Xiaohongshu’s registers new trademark ‘Laohongshu’, eyeing Chinese elders Xiaohongshu is now focusing on the elderly in China, a profitable customer segment that is mostly untapped. More lately, elder generations have […]
China News
Weekly China Review
Baidu unveils China’s first metaverse platform ‘Xi Rang’ Users can create avatars, connect with other players, and explore the virtual world of XiRang using Baidu’s new metaverse platform. It is […]
WeChat Stats 2021
Weixin, which means micro message in Mandarin, was the name given to WeChat when it first debuted in 2011. It began as a simple communication programme, essentially a Chinese equivalent […]
This Week’s China Roundup
Insights Report – Leverage China GenZ Consumption Behavior How can Marketers use these trends? Social: Brands must broaden their brand influence to fulfil the needs of young people who enjoy […]
This Week’s China Roundup
Weibo MAU grew to 573 million in Q3 2021 Monthly active users (“MAUs”) on Weibo totalled 573 million in September 2021, an increase of 62 million people year over year. […]
China Happenings This Week
Why Online and Offline is a Must to Meet Chinese Consumers’ Retail Expectations There is no opposition between Onlive VS Offline: most Chinese consumers do not make ‘either-or’ shopping decisions. […]
Weekly China Oversight
WeChat’s latest update signals support to China’s first personal information legislation Tencent’s WeChat received a fresh update for its 8.0.16 version recently. Users can now discover a new page in […]
China Roundup This Week
What can Europe learn from China’s live e-commerce boom? Consumers in the United Kingdom, Spain, France, and Poland expressed interest in live e-commerce for online shopping, with 70% expressing interest. […]
Unusual Brand Collaborations In China
Whether your business is selling lipsticks, chicken wings, or museum tours, the topic of how to reach more new people – more customers – comes up in every marketing meeting, […]
WeChat Conference 2018 in a nutshell
The Tech mogul in China, Tencent holds a WeChat Developer Conference every year where they announce the latest additions, developments, new features to their platform. Last year, WeChat introduced mini-programs, […]