China digital marketing services
Full-service China digital marketing for global brands — strategy, social media management, KOL campaigns, web development and more.
Digital Marketing Services in China for Global Brands: Our Full Range
China runs on its own mobile-first ecosystem of super-apps, messaging and social commerce, and China leads Asia Pacific’s growth in digital marketing services through integrated ecommerce and payment ecosystems. Global brands increasingly want one partner across media, content and commerce, which is why full-service agencies are the fastest-growing segment of the global agency market, at an 11.32% CAGR. The WeChat Agency by KRDS has been active in China since 2011, with 110+ people and offices in Shanghai, Hong Kong and Paris among others, and this page maps every service into three groups, each linking to its own dedicated page.
Strategy & Growth
China Digital Strategy sets the roadmap before any execution starts, and SEO, SEM & GEO covers visibility on Baidu and the emerging AI-search layer, the two services most brands start with before picking a platform. For AkzoNobel Marine and Protective Coatings, partnerships with specialised Chinese trade magazines produced two articles that outperformed the brand’s best internal article of the year by 80% and 125%, while also generating SEO backlinks that improved SERP rankings.
Content & Community
Social Media Management runs the day-to-day presence across WeChat, Weibo, Douyin and Xiaohongshu; KOL Marketing brings in influencer voices; Trendwatching Consulting feeds both with ongoing consumer and competitor insight from the Chinese market. WeChat, Douyin and Xiaohongshu ranked as the top three digital marketing platforms in a 2023 CMO report, based on user engagement and investment levels.
Build & Activate
Mini Program Development and H5 Page Development cover the technical build inside WeChat; CRM Management turns that build into usable lead data; O2O Activation connects online campaigns to offline retail and events. For Hermes, a WeChat Mini Program turned a physical exhibition into a gamified treasure hunt for equestrian-themed objects, with exclusive branded rewards for completion that increased participation and encouraged social sharing.
