Xiaohongshu’s registers new trademark ‘Laohongshu’, eyeing Chinese elders Xiaohongshu is now focusing on the elderly in China, a profitable customer segment that is mostly untapped. More lately, elder generations have […]
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This Week’s Highlights in China
China announces breakthrough in 6G mobile technology A huge milestone in “world’s fastest” real-time wireless transmission has been announced by a high-tech institute: The maximum transmission speed might be up […]
Weekly China Review
Baidu unveils China’s first metaverse platform ‘Xi Rang’ Users can create avatars, connect with other players, and explore the virtual world of XiRang using Baidu’s new metaverse platform. It is […]
This Week’s China Roundup
Insights Report – Leverage China GenZ Consumption Behavior How can Marketers use these trends? Social: Brands must broaden their brand influence to fulfil the needs of young people who enjoy […]
This Week’s China Roundup
Weibo MAU grew to 573 million in Q3 2021 Monthly active users (“MAUs”) on Weibo totalled 573 million in September 2021, an increase of 62 million people year over year. […]
China Roundup This Week
What can Europe learn from China’s live e-commerce boom? Consumers in the United Kingdom, Spain, France, and Poland expressed interest in live e-commerce for online shopping, with 70% expressing interest. […]
This Week’s China Learning
2021 Beauty Industry White Paper Although this white paper focuses on China’s cosmetics industry, many of the conclusions are applicable to China’s other industries. Main takeaways: A content-focused strategy is […]
Weekly China Insights
WeChat Launches Easy Mode for Elderly The older generation, even though relatively mobile-savvy, faces a lot of challenges when it comes to mobile services, especially those related to COVID-19. By […]
This Week In China
TikTok limits younger users to 40 minutes a day in China Following the stepped up efforts to protect minors from the internet’s risks by the Chinese Government, TikTok created a […]
Your China Digital Weekly Update
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers Bilibili is favoured by millennials and Gen Zers, who together account for 81% of the platform’s user base. The […]