1. Top 3 hottest experiential trends among China’s Gen Z Here are the top picks from Xiaohongshu’s first-ever selection of “lifestyle inspirations”. Recent searches for “night school” have increased by […]
luxury
Case Study: Grand Hyatt (APAC Wedding Planning Campaign)
ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by […]