China’s short video war heats up as Tencent offers cash to influencers from rivals Douyin and Kuaishou Tencent’s Weishi, a short video app, is enticing influencers from competing platforms, […]
guochao
Importance of Incorporating Guochao in your Marketing Strategy in China
Recent years have seen young Chinese consumers being increasingly interested in combining traditional Chinese culture and style with domestic brands and products. This trend is known as ‘Guochao’ (国潮), […]