-the-upcoming-shanghai-fashion-week

 

 

2.Why do young Chinese delight in collecting gold beans?

  • The younger generation in China has been displaying an increasing desire for this valuable yellow metal.
  • Particularly endorse “gold beans”. The pill-shaped bling costs between 400 and 600 RMB ($62.85 and $94.28) per unit and weighs only about one gramme. 
  • Online retailers are reporting monthly sales of over 10,000 units, demonstrating how quickly this kind of customer interest developed into a profitable industry.
  • The hashtag #GoldBeans has garnered more than 1.36 million views on China’s biggest lifestyle-sharing platform Xiaohongshu. Additionally, the platform has received over 20,000 notes on a variety of subjects. The most popular searches are for advice on how to transform their collected beans into decorative accessories and collection strategy.
  • Chow Tai Fook, the industry leader in China, to adapt its traditional offerings to tap into the golden wave. Efforts made by the brand so far include crossovers with youthful brands such as Coca-Cola and Disney.

Link: https://daoinsights.com/news/why-do-young-chinese-delight-in-collecting-gold-beans/

 

 

3.Dune’s ‘desert core’ look hits China

  • Since the release of the American science fiction films Dune: Part I in 2021 and Dune: Part II earlier this month, desert core has become more and more popular as a fashion trend.
  • Ideas for clothing have gained popularity all over the world. Examples include the full body suit from the movie Dune, which is worn in the open desert to retain body moisture, or the clothes worn by desert nomad tribes, which have a futuristic yet desolate look.
  • This aesthetic has transcended the confines of the screen, permeating into the real world as a newfound concept eagerly embraced by the fashion, cosmetics, and home furnishing industries.
  • Floating and body-contouring hooded dresses, crafted from silky or cotton fabrics and ranging in tones from brown to beige and military green, have emerged as favored styles among Chinese youth embracing the desert-core trend. These outfits are being shown off in deserts and on mountains, with young girls posting Dune-inspired pictures online.

Link: https://jingdaily.com/posts/dune-s-desert-core-look-hits-china 

 

 

4.Tmall creates a 3D personality test out of Shanghai’s streets

  • This month, to create “the world’s first real-life MBTI personality test,” the e-commerce site Tmall deftly blended City Walk with another widely recognised trend on the internet: MBTI personality types.
  • Between March 6th to 8th participants could create their own City Walk route by exploring personality-themed checkpoints along Shanghai’s trendy Anfu Road. Each checkpoint corresponds to a different dimension of the MBTI personality test and has several newly launched products from global brands to discover there. Online treats are also available for customers to enjoy. By searching “personality experience centre” on the Taobao app, shoppers can find exclusive discounted goodies tailored to each personality type.
  • A total of 38 brands, including the Chinese perfumery Cosmic Speculation and the American beverage container brand Stanley, launched new products as part of the CityWalk + MBTI event. This was in tandem with Tmall Little Black Box, the e-commerce site’s dedicated channel for product debuts, housed within the Taobao shopping app.

Link: https://daoinsights.com/news/tmall-turns-shanghai-streets-into-3d-personality-test/

 

 

5.The Trends of China’s Consumer Goods Market in 2024

The general consumer goods market in China will carry on the post-pandemic trend of growth and recovery. While new consumer categories like digital, green, and healthy consumption are emerging, the growth of traditional consumer markets is stabilising.

  • The term “dopamine economy” describes consumer goods or behaviours that have the potential to elevate consumers’ emotions. Customers typically want immediate satisfaction over the delayed satisfaction that comes from long-term planning.
  • More shrewd spending management: Customers are employing more shrewd tactics to get the best deals on goods and services in addition to saving money.
  • GenAI: Consumers are immersed in the convenience and creativity brought by digital technology, enjoying the surprising experience brought by GenAI. 
  • Consumer doubts about “environmental protection”: They will no longer pay for empty and false promises, purchase so-called “environmentally friendly” products
  • Social differentiation affects consumption: Once there is a dispute over the brand’s values, some consumers may choose to boycott the purchase of the brand’s products.
  • Health and wellness concepts: It advocates maintaining health through practical and intelligent methods

Link: https://mp.weixin.qq.com/s/Ig8eVv45N6TU3nIrHmTZvA

 

6.Baidu CEO touts ERNIE chatbot’s classical Chinese language ability, says related tasks would “confuse” GPT

  • The Tang dynasty poetry metre was used by Baidu co-founder Robin Li to illustrate ERNIE 4.0’s alleged superiority over OpenAI’s GPT-4 on Chinese language tasks. 
  • The CEO of Baidu stated in an interview that was aired on Chinese state television last week that the company’s most recent artificial intelligence chatbot demonstrated greater skill when given the assignment of writing poetry in the style of the intricate Qinyuanchun Tang dynasty scheme.
  • “If I asked GPT to compose a poem following the Qinyuanchun scheme, the tool would become totally confused,” Li said, “because it lacks the understanding of whether the first sentence should consist of four words or five.”

Link: https://technode.com/2024/03/12/baidu-ceo-touts-ernie-chatbots-classical-chinese-language-ability-says-related-tasks-would-confuse-gpt/

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Exploring Potential: Assessing China’s Latest Innovations in Landscape

February 7, 2024


1. Top 3 hottest experiential trends among China’s Gen Z

Here are the top picks from Xiaohongshu’s first-ever selection of “lifestyle inspirations”.

  • Attend night classes to pick up new skills.

Recent searches for “night school” have increased by an astounding 980% when compared to the same period last year, according to data from Dianping and Meituan. With over 8 million views and counting for the Xiaohongshu hashtag (#夜校), more inquisitive minds are probably going to follow in his footsteps.

  • Arrange to stay at a hotel by yourself and watch a tonne of TV.

This month’s most popular lifestyle inspiration hashtag (#厘在亦假) has received 35 million views.

