LifeProof, well renowned for its consumer electronic accessories wanted to boost its Chinese social media presence. Thus, LifeProof has recruited Social & Mobile Agency, KRDS Shanghai as its new social media agency in charge of WeChat and Sina Weibo.
LifeProof is a reputable US company, that designs, manufactures and markets cases that protect smartphone and tablet functionality and condition from water, snow, dirt, and shock. Their products include cases, flotation jacketing, belt clips, headphones, chargers, connectors, arm bands, bike mounts, and photography equipment.
KRDS Shanghai will assist LifeProof with its social media development strategy and its execution, producing quality content and immersive campaigns on WeChat and Sina Weibo, to support the growth and the engagement of its active community.
Commenting on this, Aurelien Ferrie, the General Manager at KRDS Greater China said,
“We thank LifeProof for trusting KRDS’ expertise to help grow their audience and engagement on Chinese social media platforms, specially WeChat and Sina Weibo. With the incredible growth and usage of high-quality smartphones in China, LifeProof has great potential here and social will be a key to unlocking this huge market. We are really proud to be joining LifeProof in this journey towards better growth in the Chinese market”