China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]
Business in china
Case Study: Grand Hyatt (APAC Wedding Planning Campaign)
ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]
Case Study: Montagut (Digital Content & China Social Media Management)
WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]
Latest China News
Chinese Consumers are Comfortable Sharing their Data Compared to Consumers in Other Markets Between 2017 and 2021, China’s loyalty programme market grew at a 13.7% annual rate to $15.7 billion. […]
A Recap of the Latest China Updates
Meet Poizon (Dewu), China’s Latest E-commerce Platform What it is? Poizon is a full-fledged fashion marketplace that sells authentic designer and premium brand sneakers, garments, bags, watches, and accessories, […]
Advertising on RED/XiaoHongshu
Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous […]
5 Reasons to Leverage RED/Xiaohongshu and How to Set Up an Account?
China is one of the world’s largest e-commerce markets, with a myriad of marketplaces to choose from. Taobao, Tmall, JD, and Pinduoduo have drawn millions of shoppers to become frequent […]
China’s Latest Updates
China’s first virtual magazine: a read in the Metaverse Huasheng Media and Alimama have joined the newest Metaverse campaign in China. On February 9th, the two partners released MO Magazine, […]
Weekly Learnings From China
China introduces state-backed NFT platform unlinked to cryptocurrencies China’s state-backed Blockchain Services Network (BSN) has announced the soft launch of a nationwide infrastructure to support Chinese non-fungible tokens (NFTs), marking […]
Cross Border E-Commerce in China
China’s cross-border e-commerce has drastically matured in recent years. Thanks to the steady increase in industry size, greater integration of supply chain processes, progressive transition to more refined operation, and […]