  • Forget “old money” – embrace “no money style”

“no money style” invites people to exaggerate their lack of funds. This could mean wearing baggy, mismatched clothes (think taking out the bins or popping to the supermarket – the more ripped and stained the better) or simply wearing your favorite outfit on repeat. 

Link: https://daoinsights.com/opinions/top-3-hottest-experiential-trends-among-chinas-gen-z/

2. China and Singapore to allow mutual visa-free travel

From 9 February, CNY Eve, travellers with passports from either China or Singapore will be able to enter the reciprocal country visa-free and remain for 30 days. 

Within an hour of the announcement, searches for hotels and flights to Singapore increased 15 and 6 times, respectively, according to the travel booking website Fliggy. Singapore is now the fifth most popular place to go during the nine-day Chinese New Year holidays. 

Link: https://daoinsights.com/news/china-and-singapore-to-allow-mutual-visa-free-travel/

3. The best places to go for Chinese New Year in 2024

  • During CNY, there will be an estimated 9 billion domestic travels.
  • As per Ctrip, the most popular travel destinations are Indonesia, Malaysia, Singapore, Thailand, and Cambodia. 
  • While traditional Asian favourites include Hong Kong, Macau, Singapore, Thailand, and Japan, interest in emerging luxury hotspots like Dubai, Saudi Arabia, and Qatar is growing.
  • Millennials want experiences that are genuine and tailored to them; they want to engage with locals and become fully immersed in the culture.
  • The narratives and perceptions surrounding destinations are significantly shaped by KOL content shared on platforms such as Douyin and Xiaohongshu.

Link: https://jingdaily.com/posts/the-top-travel-destinations-for-chinese-new-year-2024

4. Gen Z unfiltered: Michael Kors peels back emotional layers of Chinese New Year

  • On January 31, Michael Kors premiered its 2024 Chinese New Year special short film, “Carry Your True Self,” 
  • The film takes a distinctive approach to conventional Lunar New Year ad shorts by employing a bold and incisive creative angle, capturing the inner emotional landscape of contemporary youth as they embark on their festival holidays.
  • As they prepare to reunite with family for the traditional festival, they unpack unnecessary burdens from their bags, shedding labels such as “aloofness,” “empty fame,” “busy individuals,” “emotional stability,” and “unnecessary obligations.” Choosing to liberate themselves from societal pressures, the protagonists opt for a more authentic and carefree return home.
  • In Michael Kors’ case, its Chinese New Year advertisement stands out for its genuine portrayal of the emotions young people experience during this traditional festival. Through the nuanced message of “Carry Your True Self,” the brand encourages a more relaxed approach to the holiday, which allows it to resonate with Chinese young generations.

Link: https://jingdaily.com/posts/inside-michael-kors-bold-chinese-new-year-narrative 

5. Why is the ‘mob wife’ fashion aesthetic gaining momentum?

  • From TikTok to the New York Times, the mob wife fashion aesthetic, that of opulence, extravagance and maximalist glamour, is gaining traction.
  • The aesthetic, made famous by the long-running crime series The Sopranos, often features bold statement pieces, including fur coats, high-end accessories, and ensembles that reflect wealth and status.
  • While the brashness of mob wife fashion stands in stark contrast to the prevailing trend of understated luxury on the runways, data analytics has substantiated its surge in popularity.
  • Ultimately, the trend resonates with those who appreciate the fusion of sophistication, drama, and a touch of rebellion in their fashion choices.

Link: https://fashionunited.com/news/fashion/why-is-the-mob-wife-fashion-aesthetic-gaining-momentum/2024012958106

6. TikTok faces large-scale content removal after major falling out with Universal Music Group

  • TikTok turned against its former cooperation partner Universal Music Group (UMG) overnight after the world’s largest music copyright owner threatened to remove all of the music it owns from the video-sharing platform, which lambasted UMG’s “self-serving actions” and characterized them as putting their interests above those of artists, songwriters, and fans. 
  • The dispute would reportedly also affect TikTok sibling Douyin, potentially causing both platforms to have to remove Universal songs from the huge number of videos using them as background music. The falling out with UMG may also lead to a similar response from other music companies.

Link: https://technode.com/2024/02/01/tiktok-faces-large-scale-content-removal-after-major-falling-out-with-universal-music-group/

7. In WeChat Channel, selling knives like this can break millions?

Knives are originally popular consumer goods with a strong and traditional atmosphere, but in the words of Wang Jinbo, the video anchor of “Zhang Xiaoquan Knife Flagship Store”, they collide with poetry, life insights, and English. It is this contrast that makes the live broadcast of this time-honored brand instantly become high-end.

With a full-time team of only 10 people, they quickly accumulated 600,000 followers and achieved sales of over one million yuan in the first week of broadcasting. On November 11, 2023, the number of viewers for the special session reached 1.4 million, and the single session sales exceeded one million yuan.

  • Brand content matches their Channel’s users
  • Live streaming has reached sufficient duration
  • It is selling knives, but also bringing knowledge expansion and emotional value through live streaming

Link: https://mp.weixin.qq.com/s/lvTH2sRJjenUJtv7POP1zw

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Exploring New Horizons: Uncovering the Latest Developments in China’s Market

October 23, 2023

1.Wechat Channel releases the “flash purchase” new function, only to specific categories opened

The Channel has unveiled the conditions for its “flash purchase” service, allowing retailers to facilitate online ordering during live broadcasts for specific users. To activate this feature, merchants must meet certain criteria related to their business category, qualifications, credit, product quality, and sales volume. The flash purchase products must be physical and described fully during live broadcasts, matching the invoice card and product information. Flash sale items can only be sold during live broadcasts, and the sale ends either when the broadcast concludes or when stock is depleted.

