Tencent officially launched its large language model Chinese tech giant Tencent officially launched its Hunyuan large language model at the company’s Global Digital Ecosystem Summit. The move comes several months […]
china marketing
Delving into the Chinese Market: Recent Advancements
As people spend less on real estate and more on travel, tourism in China to grow faster than its GDP The tourism industry, hit hard during the pandemic, has emerged […]
From Gurus to Game-Changers: Embracing Key Opinion Professionals in Content Marketing
Influencer marketing is one of the pillars of communication strategies for all brands wishing to make their footprint in China. These influencers referred in China as KOLs, or Key Opinion […]
Exploring China’s Market: The Latest Updates
1. LinkedIn announced its decision to discontinue InCareer in China: Effective August 9, the decision was attributed to the fierce competition and challenging macroeconomic climate in the Chinese market, the […]
Latest News on China’s Market
1. Estée Lauder taps Asia’s male beauty market with Manchester United partnership Beauty and skincare giant Estée Lauder has inked an exclusive partnership deal with Manchester United in hopes of […]
Unleashing the Pulse of China’s Market: Updates and Breaking News.
JD launches vertical AI model, targets retail, finance and education sectors: Context: Beijing currently is home to approximately half of the more than 80 large models available in China […]
China Marketing Strategy: One Size Doesn’t Fit All
China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]
Case Study: AkzoNobel (B2B Management)
WHAT IS AKZONOBEL? International Marine Coating is the flagship trademark of AkzoNobel’s Marine & Protective Coatings division, which employs over 5,500 people in over 60 countries. THE SCOPE OF WORK […]
Case Study: Grand Hyatt (APAC Wedding Planning Campaign)
ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]
Latest China News
Chinese Consumers are Comfortable Sharing their Data Compared to Consumers in Other Markets Between 2017 and 2021, China’s loyalty programme market grew at a 13.7% annual rate to $15.7 billion. […]