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China Marketing Strategy: One Size Doesn’t Fit All

China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it.  Entering the Chinese market is […]

Posted on June 16, 2022 by The WeChat Agency Continue reading
AkzoNobel China

Case Study: AkzoNobel (B2B Management)

WHAT IS AKZONOBEL? International Marine Coating is the flagship trademark of AkzoNobel’s Marine & Protective Coatings division, which employs over 5,500 people in over 60 countries. THE SCOPE OF WORK […]

Posted on June 14, 2022June 14, 2022 by The WeChat Agency Continue reading

China’s Personal Information Law

On August 20, 2021, the Standing Committee of the National People’s Congress passed the Personal Information Protection Law (PIPL), which became effective on November 1, 2021.  Since its first version was […]

Posted on April 14, 2022December 8, 2022 by The WeChat Agency Continue reading

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