Merchants can create flash purchase orders for particular users, which are accessible only to those users. Multiple intended users can also be targeted with flash orders, but the same user can’t have duplicate orders and must create new ones after successful payment.

 

2.Bus rentals become this autumn’s hottest wedding trend

The usual Golden Week marriage boom came as expected this year, but so too did a fresh take on the traditional Chinese wedding custom of 接亲, or “picking up the bride”.

In a down-to-earth spin on the tradition, some young couples teamed up with local transport departments to create a bespoke “wedding bus” experience. In this trend, public buses decked out in DIY wedding decorations carry the wedding party to their venue, instead of the typical suite of austere luxury cars.

The top wedding bus post on the lifestyle-sharing platform Xiaohongshu, which garnered over 20,000 likes. 

With birth and marriage rates sinking lower and lower in China, state-led campaigns to encourage marriage and childrearing have become pervasive and transparent. Trends like wedding buses breathe new life into staid traditions and allow Gen Z and millennials to take ownership of these highly personal life decisions. 

LINK: https://daoinsights.com/news/bus-rentals-become-this-autumns-hottest-wedding-trend/

 

3.Is there a solution to China’s $81 billion ‘daigou’ gray market?

  • With young consumers having grown accustomed to purchasing from daigou, the market is growing at lightning speed. 
  • According to report, “The Daigou Index 2.0,” China’s gray market size is an estimated $81 billion (600 billion RMB), having expanded by over 40 percent since 2019.
  • Daigou can offer tax-free products, which are more affordable than purchases made within China. And even some brands don’t even have counters”.
  • Aspirational middle-class consumers are becoming more cautious with their spending. And as a result, they may prefer to buy products at a discount rate from daigou rather than purchasing directly from the brands.
  • In addition, Chinese Gen Z shoppers are keen on discovering and experimenting with new brands – gray market importers’ ability to access limited-edition or products unavailable in China has made the sector popular among young consumers.

https://jingdaily.com/is-there-a-solution-to-china-81-billion-daigou-gray-market/

 

4.WeChat Luxury Index 2023: How to Connect With 1.3 Billion Consumers?

  • WeChat has evolved into a vital platform for brands to engage and convert Chinese consumers, extending beyond mere communication.
  • WeChat’s various components, like Mini Program, Channels, WeCom, and Official Account, create a seamless customer journey loop. It has evolved into a primary direct-to-consumer (DTC) channel, offering services and information, challenging traditional websites. Brands can accompany customers from acquaintance to purchase, nurturing their private domains on WeChat.
  • WeChat’s open rates for articles have declined, partly due to muted notification settings for Service Accounts and follower disinterest.
  • Brands have adapted content strategies, pushing content less frequently but more focused on ROI.
  • Menu clicks and service-related behaviors have gained prominence, with over 55% of menu engagements being CRM-related.
  • Brands are redirecting efforts and investments to other WeChat assets, but Official Account content remains vital.
  • Brands capture more data through Mini Programs, with 85% of behavioral data collected from them, enhancing consumer profiles and WeChat strategies.

LINK: https://www.luxurysociety.com/en/articles/2023/10/wechat-luxury-index-2023-how-connect-13-billion-consumers

 

 

5. Coca-Cola teams up with Holiland for futuristic AI chocolate

  • Coca-Cola and bakery brand Holiland bring out a new flavour of Holiland’s popular ‘Dandelion Air Chocolate’ truffle.
  • This time they co-created with AI and named Y3000. On Weibo, China’s Twitter-like microblogging platform, ‘#可口可乐 好利来#‘ (#Cocacola Holiland) gained 27 million views, peaking at number 6 on the hot search list.  
  • This collaboration comes after the release of Coca-Cola’s Y3000 Zero Sugar Coke, an AI co-created soda of the future.
  • Holiland has been on a streak of crossovers including Hello Kitty and Rick & Morty. 
  • Now that AI is playing a bigger role in China’s digital economy, this co-branded chocolate feels like a natural next step for both parties.  

LINK: https://daoinsights.com/news/coca-cola-teams-up-with-holiland-for-futuristic-ai-chocolate/ 

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Unveiling Prospects: Delving into the Newest Advancements in China’s Market

October 9, 2023

 

1. Mainland Chinese tourists flock to Hong Kong for first post-Covid National Day holiday, but do not plan to stay long

 

  • Chinese tourists who were asked about their travel plans in the city said they would rely on travel articles posted on the Chinese social media and e-commerce platform Xiaohongshu, which is becoming more and more well-liked among young mainland Chinese people looking for interesting places to visit. 
  • A tourist referred to the impression she had of the city while scrolling through Xiaohongshu and said, “We are looking for a nostalgic feeling in Hong Kong.” 
  • Compared to pre-pandemic levels, travelers were considering shorter trips. Spending by visitors from the Mainland China had also decreased. 
  • The decline was attributed to both China’s economic slowdown and the Yuan’s depreciation, which is the country’s currency. He asserted that he thought spending would pick up once the Yuan gained strength.

LINK:https://hongkongfp.com/2023/10/01/mainland-chinese-tourists-flock-to-hong-kong-for-first-post-covid-national-day-holiday-but-do-not-plan-to-stay-long/

 

 

2. RED private message function“Sixintong”

 

 

A professional platform of XiaoHongshu called Sixintong offers features like welcome messages and automatic replies to greatly increase the brand’s marketing and operation efficiency in XiaoHongshu.

  • In order to encourage users to engage in deeper communication, it is possible to edit the relevant greeting so that it is automatically sent when a user sends a private message. Examples of this greeting include a basic introduction to the service or recent promotions and events. 
  • For some high-frequency basic private messages, we can set up menu to encourage users to click, such as phone calls, product inquiries, joining group chats, filling out forms, sending post links, and so on. 
  • Find potential customers in the comments section right away, actively seek out their needs, and help with conversion by doing so. 
  • The initial prerequisite is that there must have been more than 3,000 media purchases made overall over the previous 30 days.

