The COVID-19 pandemic has accelerated the shift towards online business for businesses around the world. As a result, WeCom, a communication and collaboration platform developed by Tencent, has become increasingly […]
online shopping
Unlocking the Power of 520 Day: How Brands are Capitalizing on China’s Love Celebration
You might know Valentine’s Day, but what if we told you that there’s another love day in China, where people celebrate love by sharing gifts with their loved ones? Yes, […]
Marketing to Women Empowerment: A Chinese Perspective on International Women’s Day
Every year on March 8, people celebrate International Women’s Day to honor women’s achievements and raise awareness of gender inequality. The first International Women’s Day was observed on March 19, 1911, […]