In the last decade, Christmas has settled as an important event for brands in China. Of course, it is not as large as traditional Chinese holidays or e-commerce festivals, but […]
chinese brands
What’s going on in China?
Sephora: The French retailer primed to be a digital powerhouse for C-Beauty Five of the newest beauty trends that makeup companies should be on the lookout for in order […]
Chinese Market Updates
Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing. As the 14th Double 11 came to a close, China’s consumers were feeling down, and […]
What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?
We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]
What’s new in China these days?
Top 3 private traffic platforms for merchants in China WeChat, Alipay, and short video platforms like Douyin and Kuaishou have emerged as the most crucial platforms for Chinese merchants’ […]
China Marketing Strategy: One Size Doesn’t Fit All
China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]