LINK: https://www.niaogebiji.com/article-636629-1.html

3. How brands can best maximiae Chinese apps Xiaohongshu, Douyin, Weibo and Zhihu

 

 

  • Douyin

 

 

The platform with the most monthly active users (MAU) among the four is China’s TikTok Douyin, with 759 million. Short videos that are primarily intended for entertainment make up its content. The majority of internet users spend their free time there looking for both entertaining and educational content.

 

  • Xiaohongshu

 

Users on Xiahongshu are primarily drawn to articles about beauty and fashion. Small- and medium-sized KOLs, KOCs, and KOPs dominate the platform.

 

  • Weibo 

 

For news, announcements, product launches, celebrity endorsements, and apology posts, brands use the Chinese microblogging app Weibo as their official website. Weibo is used by many businesses when launching new products and collaborating with celebrities to gain traction because the platform attracts a sizable following of celebrity fans.

 

  • Zhihu

 

Zhihu is not a social media app like the aforementioned channels; rather, it is a Chinese translation of Yahoo! Answer. When they have questions or doubts about anything, from beauty tips to medical treatments, people look for reliable answers.

LINK:https://jingdaily.com/xiaohongshu-douyin-weibo-zhihu-how-can-brands-best-leverage-these-platforms/

 

4. From Jennie to Zendaya to Fan Bingbing: Chinese and global stars dominate Paris Fashion Week

 

 

  • With Hollywood heavyweights like Zendaya at Louis Vuitton, Pamela Anderson at Vivienne Westwood, Kylie Jenner at Schiaparelli, and Jennie Kim at Chanel all attending, Paris once again demonstrated how global celebrities are a vehicle for visibility across social media.  
  • Also making a splash was Chinese homegrown talent. Following her comeback to the spotlight, actress Fan Bingbing walked the Mugler runway alongside stars like Paris Hilton and Angela Bassett, while domestic babes Angelababy and Dilraba Dilmurat attended shows at Roger Vivier and Dior. 
  • The most effective marketing strategy a designer can use today is getting an A-list celebrity to support your brand, whether they are a member of the Kardashian-Jenner family or the internet’s current “it” person. And the metrics reflect that. 

LINK:https://jingdaily.com/jennie-zendaya-fan-bingbing-chinese-global-stars-paris-fashion-week/ 

 

 

5. China’s ‘Super Golden Week’ breaks records amid mounting economic challenges

 

  • Starting September 29, the eight-day ‘Super Golden Week’ is this year’s most popular holiday.
  • Over 2 billion people moved across regional boundaries in the nation, or 257 million people on average each day.
  • Thailand is expected to become the preferred destination for Chinese outbound tourists (partly due to its visa-free policy), followed closely by South Korea, Malaysia, Singapore, Australia, and the UK.
  • Apps like Fliggy, Ctrip, and Xiaohongshu make it simpler than ever for younger travelers to plan and book travel without using a traditional agent because they cater to their desire for authentic travel experiences.
  • As a way for young people to decompress, temples have also become very popular. 

LINK:https://jingdaily.com/china-super-golden-week-breaks-records-amid-mounting-economic-challenges/

 

 

6. The Daigou Index 2.0 The biggest threat to luxury in the next five years

 

  • The Daigou market in China is thought to be a problem worth $81 billion USD.  
  • Since 2019, the market’s growth is estimated to have exceeded 40%. Professionalization levels have increased, and more platforms have emerged to serve the expanding market.
  • Instead of your typical Chinese international student earning a little extra money on the side, a typical Daigou today is more than likely a large organization with significant purchasing power.  
  • But brands are not always cognizant of the scope and dynamics underlying this segment of the Chinese gray market.

LINK: https://mp.weixin.qq.com/s/YvJCarTqbyBjyZAN1Pv3mQ 

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Unlocking Opportunities: Exploring the Latest Developments in China’s Market

September 11, 2023

Tencent officially launched its large language model

  • Chinese tech giant Tencent officially launched its Hunyuan large language model at the company’s Global Digital Ecosystem Summit.
  • The move comes several months after fellow Chinese tech giants Alibaba and Baidu launched their own AI products.
  • The full stack self-developed Hunyuan LLM with over a hundred billion parameters is trained with 2 trillion tokens of pre-training data. It possesses strong capabilities in Chinese language comprehension, content creation, logical reasoning, and task execution.
  • In the future, the Hunyuan model will support Tencent Cloud’s MaaS (Model-as-a-Service), with customers able to directly access it through APIs and use it as a foundational model to develop applications for various industry scenarios, Tencent said.

LINK: https://www.jiemian.com/article/10057854.html

 

Publish without notification display in the homepage

  • When an article is posted, there will be two buttons, one to publish to all and one to publish without notification.
  • Publish without notification means that published content is not pushed to users. However, now the published content will be displayed on the home page of your WeChat account. The published article can also be forwarded to friends, friends in your circle, set for automatic replies, deleted, and so on.
  • Although, only fans can actively come to the home page to see the post article, if businesses publish frequently, it will end up making the home page look very busy. This then points to the need to be careful when using the post function in the future.

