Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing. As the 14th Double 11 came to a close, China’s consumers were feeling down, and […]
luxury brands
What is Chinese market upto
China NFT and metaverse marketing requires Tiffany, other global luxury brands, to tread lightly and be creative Brands must respect China’s ban on trading in cryptocurrencies and NFTs while attempting […]
China’s Gen Z As Luxury Consumers
From Balenciaga to Gucci and Louis Vuitton, the Chinese market has become the most crucial driver of growth for European luxury brands. Nothing is more important for success in the […]
Your Weekly China Roundup
Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by […]