China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]
b2b china marketing
Case Study: AkzoNobel (B2B Management)
WHAT IS AKZONOBEL? International Marine Coating is the flagship trademark of AkzoNobel’s Marine & Protective Coatings division, which employs over 5,500 people in over 60 countries. THE SCOPE OF WORK […]