 

Xiaohongshu embarks on the era of “personal shoppers”, boosting social commerce

  • After the livestream momentum gained by the Chinese actress Dong Jie and subsequently KOL Zhang Xiaohui, Xiaohongshu now seeks to give influencers the official title of “personal shoppers”, stepping up efforts in social commerce.
  • The move closely follows the just concluded Red-commerce Partner Week 2023, which was hosted on August 24 in Shanghai. Touting the tagline “Entering the era of personal shoppers”, the event also marked the public debut of Xiaohongshu’s e-commerce division.
  • “Personal shoppers” would “play a crucial role in connecting merchants and consumers”. “The first things personal shoppers on Xiaohongshu need to work on is to understand the specific needs of their target audience, they are expected to direct other users to the products they are looking for.” As such, “personal shoppers” would act as upgraded KOLs, bringing together the content-focused “Community” and e-commerce ecosystems that are not yet well integrated on the platform.
  • This shows the ambition of Xiaohongshu in setting itself apart in the much-contested territory of e-commerce from existing experts such as Douyin (Chinese TikTok) and its rival Kuaishou by differentiating its approach to “influencing” consumers to that adopted by other social media platforms.
  • Such a practice also appears to be more persuasive and appealing to Xiaohongshu’s user demographics, which are economically satisfied and more knowledgeable in fields related to their interests.

LINK:https://daoinsights.com/news/xiaohongshu-embarks-on-the-era-of-personal-shoppers-boosting-social-commerce/

 

 

China Sets Filing Requirements for Smart Phone Applications

  • On 4 August 2023, the Ministry of Industry and Information Technology (MIIT) set a timeline to enforce the filing of mobile applications (APPs), in the published Notice on Carrying out the Filing of Mobile Internet Applications (Notice). 
  • APPs that are pre-installed on a smart phone or downloaded by users, should conduct filing through their network access service providers. For example, an APP hosted on Tencent Cloud’s cloud service should conduct filing through the Tencent Cloud portal. 
  • APPs based on API that users can use without installation, such as mini programs, quick apps, etc. should conduct filing through their distribution platform. For example, mini programs in WeChat should conduct filing through the WeChat portal. 
  • A foreign company that operates an App in China can register its Chinese subsidiary or representative office as the APP holder. Alternatively, it can enter into a cooperation agreement with a local partner.

LINK: https://mp.weixin.qq.com/s/w2xLVI75H4X59DRR5rODNA 

 

 

China’s newest viral collab: megabrands Luckin Coffee x Moutai join forces

  • Many young Chinese people are tasting their first cup of luxury liquor—Kweichow Moutai — at domestic café chain Luckin Coffee. The two beverage giants partnered up to co-create a new flavor of latte, Moutai Latte (酱香拿铁), which was released today. 
  • The collaboration was an instant hit, with long queues forming outside the 10,000-plus Luckin coffee shops distributed across China, and several related hashtags topping Weibo’s Hot List, each with over 100 million views. 
  • Through the partnership with Luckin Coffee, Moutai is using a fresh way to popularize its product’s taste and brand among China’s younger demographic. 
  • The collaboration seems to be a winning formula for both. The high-low partnership has tapped China’s guochao trend, offered surprise, delight, and nostalgia for consumers, and earned both brands new virality. 

LINK: https://jingdaily.com/luckin-coffee-moutai-collaboration/ 

 

 

‘Mom skincare’ —China’s maturing Gen X consumers give rise to new beauty opportunities

  • The cohort of 60-years-plus consumers could provide a new growth engine for skincare and personal care labels.
  • The options for mature skin are lacking, with many major local and global brands focusing on launching skincare lines for young women and men.
  • China’s Gen X consumers are big savers and users of high-end skincare labels. They have more knowledge about skincare and beauty than the preceding generation had.
  • Older consumers rank anti-aging effects as the top product function. However, hydration and moisturization also rank highly.
  • Brands have deployed celebrities in their 40s and 50s to endorse their skincare lines and promote their products on Weibo, Douyin, and Xiaohongshu. 

LINK: https://jingdaily.com/chinas-gen-x-saves-big-but-also-consumes-high-end-skincare/

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Delving into the Chinese Market: Recent Advancements

August 28, 2023

  1. As people spend less on real estate and more on travel, tourism in China to grow faster than its GDP

  • The tourism industry, hit hard during the pandemic, has emerged as a rare bright spot since the country reopened its border in December.
  • For the whole year, domestic tourist traffic is expected to reach an estimated 4.5 billion, roughly 76 per cent of the levels in 2019.
  • The surge in earnings was mostly attributed to domestic consumption, with overseas travel by Chinese tourists recovering only to 40 or 50 per cent as airline capacity hasn’t fully recovered (international airline seat capacity only recovered to around 37 per cent of pre-Covid levels by April this year).
  • Still, mainland China is the world’s largest outbound travel market, both in terms of the number of trips and total spending.
  • One of the most important [consumption] trends is that big-ticket and mid-market purchases are becoming more limited.
  • People are switching their spending habits from buying expensive products to paying for experience-type consumption.

Link: https://www.scmp.com/tech/big-tech/article/3232185/chinas-tourism-grow-faster-its-gdp-people-spend-less-property-more-travel-tongcheng-executive-says

 

  1. Xiaohongshu finds success with soft-sell approach, increases focus on livestreamed e-commerce: report

  • The number of brand merchants selling on Xiaohongshu more than doubled from March to May this year compared to a year earlier.
  • While safeguarding its community content ecosystem remains a priority, Xiaohongshu has kept a quiet eye on the evolving e-commerce arena in recent years. The platform had elevated livestreaming operations to a standalone division, a move that centralized the oversight of live streamed content and e-commerce activities.
  • Promoting purchases through high-quality posts and live streamed content seems to be a more fitting growth model for Xiaohongshu’s e-commerce effort.
  • Xiaohongshu places less emphasis on fan numbers when seeking hosts, but instead appreciates those with aesthetic sensibilities or professional capabilities in certain fields.

