KRDS - A CHINA DIGITAL EXPERT WITH A GLOBAL PRESENCE

KRDS has been helping global brands reach out and engage their target audience online in China since 2011.

We are an end-to-end digital marketing agency, from WeChat account setup to development of eShop Mini Program, in-store activations and social media management on RED (Xiaohongshu), Douyin (TikTok), Weibo, Toutiao. We have executed over 1,000 digital projects for more than 150 clients in China.

Beyond its offices in Shanghai and Hong Kong, KRDS also has offices in Singapore, India, Dubai and Paris and has a staff of over 110 people.




YOUR CHINA-DEDICATED TEAM

BRICE LE GUEN – GREATER CHINA DIRECTOR

 

Experience: Agency Director established in Asia for 9 years with expertise in web-based technologies.

 

Currently Managing our offices in Shanghai and Hong Kong.

 

As the Greater China Director at KRDS, he oversees China projects for our clients worldwide, such as hospitality, travel retail, insurance and banking in all aspects of marketing, consulting, digital project and team management.

 

Clients include L’Oréal, Disneyland, Grand Hyatt, Prudential, Cigna Life Insurance, Sennheiser, Hong Kong Tourism Board, Galeries Lafayette, vivo.

MIRIAM DABROWA – CHINA HEAD OF STRATEGY

 

Experience: China marketing expert established in the country for 11 years.

 

Currently providing the best-fit Chinese social media strategies to support international brands to enter the Chinese market.

 

She has a holistic, firsthand experience across different sectors and channels, as well as a unique overview of both international and Chinese social media, hence serving as a liaison between these two ecosystems. 

 

Clients include Yves Saint Laurent, BNP Paribas, Singapore Post, TCL, Acer, Sony, Kipling, Intel CMA CGM.

KAY FAN – ACCOUNT MANAGER (EUROPE)

 

Experience: Chinese Account Manager now based in France supporting Europe & U.S located brands and their foreign stakeholders on the China market for 6 years.

Currently handling clients and projects in the strategy scope and daily communication.

Kay has an extensive experience from hands-on creative execution and media buying, to managing digital campaigns and O2O activations.

She also coordinates with our technical team to develop digital experiences such as H5 micro-sites, Mini Programs, and AR experiences.

Clients include Singapore Post, Galeries Lafayette, Montagut, AkzoNobel, Singapore Sovereign Fund GIC, Havas Media, Groz Beckert.

SUKI LI – ACCOUNT MANAGER (ASIA)

 

Experience: Chinese native with over 5 years of experience in China’s and Western’s digital industries. She is handling projects in the creative scope.

 

Currently focusing on developing digital content strategy with a strong focus on social media for foreign brands on the China market.

 

Proactive and vibrant digital marketing professional specializing in crafting and executing effective and creative campaigns to engage audiences.

 

Clients include Yves Saint Laurent, Galeries Lafayette, Montagut, AkzoNobel, Candela Medical, Yidan Prize Foundation (Tencent co-founder’s NGO).

CHANGJUN XU – COMMUNITY MANAGER

 

Experience: Over 6 years of experience in China’s digital industry.

 

Currently handling communications for brands on various online Chinese platforms.

 

Changjun is always actively researching trends and hot topics in China — by engaging with the latest industry developments of our clients, making foreign brands better able to connect with relevant Chinese audiences and provide them with the most updated resources and best practices.

 

Clients include Total, IKEA, Pampers, Hamilton, Biotherm, BNP Paribas, Montagut, AkzoNobel, Groz-Beckert.

FEI WANG – SOCIAL MEDIA MANAGER

 

Experience: 8 years of PR management and copywriting experience in the Chinese market.

Currently specialising in WeChat and Weibo copywriting.

She enjoys using mediums like visuals and words to tell stories. As a native speaker in mandarin, she enjoys turning creative ideas into words.

Clients include Montagut, BNP Paribas, Total, Atout France, Club Med.

 

SKYLER GAO – SENIOR COPYWRITER

 

Experience: 7 years of experience in the Chinese market.

 

Currently helping international brands in their communication on China’s social media platforms.

 

She is a copywriting strategist who is enthusiastic about connecting consumers through compelling content.

 

Clients include Shilla Duty Free Singapore, Mont Blanc, Franke, BNP Paribas, Montagut, Piper-Heidsieck.

READY TO START ?

99 Tianzhou Road, Xuhui District, Shanghai, P.R. China

46 South Bridge Road, #02-02, Kingly Building, Singapore – 058679

2005, 20/F, Trade Center Bulding, 135 Bonham Strand, Sheung Wan, Hong Kong

24 Rue du Rocher, 75008 Paris, France

Delhi: No. 216, 2nd Floor, Vipul Agora, MG Road, Gurgaon -122001

Mumbai: KRDS Software Development India Pvt. Ltd. 709 E-Wing,, New Link Rd, Andheri West, Mumbai, Maharashtra 400057, India

Chennai: International Tech Park, 4th Floor, Pinnacle Building, Ascendas, Taramani, Chennai 600113