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What Is WeChat? A Complete Guide to How the Super-App Works

Advertising Apps / Social Platforms B2B Channels China Marketing Mini Programs WeChat WeChat Pay WeChat Search WeChat SEO

November 28, 2025

WeChat is one of the most influential digital platforms in the world. Developed by Tencent, it functions as a messaging tool, social network, digital wallet, search engine, business hub, and marketing platform all in one. For users in China, life without WeChat is almost impossible. For international users and businesses, understanding what WeChat is used […]

Is RedNote Safe? Reviews, Security, and Risks to Know

China Marketing China News Little Red Book (RED) RedNote

November 24, 2025

Is RedNote safe to use? With millions of users actively searching for a “TikTok alternative” amidst potential bans and regulatory uncertainties, this question has never been more relevant. RedNote (known in China as Xiaohongshu) has seen a massive surge in downloads from Western users seeking a fresh, authentic creative space. However, before you join the […]

What is Douyin, the Chinese TikTok Equivalent?

Advertising Beauty China Marketing Douyin Douyin / Tik Tok Gen Z KOL Livestreaming Luxury

November 18, 2025

Douyin is China’s leading short-video and social-commerce platform, developed by ByteDance. Known internationally as TikTok’s Chinese counterpart, Douyin combines entertainment, e-commerce, and community engagement within one ecosystem. This article explores what Douyin is, how it works, its business opportunities, and its growing influence across culture, fashion, and digital trends. It’s designed for professionals seeking a […]

A Complete Guide on What RedNote Is and How It Works

Little Red Book (RED)

October 17, 2025

RedNote—known in China as Xiaohongshu (“Little Red Book”)—is one of China’s most influential social-commerce platforms. Launched in 2013 by Miranda Qu and Charlwin Mao in Shanghai, it began as a travel and overseas shopping-recommendation community and has since evolved into a comprehensive content and e-commerce ecosystem. Today, RedNote boasts more than 300 million monthly active […]

Gen X Over Gen Z: Who Is The Real Luxury Consumer In China?

Advertising Beauty Case Study China Marketing China News Fashion Gen Z Luxury Trend

September 26, 2025

Luxury brands obsess over Gen Z. They focus on young fandoms and viral trends. But they overlook a more important group. China’s Generation X is reaching its peak earning years. They are a critical consumer for luxury brands. Gen X: A Closer Look Gen X includes people born between 1965 and 1980. This group and […]

GEO in China: 5 AI Crawling Logics You Must Know

Advertising AI B2B Baidu Case Study China Marketing China News China SEO Douyin Douyin / Tik Tok Trend WeChat

September 19, 2025

Generative Engine Optimization (GEO) is reshaping digital visibility in China. As AI-driven search engines replace traditional keyword-based ranking, brands need to adapt their strategies. Knowing the unique crawling logic of each major AI platform is essential to ensure your content gets discovered, trusted, and recommended. Below we outline the five leading AI platforms in China, […]

China Brand Strategy: How to Win in 2025

Advertising Apps / Social Platforms Beauty Case Study China Marketing Douyin E-commerce Fashion KOL RedNote taobao tmall Trend WeChat

September 05, 2025

China brand strategy is changing fast. Legacy branding and global fame are no longer enough. A new report by Alibaba and Peking University’s Consumer Brand Index (CBI) analyzes the behavior of nearly 1 billion Chinese consumers. The data reveals five key shifts that brands must act on to stay relevant in 2025 and beyond. 1. […]

Why RedNote Delivers High ROI for Foreign Brands in China

Apps / Social Platforms China Marketing KOL Little Red Book (RED) Livestreaming RedNote

August 29, 2025

Introduction In China’s fast-evolving digital landscape, authenticity has become the most valuable currency for brands. Among all platforms, RedNote (RED) has emerged as a leader in driving meaningful consumer engagement and high ROI for foreign brands. Why RedNote Matters for Foreign Brands With over 300 million monthly active users and 600 million daily searches, RedNote […]

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