Link: https://technode.com/2023/08/23/xiaohongshu-finds-success-with-soft-sell-approach-increases-focus-on-livestreamed-e-commerce-report/

 

  1. Taobao to arm apparel retailers with AI technologies

  • Alibaba-owned e-commerce platform Taobao has unveiled two AI-powered tools: “AI-assisted outfit pairing” and “AI fitting room” designed for its apparel merchants. The announcement was made at the 2023 Taobao Fashion New Force Week Press Conference which was held in Hangzhou on 10 August.
  • On top of revealing the seven 2023 Autumn/Winter fashion trends, which are “Sweetheart Barbie Style, New Vintage, New Chinese Clothing, Fashionable Bookworm, Lightweight Outdoors, Street Dopamine, and Quiet Luxury Style”, Taobao also introduced three schemes that will aim to drive growth for retailers in the fashion clothing sector.

Link: https://daoinsights.com/news/taobao-to-arm-apparel-retailers-with-ai-technologies/

 

  1. Are love-themed shopping festivals losing their appeal in China?

  • Baidu search results show Qixi-related searches during the pre-festival run-up period declined to almost half of last year’s volume
  • Given Qixi’s importance in previous years, however, the major decline in searches remains significant. In 2022 , Qixi was the fourth “hottest” marketing festival.
  • When taken together with recent data from Valentine’s Day and 520 (May 20, “Internet Valentine’s Day”), the dip in Qixi buzz this year could indicate a larger decline in the popularity of the “romance economy” among Chinese consumers. 
  • It is too early to tell if this year’s figures indicate the beginning of a long-term shift in the importance of love-themed shopping festivals, though waning enthusiasm for shopping festivals certainly fits the post-pandemic phenomenon of sustained rational consumption.

Link: https://daoinsights.com/news/are-love-themed-shopping-festivals-losing-their-allure-in-china/

 

  1. Douyin: 2023 Travel Industry White Paper

  • Short video platform Douyin (the Chinese version of TikTok) released a report this June, looking at trends in travel content and users who are interested in travel, in the first three months of 2023
  • In the first three months of 2023, Douyin saw an increase in searches for travel-related content of more than 300%, compared to the same period one year earlier. The number of travel KOLs on the platform also increased significantly year on year
  • According to the report, 407 million Douyin users are interested in travel, a year-on-year increase of 13%. The majority are women, with millennials accounting for the largest demographic, followed closely by Gen-X. Previously, Douyin was known as a platform with a particularly high post-90s user base, so it’s interesting to see how broad the age range of users is now, as it relates to travel
  • Among the top 10 travel destinations by search volume in Q1 2023, the only one outside of China is Iceland

Link: https://dragontrail.com.cn/resources/blog/douyin-2023-travel-white-paper?mc_cid=a3698cb19a 

 

  1. Japan bets on WeChat to hook Chinese tourists

  • As Japan’s inbound tourism continues to fall short of pre-pandemic levels, the Japan National Tourism Organisation (JNTO) is seeking a new way to generate interest among its main group of visitors.
  • Japan launched a new mini-program called 观美日本(“Appreciate Beautiful Japan”) which functions as a mobile catalog of products and experiences available in Japan, displayed in a vertical feed with images as the focus, similar to an Instagram or Xiaohongshu feed.

Link: https://daoinsights.com/news/japan-bets-on-wechat-to-hook-chinese-tourists/ 

 

  1. An A to Z guide to China’s ‘core’ fashion trends

  • American retrocore, a distinctly American aesthetic has taken off in China, and it’s giving “popular kid on campus” vibes.
  • Asian baby girl, false eyelashes, dyed hair, tattoos, and rave clothing are the hallmarks of the ABG look. the aesthetic has grown into a global subtrend, with the hashtags “ABG girl” and “ABG makeup” (#ABG女孩 and #亚裔辣妹妆) on Xiaohongshu accumulating over 7.2 million views and 230 million views, respectively. 
  • Barbiecore, on Xiaohongshu, the hashtags “Barbie outfits” (#芭比穿搭) and “Barbie makeup” (#芭比妆) have 21 million and 10 million views, respectively. More here. 
  • Cleanfit, Similar to city boy, the cleanfit trend also relies on muted colors and minimalist designs. Dopamine dressing, As its name suggests, this trend is all about boosting one’s mood through bright, fun apparel. R
  • French girl, Chinese fashionistas fatigued by lockdowns or simply yearning to be transported to the city of love have turned to retro, floral dresses for comfort. 
  • New Chinese style, Chinese fashionistas are also putting their own aesthetic on the world stage, giving traditional cultural clothing a modern twist. 

Link: https://jingdaily.com/gen-z-core-fashion-trend-guide/ 

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Staying Up-to-Date with China’s Market: Updates and News

July 25, 2023

  1. Ctrip unveils an AI model that provides suggestions for tourism

  • Ctrip introduced a vertical AI large model designed for the tourism industry. The AI-driven model, called Xiecheng Wendao, allows users to ask Ctrip travel-related questions. The model is in its early stages and still requires a long process of iteration.”
  • Why it matters: To meet their unique needs, many businesses are modifying current large general models with information specific to their respective industries. As an example, Ctrip claimed that its specialized model, which filters 20 billion high-quality unstructured streams of tourism data along with its own structured real-time data and search algorithms, is based on an undisclosed general model.
  • Details: Ctrip’s AI model will offer recommendations on destinations, hotels, and sightseeing, the firm said at the Monday launch event, and also can offer real-time search results for flights and hotels.
  • In a variation on the race to develop artificial intelligence chatbots similar to ChatGPT, Chinese businesses are increasingly turning to sector-specific models. It seems safer for domestic companies to make use of the quickly-evolving technology, particularly in a nation that recently took a significant step to regulate generative AI content.

Link: https://technode.com/2023/07/18/chinese-travel-booking-site-ctrip-unveils-ai-model-offering-tourism-tips/

 

 

  1. Foreign credit cards are now accepted by WeChat Pay in China.

  • Tencent said that it now allows foreign tourists to link their international credit cards to its payment service WeChat Pay.
  • With the rise of digital payments in China, foreign visitors have sometimes encountered difficulty in the country as many shops and restaurants only accept digital payments. 
  • Tencent has published bilingual Chinese and English guidelines on how to add a card within its super app WeChat, with overseas card holders able to “pay like a local” via payment codes or scanning merchants’ QR codes
  • However, WeChat added that a 3% transaction fee will be charged when a single transaction amounts to RMB 200 or over.

