WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]
advertising in china
Digital Strategy Case Study : GIC Singapore Sovereign Fund
WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]
What’s New in China This Week?
What a Buzzword Reveals About Chinese Tech’s Urban Bias By increasing the frequency of notifications and advertising lurid or scandalous content outside of large cities, internet providers appear to be […]
Latest China News
Chinese Consumers are Comfortable Sharing their Data Compared to Consumers in Other Markets Between 2017 and 2021, China’s loyalty programme market grew at a 13.7% annual rate to $15.7 billion. […]
China Weekly News Roundup
Elon Musk Praises the WeChat Model As He Discusses Plans for Twitter Elon Musk praised WeChat as “really an excellent app” and labelled it “a good model” “We don’t have […]
What’s New in China This Week?
Private Traffic = Fake Friends Shilling Lipstick: Welcome to WeChat’s Hottest Sales Trend Thousands of Chinese firms are utilising WeChat to profit from a marketing trend that has swept the […]
China Learnings This Week
Short Video Platforms to Deal with Stricter Rating Measures Problems with fan circles, such as irrational fan support among young fans, have become a cause of concern for Chinese politicians. […]
WeChat Menu Basics: Introduction for Brands
What is WeChat Menu? Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use […]
What Is Dewu?
You probably hear a lot about RED, one of the biggest UGC (User Generated Content) platforms in China. Well, there is another one that is super popular among Chinese millennials […]
The Week’s Update In China
Alibaba goes after JD’s direct retail model with new e-commerce app: It is establishing a new online platform that will follow the direct sales strategy of rival JD’s. Maoxiang, the […]