Tencent’s WeChat Debuts in 618 Shopping Festival with Big Bet on Live-Streaming Ecommerce Despite Slowing Economy WeChat, a product of Tencent, has for the first time introduced its own 618 […]
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What’s New in China?
Consumers in China Shift Focus from Instant Gratification to Longer-term Value Consumers in China have entered a new era characterised by increased sophistication and prudence, a commitment to sustainability, and […]
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Chinese Consumers are Comfortable Sharing their Data Compared to Consumers in Other Markets Between 2017 and 2021, China’s loyalty programme market grew at a 13.7% annual rate to $15.7 billion. […]