Link:  https://mp.weixin.qq.com/s/Rm7rQBotG77SQmM6MMv75A

 

 

  1. The hottest summer trend in China? How Xiaohongshu made ‘jorts’ a thing

  • On June 29, lifestyle sharing platform Xiaohongshu launched a campaign to promote the over-the-knee jean shorts. 
  • #Jorts, which has over 520 million views on TikTok, is part of a larger “new vintage” style taking over China and the rest of the world. 
  • Xiaohongshu has over 80 official accounts that cover a range of topics which not only spotlight the hottest Gen Z happenings, but they also educate consumers on niche and emerging movements. 
  • Given these functions, Xiaohongshu is more than just a social media platform. It’s an information hub that keeps brands up-to-date and connected with young consumers.

Link:  https://jingdaily.com/xiaohongshu-jorts-china-fashion-trends/

 

 

  1. AI’s assistance in fashion design: Text-to-Design, Tommy Hilfiger, and AI Fashion Week

In this year’s Metaverse Fashion Week held in March, the American clothing brand Tommy Hilfiger hosted an AI design contest. The goal was to create a digital fashion item in the classic Hilfiger style.

 

  • AI Fashion Week 
    Events such as Maison Meta’s AI Fashion Week in New York have also turned the spotlight on the synergistic relationship between AI and fashion
  • Text-to-Design transforms the fashion industry
    Stitch Fix uses AI recommendation algorithms and data science to personalize clothing items based on a user’s preferences. With generative AI, advanced AI programs that are able to generate sophisticated content such as images, there’s the possibility of taking things one step further, to the product design level.
  • Leaks and limitations
    Generative AI for fashion design is showing promise, but challenges persist. One of those risks is leaks. Images uploaded to AI image generators are typically also added to the platform’s database, making leaks possible.

“In the end, the level of creativity and quality of the output will be determined by the skill of the individual. Image generation tools are still just that: a tool.

 

Link: https://jingdaily.com/artificial-intelligence-fashion-design-assistant-tommy-hilfiger-midjourney/

 

 

  1. What Should The Luxury Industry Expect From Post-Pandemic Chinese Travelers?

  • Outbound travel is expected to increase in 2023, boosting luxury spending in Europe, the United States, and the rest of Asia, while the lifting of COVID restrictions in China is set to fuel Chinese consumer confidence and stimulate the local market rebound.
  • The return of Chinese outbound travelers is facing obstacles, including limited seat capacity on international airlines, higher ticket prices, visa application backlogs, and concerns about a volatile social environment abroad, affecting their confidence to travel.
  • Despite the potential increase in luxury consumption abroad, the domestic luxury market in China is not expected to decline in the short term. Luxury brands have invested in expanding their store networks and have taken measures to reduce pricing gaps, leading to significant growth in mainland China’s luxury market. 
  • In this context, the progress made by luxury brands over the last three years cannot be understated: In China, nearly 50% of all luxury consumers in 2021 were first-time buyers.
  • However, luxury brands need to be agile and adapt to changing consumer expectations and preferences both inside and outside China, focusing on higher spending potential of Chinese travelers and catering to their expectations in terms of luxury purchase experience and digital services.

Link: https://www.luxurysociety.com/en/articles/2023/07/what-should-luxury-expect-post-pandemic-chinese-travellers 

 

 

  1. What is the latest ‘KOP marketing’ craze?

  • The emergence of Key Opinion Professionals (KOP) in content marketing is a new trend, where professionals with deep expertise in specific fields share professional content to influence user decisions.
  • Main characteristics of a KOP:
    • Have a high degree of education, such as the Ph.D. Kikuchi Tian Department of Chemistry at Tsinghua University, known as “Picket”
    • Rich  experience, such as bloggers who rely on science popularize and dismantling rumors 
    • Deep-cultivated original content in professional vertical fields such as health, technology, engineering, and humanities
    • In addition, KOP is not necessarily a specific person, but also an institutional blogger, such as @丁香Doctor This type of professional media sharing health knowledge.
  • KOP differs from Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) in that they focus on vertical, professional content, providing detailed analyses and comparisons of products and brands.

Link: https://mp.weixin.qq.com/s/m4trhMxKPqYrngn7VOtMdA 

 

 

  1. Can ‘Midsize Influencers’ Fix China’s Body Image Problem?

  • Many in China have reclaimed the term, weipang(midsized), confidently using it to set themselves apart from influencers with conventionally thin figures, and the hashtag ‘midsize outfit’ has accumulated over 7.8 billion views on Xiahongshu and over 38 billion views on Douyin (China’s TikTok).
  • In recent years, the body positivity movement has also gained some momentum in China, with brands like Neiwai pioneering inclusivity in their campaigns, plus-size models like Xu Ruoxin on the covers of high-profile fashion magazines, and rapper Chen Jinnan openly discussing body image in her songs.
  • A quick search on Douyin, (whose user base is mostly men, as opposed to Xiaohongshu where over 70% of the users are women) will reveal the term weipang is used by men to describe women with large breasts and booties, but thin waists and long legs.
  • On Douyin, weipang women are mistakenly identified with a ‘slim-thick’ body type rather than the diverse range of ‘midsize’ bodies displayed by influencers on Xiaohongshu, and many videos on the platform revolve around sexiness rather than fashion and style.
  • At the same time, douyin banned 22 big accounts with large following and aiming to ban more, deeming their content pornographic and vulgar.

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What’s new in China these days?

