All WeChat content creators and marketing managers will agree that getting organic views under their articles is getting tougher year by year. In the highly-saturated space as WeChat is, ads […]
KOL
Chinese market trends
Tencent Accelerates the Development of its One-Stop Live Shopping Platform, Will it be Able to Compete with Douyin? The launch of Tencent’s WeChat Channels Store on July 21 increased the […]
5 Reasons to Leverage RED/Xiaohongshu and How to Set Up an Account?
China is one of the world’s largest e-commerce markets, with a myriad of marketplaces to choose from. Taobao, Tmall, JD, and Pinduoduo have drawn millions of shoppers to become frequent […]
The Idol Economy in China; Who are KOLs and KOCs?
Idolising stars and celebrity worship has become an increasingly important part of modern Chinese culture. Chinese Gen Z’s are continuously engaged with internet information as a result of growing up […]