1. Honey badgers and iPad kids: Experts weigh in on Gen Alpha Generation Alpha, born between 2010 and 2024; is a demographic that is predicted to be the biggest in […]
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Discovering Possibilities: Assessing the Latest Advancements in China’s Industry
1.China’s Video Platforms Under Scrutiny Amid New Gov’t Campaign The short video market in China has grown significantly; as of June, there were 1.02 billion online short video users, up […]
Revealing Potential: Assessing the Latest Advances in China’s Industry
1.WeChat added recommended attention traffic entry Addition of traffic entry to the WeChat account homepage. After selecting “follow account,” the account of “other followers also like” will appear, asking how […]
Unlocking Opportunities: Exploring the Latest Developments in China’s Market
Tencent officially launched its large language model Chinese tech giant Tencent officially launched its Hunyuan large language model at the company’s Global Digital Ecosystem Summit. The move comes several months […]
From Gurus to Game-Changers: Embracing Key Opinion Professionals in Content Marketing
Influencer marketing is one of the pillars of communication strategies for all brands wishing to make their footprint in China. These influencers referred in China as KOLs, or Key Opinion […]
International official WeChat account vs local WeChat official account
Opening an official account can be a daunting task for companies, especially those based overseas. Until a few years, it wasn’t possible for foreign entities to register their official WeChat […]
WeChat Menu Basics: Introduction for Brands
What is WeChat Menu? Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use […]
Advertising on RED/XiaoHongshu
Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous […]
5 Reasons to Leverage RED/Xiaohongshu and How to Set Up an Account?
China is one of the world’s largest e-commerce markets, with a myriad of marketplaces to choose from. Taobao, Tmall, JD, and Pinduoduo have drawn millions of shoppers to become frequent […]
Montagut in Collaboration With KRDS Invited Fans To Winter Wonderland
The Christmas Wonderland campaign was one of several campaign collaborations with Montagut on the Chinese market in the last 3 years thanks to a continuous retainer partnership. Christmas in Mainland […]