November 3, 2022

Top 3 private traffic platforms for merchants in China

 

WeChat, Alipay, and short video platforms like Douyin and Kuaishou have emerged as the most crucial platforms for Chinese merchants’ private traffic operations, claims a report from iResearch.

Because more than 80% of businesses believe the cost of private traffic has increased by 40%, conversion rate and leveraging public traffic have become the primary focus.

It is also becoming more common for private domain layouts to be multi-platform. Applets (mini-programs) are the standard configuration for private-domain businesses, and WeChat, Alipay, and short video platforms have emerged as the primary platforms for private-domain businesses.

Link: https://www.chinainternetwatch.com/35117/private-traffic-platforms/

 

Chinese Luxury Consumers Abroad: A Missed Opportunity?

 

Over the last five years, the number of Chinese people relocating overseas has increased due to economic and “living environment” factors, as well as, more recently, the mainland market lockdowns.

In major markets such as the United Kingdom, the United States, and France, overall search demand for the three categories is increasing by 23% on average.

Brands should also consider macro migration trends to markets such as the UAE, which, while currently serving a smaller audience pool, has seen an influx of Chinese expatriates in recent years and expects continued growth in these communities.

Fashion, watches and jewelry, and beauty are among the most popular categories.

Link: https://mp.weixin.qq.com/s/gxsFcc-HsmS182JKgz3O8Q   

 

Amazon Competitor Temu Ranks Third In App Downloads After A Month

 

Temu, a new e-commerce platform serving the North American market but owned by Chinese e-commerce giant Pinduoduo, launched just over a month ago.

Since then, it has expanded its merchandise range on its website and app to more than 100 categories of goods, including fashion, jewelry, health, and home supplies. 

Temu downloads in the App Store are steadily increasing due to a massive supply chain, extremely low prices, and a novel approach to wooing global shoppers. 

Link: https://jingdaily.com/temu-pinduoduo-app-store-downloads/   

 

Taobao officially resumed cooperation with Kuaishou chain

 

On October 28, Taobao alliance announced that merchants through Taobao alliance will be able to publish goods and service links in the Kuaishou live broadcast shopping cart, short video shopping cart, product details page, and other modules. 

It is expected to be fully restored by October 31 at 23:59:59 (in the event that some commodity categories and special commodities cannot be released, the Kuaishou platform’s access requirements will take precedence).

Merchants can also publish links to goods and services and generate transactions via the Taobao alliance, the Kuaishou live broadcast shopping cart, the short video shopping cart, the commodity details page, and other modules. 

Any charge adjustment must be made on the basis of the actual charges. Taobao alliance each charge standard, remaining unchanged from before.

 

JD will fully resume cooperation with Kuaishou external chain on October 29

 

Jingdong Union announced on October 28th that it would resume full cooperation with Kuaishou in the external supply chain. 

The grayscale testing of products is currently complete, and the trailer function of Jingdong goods in the Kuaishou broadcasting room will be gradually opened today, with full recovery expected on October 29th.

According to JD Union, the resumption of JD Union and Kuaishou cooperation means that Kuaishou users have more diverse consumption options and can experience the quality goods and services provided by JD in a more convenient manner.

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What’s new in e-commerce?

August 11, 2022

Why Experience, Story and Video Are Key Sales Drivers in Chinese Cross-Border Commerce

 

Tmall adopts a slower, more drawn-out strategy intended to entice customers with a wide variety of options, while Amazon places a premium on speed and convenience, with quick conversions and brief visits. Amazon is extremely quick in and quick out, and its search algorithm is built around helping you find the product you want as quickly as possible. 

Tmall is more concerned with presenting you with more brands, a wider variety, and as many different product images as it can. The goal of Tmall’s strategy, which is to interact with customers, is to do more than just make sales. China has essentially made shopping into a game in terms of e-commerce.

The app gives you the impression that you are there to experience something rather than to make a purchase while you are using it. Tmall does a great job of encouraging businesses to post more content, both user-generated and branded. Live Streaming and live videos have increased significantly.

https://www.retailtouchpoints.com/topics/digital-commerce/mobile-commerce/why-experience-story-and-video-are-key-sales-drivers-in-chinese-cross-border-commerce

 

Alibaba to scale up cross-border e-commerce activities

 

As domestic consumption on the mainland continues to decline, Alibaba Group Holding is stepping up efforts to expand its cross-border e-commerce operations through a new campaign with authorities in Hangzhou, the capital of eastern Zhejiang province. This initiative aims to support more Chinese exporters as they expand abroad.

Other Chinese cities have also made plans to increase the volume of international e-commerce, demonstrating a wider support for the recovery of the mainland’s economy.

Through its various subsidiaries, including the international Tmall and Taobao Marketplace operations, the Southeast Asian e-commerce platform Lazada, and the global retail site AliExpress, Alibaba has connections to the Hangzhou pilot zone.

https://finance.yahoo.com/news/alibaba-scale-cross-border-e-093000775.html

 

JD.com Launches Robotic Shops “ochama” in the Netherlands

 

Two robotic stores under the new brand name “ochama” were launched by JD.com, a leading supply chain-based technology and service provider, on January 10th, 2022, in the Netherlands. Additional locations will be added soon. The new store model introduces a previously unheard-of shopping format that combines home delivery service, pick-up shops where robots prepare the packages, and online ordering.

JD.com has never before had a physical retail location in Europe. Ochama, which combines “omni-channel” and “amazing,” is the first Dutch omni-channel retailer to provide both food and non-food items in a single shopping app.

Through ochama’s App, where a full range of A-brand products are offered covering fresh & packaged food, home appliances, beauty, maternal and child products, fashion, home furnishings, and more, customers can conveniently order products online using the omni-channel model.

https://jdcorporateblog.com/jd-com-launches-robotic-shops-ochama-in-the-netherlands/

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