China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]
business
WeChat for B2B Sector
We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]
Weibo and it’s Status in 2021
Globally, the number of people using social networking sites is constantly rising without an end in sight. By the end of 2021, there will be over 3 billion people using […]
What is Bilbili and Why Brands Must Consider it When targeting Gen Z
When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
WeChat Payments for Overseas Companies
WeChat, a social networking platform developed by Chinese internet giant Tencent, is the most popular platform in China, with over 1.2 billion active users. It provides a once-in-a-lifetime opportunity to […]
How to Use WeChat for Business
Introduction If you’re here, you’re probably a business owner or someone in marketing. In order to understand how to leverage WeChat for your business, you must know a few things […]