China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]
china marketing
Case Study: AkzoNobel (B2B Management)
WHAT IS AKZONOBEL? International Marine Coating is the flagship trademark of AkzoNobel’s Marine & Protective Coatings division, which employs over 5,500 people in over 60 countries. THE SCOPE OF WORK […]
Case Study: Grand Hyatt (APAC Wedding Planning Campaign)
ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]
Latest China News
Chinese Consumers are Comfortable Sharing their Data Compared to Consumers in Other Markets Between 2017 and 2021, China’s loyalty programme market grew at a 13.7% annual rate to $15.7 billion. […]
China Weekly News Roundup
Elon Musk Praises the WeChat Model As He Discusses Plans for Twitter Elon Musk praised WeChat as “really an excellent app” and labelled it “a good model” “We don’t have […]
Advertising on RED/XiaoHongshu
Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous […]
Cross Border E-Commerce in China
China’s cross-border e-commerce has drastically matured in recent years. Thanks to the steady increase in industry size, greater integration of supply chain processes, progressive transition to more refined operation, and […]
What is Zhihu? And 4 key benefits of using it.
WeChat, Weibo, and Douyin are almost certainly the first platforms that come to mind when it comes to social media marketing in China. While Zhihu may not be as well-known […]