Grand Hyatt China

Case Study: Grand Hyatt (APAC Wedding Planning Campaign)


Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. It operates over 1,100 hotels and all-inclusive resorts across 69 countries on six continents.

Grand Hyatt China Baidu
Grand Hyatt – Baidu Ads


Grand Hyatt wanted to raise awareness for its new wedding offering and get the target audience to visualize how their special day can be spectacular in order to generate leads.

We created an APAC campaign across 12 markets, 5 languages, 6 social media platforms,+200 Creative posts and 2 dedicated websites with a mobile-first approach and a SalesForce integration:
• One for China (H5 – WeChat Compatible)
• One for the rest of APAC

Grand Hyatt - Wedding Planning Dedicated Website
Grand Hyatt – Wedding Planning Dedicated Website
Grand Hyatt - Wedding China
Grand Hyatt – Static Content Brought to Life With Romantic Animations

Our approach was to give the audience an immersive digital experience by building visibility on social & digital platforms and drive users to a visual-led-content website where they could curate content to design their wedding dream and even apply dedicated filters to their photos.


Dear KRDS Team,
I want to thank all of you for your hard work and dedication to this project and the campaign. It was a long and fruitful process and completely worth it. It was definitely a successful campaign, and the learnings will only help us improve and optimize as we evolve the wedding and events digital campaigns at Hyatt.

Social Media – Hyatt Asia Pacific

If you wish to know more about APAC campaigns and various options, please contact our team. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. For additional information, please contact at