Whether your business is selling lipsticks, chicken wings, or museum tours, the topic of how to reach more new people – more customers – comes up in every marketing meeting, […]
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WeChat for Beauty/ Makeup Sector
Thanks to rising disposable incomes in urban areas, consumers in China are increasingly interested in health and beauty products such as cosmetics, perfumes, fashion accessories, and vitamin supplements. The Chinese […]
This Week’s China Learning
2021 Beauty Industry White Paper Although this white paper focuses on China’s cosmetics industry, many of the conclusions are applicable to China’s other industries. Main takeaways: A content-focused strategy is […]
Podcasts in China
Despite the fact that podcasting has been around for almost two decades in the United States, with more than 41% of adults aged 18 and above listening to a podcast […]
The Idol Economy in China; Who are KOLs and KOCs?
Idolising stars and celebrity worship has become an increasingly important part of modern Chinese culture. Chinese Gen Z’s are continuously engaged with internet information as a result of growing up […]
WeChat for Education Sector
With the growing competition in the foreign education market, education brands are looking for new ways to attract Chinese students, such as incorporating e-learning courses, offering home and distance learning, […]
WeChat for Travel Sector
Everyone who has ventured into Chinese marketing knows that WeChat, the mobile app and social media platform with over one billion monthly active users, is the place to be. WeChat […]
What Are the Most Important E-commerce Festivals in China?
China is not just the world’s most populous country, but it also has the most internet users. And with about one billion online shoppers, the country has the world’s largest […]
This Week In China
TikTok limits younger users to 40 minutes a day in China Following the stepped up efforts to protect minors from the internet’s risks by the Chinese Government, TikTok created a […]
Weibo and it’s Status in 2021
Globally, the number of people using social networking sites is constantly rising without an end in sight. By the end of 2021, there will be over 3 billion people using […]